Featured Articles

A person's hand holding a bag of Chief Smokey BBQ Biltong against a sand dune backdrop
Chief Nutrition Updated: Mar 27, 2025
Biltong has been around for centuries, but in recent years, it’s been making waves as a nutrient-dense, high-protein snack that fits perfectly into modern diets. But is biltong actually good for you? And does it live up to the hype as the ultimate clean, functional snack?
A woman on the beach in activewear smiling at the camera and holding up a Chief Collagen Bar
Veronika Larisova Updated: Mar 27, 2025
Collagen is now the hottest new product in health based on new and rapidly evolving research into it's unique benefits. 
Where does Chief beef come from? - Chief Nutrition
Veronika Larisova Updated: Mar 27, 2025
We chose OBE Organic for our beef bars and biltong because they produce, in our view, the world’s best organic beef. No chemicals, no pollutants, no hormones, nothing... 
Why we support Regenerative Farming - Chief Nutrition
Justin Babet Updated: Mar 27, 2025
We support Regenerative Farming because it has some of the best solutions to solving a lot of our environmental challenges, and also our escalating health crisis.