Starter Pack (12 products)
"So delicious. Feels like you’re spoiling yourself but it’s packed with nutrition."
Try the full range and save! Our starter pack contains 6x sweet and 6x savoury snack options the whole family can enjoy. Flip the pack and you'll love what you see.
Collagen Protein Bars x 6 (sweet)
Satisfy your sweet cravings without compromising on nutrition with these biscuity nut butter based treats! Great macros (high protein, high fibre, low carb and low sugar) AND clean ingredients (no sugar alcohols or artificial thickeners and fillers). Perfect pre/post workout or just as a sweet treat to get you through to meal time. Includes six delicious flavours (Double Choc, Choc Peanut, Hazelnut Brownie, Peanut Butter, Cashew Shortbread and Lemon Tart)
Beef Bars x 2 and Biltong x 4 (savoury)
When you want a clean snack to satisfy your savoury cravings, you'll love our beef bars and biltong. Taste the difference with organic, grass-fed, grass-finished, regeneratively farmed Aussie beef. Great as a savoury treat to get you through to meal time, and the beef bars can replace a meal if you're on the move. Easy to digest so they're great pre or post exercise. Includes two flavours of Beef Bars (Traditional and Chilli - a medium chilli, not too hot) and four flavours of Biltong (Traditional, Chilli, Smokey BBQ and Chipotle & Lime).
A heads up: The beef bars and biltong may contain a small bit of collagenous tissue that can become hard during the preparation process. It's perfectly normal (and healthy to eat).
A clean, high protein, low carb snack that can replace a meal if you're stretched for time.
- Keep them in your glovebox (heat won't affect them).
- Keep them in your pantry as a prep free way to add protein to meals.
- Will last up to 10 months without refrigeration. Keep in the fridge or freezer for longer storage.
- Great pre or post workout.
- Combine with the collagen bars for a more complete meal.
- Kids love them too!
How they're different
- Organic Grass-fed Grass Finished Aussie beef
- Incredibly nutrient dense, 80g of beef goes into every 40g bar, we just take out the water weight
- 18g nature's original Protein
- Low Carb, just 4.6g per bar
- No added Sugar, just 1g per bar
- Good source of Heme Iron (12% RDI)
- Good source of Vitamin B12 (51% RDI)
- No nasty Preservatives (no added Nitrates or Nitrites)
- Gluten and Dairy Free
- They taste like a delicious roast!
A clean, high protein, low carb snack to replace high carb savoury snacks (like chips).
- Keep them in your glovebox (heat won't affect them).
- Keep them in your pantry to use as a prep free way to add protein to meals.
- Will last up to 10 months without refrigeration. Keep in the fridge or freezer for longer storage.
- Great pre or post workout.
- Kids love them too!
How they're different
- Organic Grass-fed Grass Finished Aussie beef
- Incredibly nutrient dense, 72g of beef goes into every 30g serve, we just take out the water weight
- 14g nature's original Protein
- Low Carb, just 0.9g per serve
- No added Sugar, just 0.8g per serve
- Good source of Heme Iron (10% RDI)
- Good source of Vitamin B12 (44% RDI)
- No nasty Preservatives (no added Nitrates or Nitrites)
- Gluten and Dairy Free
- FODMAP friendly
- Halal certified
A clean treat that'll beat sugar cravings and get you through to meal time.
- Use as a protein source for your smoothies (blends well!)
- Crumble on top of your breakfast (e.g. yoghurt, oats, etc)
- Can be kept in your glovebox (heat resistant - does not apply to chocolate covered flavours)
- Will last up to 14 months without refrigeration. Keep in the fridge or freezer for longer storage.
- Great pre or post workout.
- Great to have with the beef bars for a more complete meal.
- Kids love them too!
How they're different
- High in dairy free protein and healthy fats to keep you full for longer
- High in fibre for gut health
- No added sugar, artificial sweeteners or sugar alcohols
- No artificial thickeners and fillers
- No dried fruit means they're low sugar
- Get friendly, no bloating or gas
- Keto and Paleo friendly
- 5 Star Health Rated!
Here's a good read on the benefits you can get from Collagen Bars.
Please refer to the product images for all product information (you can zoom in) but here's an indicative sample (per serve):
Traditional Beef Bar (40g)
Energy, 610 kJ / 146 Cal
Protein, 18.4g
Gluten, Nil detected
Fat, 3.8g
- - Saturated Fat, 1.4g
Carbohydrate, 4.6g
- - Sugars, 1.0g
Sodium, 529mg
Iron, 1.4mg (12% RDI)
Riboflavin, 0.2mg (10% RDI)
Niacin, 3.8mg (38% RDI)
Vitamin B12, 1.0μg (51% RDI)
Traditional Biltong (30g)
Energy, 339 kJ / 81 Cal
Protein, 13.6g
Gluten, Nil detected
Fat, 2.4g
- - Saturated Fat, 0.9g
Carbohydrate, 0.9g
- - Sugars, 0.8g
Sodium, 623mg
Iron, 1.2mg (10% RDI)
Riboflavin, 0.2mg (9% RDI)
Niacin, 3.3mg (33% RDI)
Vitamin B12, 0.9μg (44% RDI)
Hazelnut Brownie Collagen Bar (45g)
Energy, 902 kJ / 216 Cal
Protein, 15.6g
Gluten, Nil detected
Fat, 13.5g
- - Saturated Fat, 2.2g
Carbohydrate, 5.7g
- - Sugars, 2.4g
Sodium, 110mg
Dietary Fibre, 3.6g
Vitamin C, 30mg
Traditional Beef Bar Ingredients: Organic Grass-fed Beef (80%), amaranth flour, dried currants, coconut aminos, vinegar, salt, spices (paprika, cumin, onion powder, garlic powder, pepper, nut meg), lactic acid.
Traditional Biltong Ingredients: Organic Grass-fed Beef (93%), coconut aminos, vinegar, salt, spices (cumin, nutmeg and black pepper). No garlic or onions.
Hazelnut Brownie Ingredients: Nuts (cashews [46%] and hazelnuts [11%]), halal grass-fed bovine collagen [25%], tapioca starch, raw organic cacao, pure organic maple syrup, MCT oil powder (MCT oil, acacia fibre), camu camu, Himalayan salt, vanilla bean powder, monk fruit.
Over 2,000 Five Star Reviews!
Provides me with longer lasting energy on those long rides
Honestly the most delicious bars I have ever tasted
Highly recommend to anyone looking to switch to a healthy option
Very tasty, easy to carry for a quick snack
Made for Pack Flippers
You care about what goes into your food, and we do too. Because it's not just about great macros, it's also about clean ingredients your body will recognise as real food.
High Protein
Grass-fed
Low Carb
No Nasties
Nutrient Dense
Real food
Easy to Digest
No Antibiotics or Hormones
Like jerky, but better!
Unlike most jerky, we naturally preserve our beef just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG). A lot of jerky is surprisingly high in sugar (upwards of 20%!) but our products have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. Better is an understatement.
Clean, meaty hunger busters
Beef is a superfood but most meat snacks (jerky, sausage rolls and meat pies) are ultra processed. With Chief, you get all of the goodness with none of the nasties.
Why Collagen Protein?
Collagen is an odourless, tasteless, dairy free protein source. You'll love it because it's a great environmentally friendly option and easier on the gut than other proteins like whey. There's also a bunch of new research suggesting it's beneficial for gut health, joint and tendon health, recovery and hair, skin and nails.
Clean treats you'll feel good about
Most snack and protein bars are basically candy cars, filled full of syrups, artificial thickeners, fillers, emulsifiers, sweeteners and sugar alcohols. With Chief, you can treat your taste buds and your body.
Trusted by the pros
Dr Naras Lapsys, Dietitian
Jessica Turton, Dietitian
Cliff Harvey, Nutritionist, Keto Researcher
Penny Benjamin, Nutritionist
- SCOTT B.Verified BuyerReviewingStarter Pack (12 products)I recommend this productRated 5 out of 5 stars3 minutes agoAwesome product
These are so convenient and tasty. It's also good to give the kids something good without all the sugar. We all love them. Reasonable priced when bought in bulk.
- RofenoReviewingStarter Pack (12 products)I recommend this productRated 5 out of 5 stars5 days ago5 Stars
Yum 😃, I think I’ve found my favourite snack ❤️😃
- Olivia M.Verified BuyerReviewingStarter Pack (12 products)I recommend this productRated 5 out of 5 stars5 days agoGood variety
I love this pack, such a good way to try all the available products. Will definitely be ordering some meat bars and a few of the collagen bars after sampling the range!
- KylieReviewingStarter Pack (12 products)I do not recommend this productRated 2 out of 5 stars1 week ago2 Stars
Wasn't a fan of products
- Heath D.Verified BuyerReviewingStarter Pack (12 products)I recommend this productRated 5 out of 5 stars1 week agoChief are now our go to snacks for that afternoon slump
Chief are now our go to snacks for that afternoon slump and we are already onto our 2nd bundle of 3 Starter Pack boxes. It's a great selection and the only issue is that there are 2 of us and we have to divvy up the goodies in the 3rd box LOL
Frequently asked questions
The best description we've heard of the beef bars is they're like a roast! If you like meat, you'll love these savoury bars (and our biltong too).
The best way to describe the taste of our collagen bars would be like a nut butter biscuit. They're sweet but they’re very low in sugar because we use a natural sweetener (monk fruit).
All our meat is 100% organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised beef. We use brisket and topside sourced from family owned organic farms in QLD, Australia where cattle forage freely all year round.
We use grass-fed bovine (beef) hydrolysed collagen peptides from Argentina. We will be moving to Australian Collagen as soon as possible.
Everything we make is healthy and natural, designed to be enjoyed daily by anyone. Great for pre or post workout, or as a snack when you're on the move or trying to get through the 3pm hump.
Yes! Our kids love them and our whole range is perfect for kids. They are quite filling though so half a bar will probably be more than enough for the younger ones. Please note our collagen bars contain nuts.
There is nothing in our products that you would need to worry about but we’re not allowed to give advice so you should always check with your doctor or health professional.
Some may warn you off dried meat during pregnancy because it's not cooked but there is nothing in our products that you would need to worry about while breastfeeding. They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).
Some doctors might flag the camu camu in our collagen bars which is a berry - the reason for this is it’s high in Vitamin C and you can have too much Vitamin C, hence the general advice on camu camu. We don’t use a lot, there’s 0.24g in each bar which is about 7mg of Vitamin C and the recommended daily intake of Vitamin C is 75mg for women.
In our view, all our products are very safe and, again, from personal experience we've found them all to be great options.
We can't give you that advice so you need to speak with your dietitian but we have had feedback from dietitians that all our products are suitable for diabetics.
No, none of our products are vegan including our collagen products.
Collagen comes from animal sources. There are plant based "collagen" powders starting to appear which essentially mimic the same amino acid profile of natural collagen, but to date there's not a lot of research showing it's efficacy and the research that does exist suggests you'd need 6 times as much to get a similar effect.
There are also vegan “collagen” products out there that don’t contain any collagen but claim to increase the body's own collagen production.
We do have many customers following a plant based diet who consume our products as a way to get important nutrients without eating meat. Think of collagen as an odourless, tasteless white powdered form of bone broth.
Our collagen range is Halal certified (we export to the Middle East).
The beef we use in our Beef Bars and Biltong is Halal certified but our manufacturing is not, yet (we're working on it).
We don't have Kosher certification yet.
The beef bars and biltong will last on the shelf for up to 10 months, and the collagen bars will last up to 14 months. The date on the product is a best before date, not an expiry date, which means it's a question of taste after that date. You can pop them all in the fridge or freezer to extend their shelf life.