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Avoid the junk
Naughty treats really do add up. Now it's an easy swap.
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Rated 4.8 out of 5 stars
1,816 Reviews
Chief Best Sellers Snack Pack
10 products
From $4.30 per product
"" - Grace W. (verified buyer)
High protein
Low carb
No preservatives
No seed oils
Gluten free
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About the Beef Brisket Bars
Eat clean on the move with our steak bar - a clean, meaty snack bar to satisfy your savoury cravings. Each snack bar starts off as 80g of organic, grass-fed beef brisket and topside; we just take out the water weight. We slow dry the bars to create a tender and easy-to-eat snack bar that's packed full of flavour and nutrients. Whether you're embarking on a new adventure or simply need a quick, satisfying snack, our beef bars are the perfect choice.
About the Biltong
When you want a clean snack to satisfy your savoury cravings, you'll love our biltong. Just like slow cooking is better than zapping in a microwave, we slow air dry our beef which means it's naturally more tender and healthier than jerky. Free from all the nasty stuff you usually find in dried and cured meats, very low in sugar and taste the difference with organic, grass-fed and grass-finished Aussie beef.
About the Collagen Bars
Stop eating junk with this biscuity, nut butter based snack to satisfy your sweet cravings! It's easy to find bars with great macros, or with clean ingredients, but it's hard to find both. We've done it with these bars, incredible macros AND clean ingredients!
See the "What's in the box" tab below for flavour details. Suitable for the whole family.
Multiple products are in this pack so please refer to the product images and zoom for details.
- Savoury snacks to help you stop eating junk
- Real food, clean ingredients
- Made with organic, grass-fed Aussie beef (dried)
- High in protein
- Packed with essential vitamins and minerals including iron and B12
- Low carb, low sugar
- No nasty preservatives
- No MSG or seed oils
- Curbs cravings, stops you eating junk
- Sweet snack to help you stop eating junk
- Real food, clean ingredients
- Made with nut butter and collagen protein
- High in protein, fibre and good fats
- Low carb, low sugar, no sugar alcohols
- No thickeners, fillers or seed oils
- Collagen protein supports gut health, skin, hair, nails and recovery
- Curbs sugar cravings, stops you eating junk
More questions?
Read our FAQ or chat with us
Gluten & dairy free
Suitable for the whole family
Clean ingredients
About Chief Beef Bars
Like jerky, but better
Unlike most jerky, we naturally preserve our beef just as our ancestors did - without nasty preservatives which destroy gut health. A lot of jerky is also surprisingly high in sugar, but not these. And, they're slow dried which makes them much more tender than jerky. Better is an understatement.
High Protein
Packed full of nature's original protein, with as much protein as 3 eggs, to fill you up fast.
Low Sugar
Naturally low sugar. The beef bars have a little natural sugar from a small amount of dried fruit (added for taste and vitamins).
Better Skin, Hair, Nails
Supports healthy skin which in turn supports your nails and hair.
Nutrient Dense
Over 50% of the original weight of beef (water) is removed leaving all the protein, minerals and essential vitamins.
Easy to Eat and Digest
Our beef bars and biltong is slow dried which makes it tender, easy to chew, and easy to digest.
No Antibiotics or Hormones
Free from antibiotics and growth hormones found in the majority of beef.
About Chief Collagen Bars
High protein sweet treats, with benefits
Collagen protein contains a unique blend of amino acids that support:
Gut Health
Glycine, glutamine + proline support the health of your gut.
Muscle Recovery
Glycine, hydroxyproline + proline speed up recovery.
Better Skin, Hair, Nails
Supports healthy skin which in turn supports your nails and hair.
Joints and Tendons
Decreases joint pain and makes joints more flexible.
Better Absorption
Highly absorbable protein your body can actually use.
No Bloating
Easier on the gut than other proteins because it's easily absorbed.
Chief Snacks
Other Snacks
Real food, clean ingredients
Low sugar + no sugar alcohols
Gut friendly
No bloating or gas
Minimally processed
Suitable for the whole family
We avoid all the usual nasty stuff
Always have, always will.
That's why we're
Trusted by the experts
Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."
Chief Customer Reviews
Customers say these bars taste delicious and satisfying, with rich chocolate flavours and interesting varieties like hazelnut and mint. Many appreciate the convenient, portable format perfect for work, travel, and active lifestyles. Reviewers frequently mention appreciating the clean ingredient list and high protein content. Common feedback notes the bars are filling and help manage hunger between meals. Some mention texture preferences—a few find them slightly rubbery or crumbly, while others enjoy the dense, mousse-like quality. A small number report the chocolate-coated varieties can melt in warm conditions. Overall, customers value these as a tasty alternative to typical sugary snacks.
94%would recommend these products
Customers Talked About
- Taste
- Texture
- Convenience
- Nutrition
- Satisfaction
1,816 reviews
- Rated 5 out of 5 stars18 hours agoGreat product
Amazing taste. Light and great snack for your afternoon cravings.
Clean ingredients without compromising on taste
Dany K.Verified BuyerReviewingCollagen Protein Bars - Choc Mint - Rated 5 out of 5 starsYesterday5 Stars
Awesome as always
ScottReviewingCollagen Protein Bars - Choc Mint - Rated 5 out of 5 stars2 days agoFluffy and delicious
The inside texture is fluffy adn tasty. It's not too sweet but just right.
Laura R. T.Verified BuyerReviewingCollagen Protein Bar - Double Choc (12 bars) - Chief Nutrition - Rated 5 out of 5 stars2 days agoSafe for allergies & dodgy tummies
A relief to find some healthy muesli bars that the whole family can enjoy safely, & benefit their gut health at the same time!
Dominique Z.Verified BuyerReviewingCollagen Protein Bars - Choc Mint - Rated 4 out of 5 stars2 days agoGood
Still good
Luke M.Verified BuyerReviewingOrganic Beef Bars - Traditional - Rated 5 out of 5 stars5 days ago100% Addicted
Loving these beef bars, tasty, great texture and no nasties that's the best part, Highly recommend 100% im addicted.
Shelley P.Verified BuyerReviewingOrganic Beef Bars - Traditional - Rated 5 out of 5 stars5 days agoLOVE
Cannot get enough of these. I have been eating the non-choc coated for some time, occasionally induldge in choc mint. And only recently did I discover these. New fave ritual; gym, coffee and double choc Chief while I do my beach loop. 10/10
Madeline L.Verified BuyerReviewingCollagen Protein Bars - Double Choc - Rated 5 out of 5 stars6 days agoFlower boquet for men
If you ever wondered what the male equivilant of giving a flower boquet was, its these bars.
My husband buys me flower boquets and I buy him mass packs of his cheif bars. He loves them his favourite flavour is cheeseburger
Pamela C.Verified BuyerReviewingOrganic Beef Bars - Mexican (Chipotle & Lime) - Rated 5 out of 5 stars1 week agoHazelnut brownie is the best flavour
Love these, the texture of the nuts in them really makes them. Best flavour of the ones I have tried.
Gemma A.Verified BuyerReviewingCollagen Protein Bar - Hazelnut Brownie - Rated 5 out of 5 stars1 week agoAlways delicious
I buy these mainly for my hubby but now we’re fighting our teenaged son for packets! I always buy from Chief. It’s delicious and healthy as a snack.
Jo S.Verified BuyerReviewingOrganic Biltong - Smokey BBQ - Rated 5 out of 5 stars1 week agoChief bars
Great product great service highly recommend
Daryl W.Verified BuyerReviewingCollagen Protein Bar - Peanut Butter - Rated 5 out of 5 stars1 week agoSnack pack
Always looking for no nasties when buying a product, Chief wins hands down. Taste is amazing, thanks Chief 🤗
Tamra G.Verified BuyerReviewingBest Sellers Snack Pack
Frequently Asked Questions
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Our beef bars and biltong are made from organic beef and are a healthy savoury snack.
Our collagen bars are made from cashew nuts and collagen protein and are a healthy sweet snack.
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Everyone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).
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The best way to describe the taste would be like a nut butter biscuit. They're sweet but they’re very low in sugar because we use a natural sweetener (monk fruit).
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All our meat is organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised Aussie beef. Sourced directly from family owned farms following regenerative practices. Free from Bovaer and other feed additives as the cattle graze pasture their whole lives.
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Yes! Our kids love them and our whole range is perfect for kids. They are quite filling though so half a bar will probably be more than enough for the younger ones. Please note our collagen bars contain nuts.
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Absolutely - that's when many women need more nutrition the most. Still, check with your healthcare provider first since they know your specific situation.
Some may warn you off dried meat during pregnancy because it's "not cooked" but there is nothing in our products that you would need to worry about while breastfeeding. They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).
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Yes! We have a money back guarantee so if you don't like them just contact us for a swap or a refund. Easy.
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We dispatch the same business day if you order by 11am and the next day if you order after 11am. If you're in Australia or New Zealand it'll take a day to a few days depending on where you're located. Internationally is a bit longer but usually 1 to 2 weeks.
Still have questions?
Click the chat icon on the bottom right of the screen, or visit our support area.