[{"id":265816506416,"handle":"all","updated_at":"2023-03-25T08:15:51+11:00","published_at":"2022-03-01T14:29:39+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"ALL","body_html":""},{"id":274271567920,"handle":"new-ambassador","updated_at":"2023-03-25T01:45:50+11:00","published_at":"2023-02-02T11:43:50+11:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Ambassador Onboarding","body_html":"\u003cp style=\"text-align: center;\"\u003eWelcome! Please grab any of the below products that appeal to you using your unique Ambassador code and start living the Chief life.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"},{"id":121137823808,"handle":"beef-bars-biltong","title":"Beef Bars and Biltong","updated_at":"2023-03-25T03:50:25+11:00","body_html":"","published_at":"2019-02-15T15:59:56+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Biltong"},{"column":"type","relation":"equals","condition":"Meat Bar"},{"column":"type","relation":"equals","condition":"Starter Pack"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:17:24+10:00","alt":null,"width":660,"height":440,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-meat-adventure.jpg?v=1602297418"}},{"id":163774103600,"handle":"paleo-snacks","title":"Best Paleo Snacks.","updated_at":"2023-03-25T08:15:20+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003eOur beef bars are made with 100% organic grass-fed Aussie beef. They're very low in sugar, with no nasty preservatives. Our collagen bars are made on nut butter with collagen protein for anti-ageing and joint and tendon health. Designed by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"paleo"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:19:20+10:00","alt":null,"width":940,"height":788,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-meat-adventure_e42b66c7-4ef6-4f16-a1c9-ec80064deb5c.jpg?v=1602467092"}},{"id":129316847680,"handle":"best-protein-bars-for-runners","title":"Best Protein Bars For Runners.","updated_at":"2023-03-25T08:15:51+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Runners are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post training when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery.\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2019-04-12T12:00:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:18:54+10:00","alt":null,"width":640,"height":426,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero_20fcdba0-ddfa-4a1b-b86b-5bd633adedfe.jpg?v=1589415426"}},{"id":165247877168,"handle":"best-protein-bars-for-weight-loss","title":"Best Protein Bars For Weight Loss","updated_at":"2023-03-25T08:15:51+11:00","body_html":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"5ee1cc6f661a8f007d51a7a7\" data-shogun-site-id=\"fdc5812e-df6e-419c-83c2-0a4010ab857c\" data-shogun-page-id=\"5ee1cc6f661a8f007d51a7a7\" data-shogun-page-version-id=\"5ee1d08e661a8f00564fcfcd\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"5ee1d08e661a8f00564fd04f\" data-region=\"main\"\u003e\n \n\u003cscript type=\"text\/javascript\" src=\"https:\/\/lib.getshogun.com\/lazysizes\/2.0.0\/shogun-lazysizes.js\" async\u003e\u003c\/script\u003e\n\n\u003cdiv id=\"s-231808dd-e772-4d97-a5c0-3fc4145efb38\" class=\"shg-c \"\u003e\n \u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\u003cspan\u003eThese healthy and tasty protein snacks are great for weight loss. Low sugar, low calorie and made from real food which won't mess up your hormones like many bars made from artificial thickeners, fillers and sweeteners.\u003c\/span\u003e\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n","published_at":"2020-06-11T16:05:40+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"web"},{"id":163774988336,"handle":"best-snacks-for-cycling","title":"Best snacks for Cycling.","updated_at":"2023-03-25T08:15:51+11:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Cyclists are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post ride when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. Designed by athletes and health professionals. \u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:03:01+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-cycling.jpg?v=1589414582"}},{"id":163774332976,"handle":"best-snacks-for-mountain-biking","title":"Best Snacks for Mountain Biking.","updated_at":"2023-03-25T08:15:20+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Mountain Bikers are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post ride when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Biltong"},{"column":"type","relation":"equals","condition":"Meat Bar"},{"column":"type","relation":"equals","condition":"Collagen Bar"},{"column":"type","relation":"equals","condition":"Starter Pack"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:02:25+10:00","alt":null,"width":1920,"height":1281,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-mountain-biking.jpg?v=1589414546"}},{"id":163843407920,"handle":"best-snacks-for-rock-climbing","title":"Best Snacks For Rock Climbing","updated_at":"2023-03-25T08:15:51+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eHealthy, convenient and tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods for climbing, rappelling, hiking, camping, or wherever you may enjoy nature.\u003c\/span\u003e\u003c\/div\u003e","published_at":"2020-05-14T10:43:05+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:47:06+10:00","alt":null,"width":1920,"height":1247,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-rock-climbing.jpg?v=1589417227"}},{"id":163843375152,"handle":"best-snacks-for-surfing","title":"Best Snacks For Surfing","updated_at":"2023-03-25T08:15:51+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003eHealthy, convenient and damn tasty protein snacks that are perfect for pre and post surf. Convenient and nutrient dense foods packed full of protein and good fats to keep you going for the long haul. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-14T10:40:21+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:46:28+10:00","alt":null,"width":1920,"height":1172,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-surfers.jpg?v=1589417190"}},{"id":138914365504,"handle":"boxes","title":"Boxes.","updated_at":"2023-03-25T08:15:51+11:00","body_html":"","published_at":"2019-08-09T11:53:14+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"not_equals","condition":"Starter Pack"},{"column":"type","relation":"not_equals","condition":"Supplements"},{"column":"type","relation":"not_equals","condition":"Merchandise"},{"column":"type","relation":"not_equals","condition":"Dumbbell"},{"column":"type","relation":"not_equals","condition":"GIft Card"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:21:08+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-box.jpg?v=1589415670"}},{"id":121118490688,"handle":"collagen-bars","title":"Collagen Protein Bars","updated_at":"2023-03-25T08:15:51+11:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eA biscuity, nut butter based snack to satisfy your sweet cravings. Great macros AND clean ingredients. High in protein and healthy fats to keep you full for longer. No added sugar. No artificial sweeteners or sugar alcohols. No artificial thickeners and fillers. No dried fruit means they're low sugar. Supports gut health, no bloating or gas. Keto and Paleo friendly. Gluten and dairy free.\u003c\/div\u003e","published_at":"2019-02-15T12:20:20+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"collagen"},{"column":"title","relation":"contains","condition":"collagen"},{"column":"title","relation":"contains","condition":"starter"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:18:03+10:00","alt":null,"width":4500,"height":3000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero.jpg?v=1587770284"}},{"id":274422530096,"handle":"gluten-free","title":"Gluten Free","updated_at":"2023-03-25T08:15:51+11:00","body_html":"\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003eOur entire range is gluten free! \u003cmeta charset=\"utf-8\"\u003eWith some coeliacs on our team we've made sure they're safe for other \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ecoeliacs too.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2023-02-17T13:50:29+11:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"-1"},{"column":"title","relation":"not_contains","condition":"t-shirt"},{"column":"title","relation":"not_contains","condition":"trucker"},{"column":"title","relation":"not_contains","condition":"backpack"}],"published_scope":"global"},{"id":274409390128,"handle":"keto-friendly","updated_at":"2023-03-25T08:15:20+11:00","published_at":"2023-02-15T16:52:54+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Keto Friendly Snacks","body_html":"\u003cdiv style=\"text-align: center;\"\u003eOur Collagen Protein Bars are made from nuts which makes them a keto friendly option with our 16g protein, 14g fat, 6g carbs, 2g sugar and 4g of fibre. Our Organic Beef Bars have 18g protein, 4g fat, 5g carbs and 1g sugar which may make them a decent keto option depending on the rest of your diet.\u003c\/div\u003e"},{"id":274409127984,"handle":"organic-beef-bars","updated_at":"2023-03-25T03:50:25+11:00","published_at":"2023-02-15T16:02:51+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Organic Grass-Fed Australian Beef Bars","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eA clean, meaty snack to satisfy your savoury cravings. Each bar starts off as 80g of organic grass-fed beef brisket and topside. We slow dry the bars to create a tender and easy to eat snack that's packed full of flavour and nutrients. Free from all the nasty stuff you usually find in dried and cured meats, very low in sugar and and taste the difference with 100% organic grass-fed Aussie beef - they taste like a delicious roast!\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e"},{"id":274409160752,"handle":"organic-biltong","updated_at":"2023-03-25T01:45:50+11:00","published_at":"2023-02-15T16:04:03+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Organic Grass-Fed Australian Biltong","body_html":"\u003cdiv style=\"text-align: center;\"\u003eLike Jerky, but better! Biltong is naturally more tender and healthier than Jerky. Free from all the nasty stuff you usually find in dried and cured meats, no added sugar like Jerky and taste the difference with Organic, Grass-fed, Grass Finished Aussie beef farmed following Regenerative Practices.\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"},{"id":125161963584,"handle":"sample-packs","title":"Sample Pack","updated_at":"2023-03-25T08:15:51+11:00","body_html":"","published_at":"2019-03-11T21:24:31+11:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"sampler"},{"column":"title","relation":"contains","condition":"starter"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:26:12+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-bar-sample-box.jpg?v=1589415973"}},{"id":117894348864,"handle":"shop","title":"Shop","updated_at":"2023-03-25T08:15:51+11:00","body_html":"","published_at":"2019-01-31T22:37:36+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:53:04+10:00","alt":null,"width":1000,"height":667,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero-lowres.jpg?v=1589417584"}},{"id":274253119536,"handle":"starter","updated_at":"2023-03-25T01:45:50+11:00","published_at":"2023-01-30T12:03:36+11:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Starter (automation)","body_html":""},{"id":274414075952,"handle":"suitable-for-kids","updated_at":"2023-03-25T08:15:20+11:00","published_at":"2023-02-16T10:29:22+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Suitable for Kids","body_html":"\u003cdiv style=\"text-align: center;\"\u003eOur whole range is suitable for kids and our kids love them all! Our 30g Organic Grass-fed Biltong is a particularly great snack for the little ones as chewing promotes proper jaw development. You might find they're happy with half a collagen protein bar depending on their age and size. Please note the collagen protein bars contain nuts.\u003c\/div\u003e"},{"id":261577310256,"handle":"value-packs","title":"Value Packs","updated_at":"2023-03-25T08:15:51+11:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eBuy bulk healthy snacks. Buying for your team \/ a business? You might qualify for \u003ca href=\"\/pages\/wholesale\"\u003ewholesale\u003c\/a\u003e.\u003c\/div\u003e","published_at":"2021-08-09T13:08:46+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"value"}],"published_scope":"global"}]
Try the full range and save! Our starter pack contains sweet and savoury snack options the whole family can enjoy. If you don't like chilli you can replace chilli flavours with non chilli. You'll get 2x Traditional Beef bars and your choice of biltong.
Collagen Bars
A biscuity, nut butter based snack to satisfy your sweet cravings. Great macros AND clean ingredients, with no sugar alcohols or artificial thickeners and fillers. Our Starter Pack contains one each of our Hazelnut Brownie, Cashew Shortbread, Lemon Tart and Peanut Butter bars. Great as a sweet treat to get you through to meal time. Gut friendly so they're perfect pre or post exercise.
Beef Bars and Biltong
When you want a clean snack to satisfy your savoury cravings, you'll love our beef bars and biltong. Taste the difference with100% organic, grass-fed, grass-finished, regeneratively farmedAussie beef. Our Starter Pack contains one each of our Beef & Chilli and Traditional Beef Bars, plus one each of our Beef & Chilli Biltong, Traditional Biltong and Smokey BBQ Biltong 30g bags. Great as a savoury treat to get you through to meal time, and the beef bars can replace a meal if you're on the move. Easy to digest so they're great pre or post exercise.
Shipping for retail orders within Australia is free for subscriptions and orders over $99. Shipping for other international orders is calculated based on your address. Wholesale orders have different shipping rates and minimums.
Orders placed by 10am will usually be sent the same day, orders placed in the afternoon will be sent the following business day. Orders placed over the weekend will be processed the next business day. Depending on your location you can expect delivery within a few days.
If you're not happy with your order please contact us so we can make it right! We provide an unconditional return policy on all our products so if for any reason you're not completely satisfied, we will happily offer a free replacement or full refund.
Trusted by the pros
Dr Naras Lapsys
Medical Doctor and Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really ticks all the boxes."
Jessica Turton
Accredited Practising Dietitian
"Chief beef bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious. Highly recommend!"
Cliff Harvey
Nutritionist, Keto Researcher
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."
Nothing fake
No artificial thickeners, fillers, emulsifiers, preservatives, sweeteners or sugar alcohols.
No added sugar
And we've ditched the dates and too much dried fruit to keep carbs and sugar low.
Allergen free
Free from gluten, dairy, soy and vegetable oils to avoid inflammation and promote gut health.
Real food
Most snacks are made from ultra processed ingredients your body will struggle to recognise. All our range is minimally processed, real food.
Packed with nutrients
One of the main reasons people overeat is nutrient density. If you eat high nutrient density food, you end up eating less food.
Health promoting
Why is there such a thing as "health" food? Shouldn't all food be good for you, even if it comes in a packet? It can be.
Proudly supporting Aussie Farmers
Every product you buy supports Thankful For Farmers, helping farmers be more economically and environmentally sustainable.
About our Collagen Bars
A clean, biscuity, nut butter based snack to satisfy your sweet cravings. High in Collagen for anti-aging, injury prevention and better recovery. Keto and Paleo friendly. Perfect pre or post workout or simply as a delicious treat to get you through to meal time.
About our Beef Bars and Biltong
Clean, meaty snacks to satisfy your savoury cravings. Taste the difference with organic, grass-fed, grass-finished and regeneratively farmed beef brisket and topside. Slow dried for extra tenderness and free from all the nasty stuff you usually find in dried and cured meats.
