[{"id":265816506416,"handle":"all","updated_at":"2023-01-31T10:55:46+11:00","published_at":"2022-03-01T14:29:39+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"ALL","body_html":""},{"id":269803388976,"handle":"ambassadors","updated_at":"2023-01-31T10:55:46+11:00","published_at":"2022-06-29T12:55:42+10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Ambassadors","body_html":""},{"id":121137823808,"handle":"beef-bars-biltong","title":"Beef Bars and Biltong","updated_at":"2023-01-31T10:55:46+11:00","body_html":"","published_at":"2019-02-15T15:59:56+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"meat"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:17:24+10:00","alt":null,"width":660,"height":440,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-meat-adventure.jpg?v=1602297418"}},{"id":163774824496,"handle":"best-snacks-for-hunting","title":"Best Hunting Snacks.","updated_at":"2023-01-31T10:55:46+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003e\u003cspan\u003eHealthy, convenient and damn tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods packed full of protein and good fats to keep you going for the long haul. \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:08:53+10:00","alt":null,"width":1980,"height":1320,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-hunting.jpg?v=1589414934"}},{"id":163774103600,"handle":"paleo-snacks","title":"Best Paleo Snacks.","updated_at":"2023-01-31T10:55:46+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003eOur beef bars are made with 100% organic grass-fed Aussie beef. They're very low in sugar, with no nasty preservatives. Our collagen bars are made on nut butter with collagen protein for anti-ageing and joint and tendon health. Designed by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"paleo"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:19:20+10:00","alt":null,"width":940,"height":788,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-meat-adventure_e42b66c7-4ef6-4f16-a1c9-ec80064deb5c.jpg?v=1602467092"}},{"id":129316847680,"handle":"best-protein-bars-for-runners","title":"Best Protein Bars For Runners.","updated_at":"2023-01-31T10:55:46+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Runners are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post training when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery.\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2019-04-12T12:00:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:18:54+10:00","alt":null,"width":640,"height":426,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero_20fcdba0-ddfa-4a1b-b86b-5bd633adedfe.jpg?v=1589415426"}},{"id":165247877168,"handle":"best-protein-bars-for-weight-loss","title":"Best Protein Bars For Weight Loss","updated_at":"2023-01-31T10:55:46+11:00","body_html":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"5ee1cc6f661a8f007d51a7a7\" data-shogun-site-id=\"fdc5812e-df6e-419c-83c2-0a4010ab857c\" data-shogun-page-id=\"5ee1cc6f661a8f007d51a7a7\" data-shogun-page-version-id=\"5ee1d08e661a8f00564fcfcd\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"5ee1d08e661a8f00564fd04f\" data-region=\"main\"\u003e\n \n\u003cscript type=\"text\/javascript\" src=\"https:\/\/lib.getshogun.com\/lazysizes\/2.0.0\/shogun-lazysizes.js\" async\u003e\u003c\/script\u003e\n\n\u003cdiv id=\"s-231808dd-e772-4d97-a5c0-3fc4145efb38\" class=\"shg-c \"\u003e\n \u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\u003cspan\u003eThese healthy and tasty protein snacks are great for weight loss. Low sugar, low calorie and made from real food which won't mess up your hormones like many bars made from artificial thickeners, fillers and sweeteners.\u003c\/span\u003e\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n","published_at":"2020-06-11T16:05:40+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"web"},{"id":163774988336,"handle":"best-snacks-for-cycling","title":"Best snacks for Cycling.","updated_at":"2023-01-31T10:55:46+11:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Cyclists are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post ride when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. Designed by athletes and health professionals. \u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:03:01+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-cycling.jpg?v=1589414582"}},{"id":163774332976,"handle":"best-snacks-for-mountain-biking","title":"Best Snacks for Mountain Biking.","updated_at":"2023-01-31T10:55:46+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Mountain Bikers are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post ride when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:02:25+10:00","alt":null,"width":1920,"height":1281,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-mountain-biking.jpg?v=1589414546"}},{"id":163843407920,"handle":"best-snacks-for-rock-climbing","title":"Best Snacks For Rock Climbing","updated_at":"2023-01-31T10:55:46+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eHealthy, convenient and tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods for climbing, rappelling, hiking, camping, or wherever you may enjoy nature.\u003c\/span\u003e\u003c\/div\u003e","published_at":"2020-05-14T10:43:05+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:47:06+10:00","alt":null,"width":1920,"height":1247,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-rock-climbing.jpg?v=1589417227"}},{"id":163843375152,"handle":"best-snacks-for-surfing","title":"Best Snacks For Surfing","updated_at":"2023-01-31T10:55:46+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003eHealthy, convenient and damn tasty protein snacks that are perfect for pre and post surf. Convenient and nutrient dense foods packed full of protein and good fats to keep you going for the long haul. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-14T10:40:21+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:46:28+10:00","alt":null,"width":1920,"height":1172,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-surfers.jpg?v=1589417190"}},{"id":163774169136,"handle":"jerky","title":"Chief Jerky.","updated_at":"2023-01-31T10:55:46+11:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003eUnlike most jerky, we naturally preserve our bars just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use \u003cspan data-mce-fragment=\"1\"\u003echeap fillers like maltodextrin or h\u003cspan class=\"JsGRdQ\" data-mce-fragment=\"1\"\u003eydrolysed vegetable protein (\u003c\/span\u003e\u003cspan class=\"JsGRdQ\" data-mce-fragment=\"1\"\u003eMSG). \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003eMost jerky is surprisingly high in sugar (upwards of 25%!) but these bars have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. \u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"jerky"},{"column":"title","relation":"contains","condition":"starter"},{"column":"title","relation":"contains","condition":"beef value pack"},{"column":"title","relation":"contains","condition":"chilli value pack"}],"published_scope":"global"},{"id":121118490688,"handle":"collagen-bars","title":"Collagen Bars.","updated_at":"2023-01-31T08:36:27+11:00","body_html":"","published_at":"2019-02-15T12:20:20+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"collagen"},{"column":"title","relation":"contains","condition":"collagen"},{"column":"title","relation":"contains","condition":"starter"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:18:03+10:00","alt":null,"width":4500,"height":3000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero.jpg?v=1587770284"}},{"id":125161963584,"handle":"sample-packs","title":"Sample Pack","updated_at":"2023-01-31T08:36:27+11:00","body_html":"","published_at":"2019-03-11T21:24:31+11:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"sampler"},{"column":"title","relation":"contains","condition":"starter"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:26:12+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-bar-sample-box.jpg?v=1589415973"}},{"id":117894348864,"handle":"shop","title":"Shop","updated_at":"2023-01-31T10:55:46+11:00","body_html":"","published_at":"2019-01-31T22:37:36+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:53:04+10:00","alt":null,"width":1000,"height":667,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero-lowres.jpg?v=1589417584"}},{"id":274253119536,"handle":"starter","updated_at":"2023-01-31T08:36:27+11:00","published_at":"2023-01-30T12:03:36+11:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Starter (automation)","body_html":""},{"id":261577310256,"handle":"value-packs","title":"Value Packs","updated_at":"2023-01-31T08:36:27+11:00","body_html":"","published_at":"2021-08-09T13:08:46+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"value"}],"published_scope":"global"}]
Try the full range and save! Our starter pack contains sweet and savoury snack options the whole family can enjoy. If you don't like chilli you can replace chilli flavours with non chilli. You'll get 2x Traditional Beef bars and your choice of biltong.
Collagen Bars
A biscuity, nut butter based snack to satisfy your sweet cravings. They're clean and natural, with no sugar alcohols or artificial thickeners and fillers. Our Starter Pack contains one each of our Hazelnut Brownie, Cashew Shortbread, Lemon Tart and Peanut Butter bars.
Beef Bars and Biltong
When you want a clean snack to satisfy your savoury cravings, you'll love our beef bars and biltong. Taste the difference with100% organic, grass-fed, grass-finished, regeneratively farmedAussie beef. Our Starter Pack contains one each of our Beef & Chilli and Traditional Beef Bars, plus one each of our Beef & Chilli Biltong, Traditional Biltong and Smokey BBQ Biltong 30g bags.
Shipping for retail orders within Australia is free for subscriptions and orders over $99. Shipping for other international orders is calculated based on your address. Wholesale orders have different shipping rates and minimums.
Orders placed by 10am will usually be sent the same day, orders placed in the afternoon will be sent the following business day. Orders placed over the weekend will be processed the next business day. Depending on your location you can expect delivery within a few days.
If you're not happy with your order please contact us so we can make it right! We provide an unconditional return policy on all our products so if for any reason you're not completely satisfied, we will happily offer a free replacement or full refund.
Trusted by the pros
Dr Naras Lapsys
Medical Doctor and Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really ticks all the boxes."
Jessica Turton
Accredited Practising Dietitian
"Chief beef bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious. Highly recommend!"
Cliff Harvey
Nutritionist, Keto Researcher
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."
Nothing fake
No artificial thickeners, fillers, emulsifiers, preservatives, sweeteners or sugar alcohols.
No added sugar
And we've ditched the dates and too much dried fruit to keep carbs and sugar low.
Allergen free
Free from gluten, dairy, soy and vegetable oils to avoid inflammation and promote gut health.
Real food
Most snacks are made from ultra processed ingredients your body will struggle to recognise. All our range is minimally processed, real food.
Packed with nutrients
One of the main reasons people overeat is nutrient density. If you eat high nutrient density food, you end up eating less food.
Health promoting
Why is there such a thing as "health" food? Shouldn't all food be good for you, even if it comes in a packet? It can be.
Proudly supporting Aussie Farmers
Every product you buy supports Thankful For Farmers, helping farmers be more economically and environmentally sustainable.
About our Collagen Bars
A clean, biscuity, nut butter based snack to satisfy your sweet cravings. High in Collagen for anti-aging, injury prevention and better recovery. Keto and Paleo friendly. Perfect pre or post workout or simply as a delicious treat to get you through to meal time.
About our Beef Bars and Biltong
Clean, meaty snacks to satisfy your savoury cravings. Taste the difference with organic, grass-fed, grass-finished and regeneratively farmed beef brisket and topside. Slow dried for extra tenderness and free from all the nasty stuff you usually find in dried and cured meats.
