Best Sellers Starter Pack
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Product Description
Stop eating junk and get a great deal with our Best Sellers starter pack bundle which contains 3 x beef brisket bar flavours, 3 x 30g biltong flavours and 4 x collagen protein bar flavours (10 snacks total).
About the Beef Brisket Bars
Eat clean on the move with our steak bar - a clean, meaty snack bar to satisfy your savoury cravings. Each snack bar starts off as 80g of organic, grass-fed beef brisket and topside; we just take out the water weight. We slow dry the bars to create a tender and easy-to-eat snack bar that's packed full of flavour and nutrients. Whether you're embarking on a new adventure or simply need a quick, satisfying snack, our beef bars are the perfect choice.
About the Biltong
When you want a clean snack to satisfy your savoury cravings, you'll love our biltong. Just like slow cooking is better than zapping in a microwave, we slow air dry our beef which means it's naturally more tender and healthier than jerky. Free from all the nasty stuff you usually find in dried and cured meats, very low in sugar and taste the difference with organic, grass-fed and grass-finished Aussie beef.
About the Collagen Bars
Stop eating junk with this biscuity, nut butter based snack to satisfy your sweet cravings! It's easy to find bars with great macros, or with clean ingredients, but it's hard to find both. We've done it with these bars, incredible macros AND clean ingredients!
See the "What's in the box" tab below for flavour details. Suitable for the whole family.
Please refer to the product images (zoom for details)
- Real food, clean ingredients
- Made with organic, grass-fed Aussie beef (dried)
- High in protein
- Packed with essential vitamins and minerals including iron and B12
- Low carb, low sugar
- No nasty preservatives
- No MSG or seed oils
- Curbs cravings, stops you eating junk
- Real food, clean ingredients
- Made with nut butter and collagen protein
- High in protein, fibre and good fats
- Low carb, low sugar, no sugar alcohols
- No thickeners, fillers or seed oils
- Collagen protein supports gut health, skin, hair, nails and recovery
- Curbs sugar cravings, stops you eating junk
Hear from our raving fans
Gluten free
Suitable for the whole family
Clean ingredients
Crush cravings
Like jerky, but better
Unlike most jerky, we naturally preserve our beef just as our ancestors did - without nasty preservatives which destroy gut health. A lot of jerky is also surprisingly high in sugar, but not these. And, they're slow dried which makes them much more tender than jerky. Better is an understatement.
High Protein
Organic and Grass-fed
Low Sugar
Nutrient Dense
Easy to Eat and Digest
No Antibiotics or Hormones
High protein sweet treats, with benefits
Collagen protein contains a unique blend of amino acids that support:
Gut Health
Muscle Recovery
Better Skin, Hair, Nails
Joints & Tendons
Better Absorption
No Bloating
Made for pack flippers
If you ever flip the pack to check the back, you care about what you put into your body, and we do too.
Avoid the hidden nasties in your protein bars
You might be surprised by what’s really inside some of the “top-selling” protein and snack bars. Look closely and you'll find a cocktail of ultra-processed junk your body doesn’t need - and they're all things we leave out:
Artificial sweeteners
Like sucralose and acesulfame potassium which are linked to gut disruption and long-term health concerns.
Synthetic emulsifiers
Like soy lecithin - ultra-processed and often completely unnecessary.
Fake flavours and colours
Including tartrazine and Allura Red, banned or restricted in parts of the world.
Fillers and thickeners
Like maltodextrin used to mask cheap ingredients, as a bulking agent to save cost and extend shelf life. But, it spikes blood sugar faster than table sugar and may also disrupt gut bacteria.
Trusted by the pros
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
"Chief gives me the proteins, nutrients, and energy that I need - while saving me time! I love that they're products are made from real food, and the added bonus is that they taste delicious."
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief delivers on all accounts."
- Rated 5 out of 5 stars5 days ago5 Stars
Fast delivery, delicious products & such a good healthy alternative to snacking. Loved all the flavours
Krystel - Rated 5 out of 5 stars1 week agoLoved this pack
Loved that this pack contained so many different things for me to try - especially the jerky and the beef bars!
Kate S.Verified Buyer - Rated 5 out of 5 stars2 weeks ago5 Stars
Fantastic teast I liked them all. A little pricey to be an everyday treat. But worth investing, especially if keeping to a dite.
Samuel - Rated 5 out of 5 stars2 weeks agoStarter pack
I got the starter pack to try a selection of the range . I actually liked everything in the pack . I have since brought some of the protein bars & beef brisket bar at Woolworths . My favourite items were the plain beef brisket bar & biltong. I also like the double chocolate protein bar . I'm keen to try the cheese burger bar in the future 😋
Jodie S.Verified Buyer - Rated 5 out of 5 stars2 weeks agoGreat introduction to Chief products
I loved the starter pack as I was able to try a range of Chief products in multiple flavours so I could decide what I liked the best before returning to purchase boxes of my favourite items and flavours!
Brianna Q.Verified Buyer - Rated 4 out of 5 stars2 weeks agogreat selection
A great selection that enables you to try many different varieties.
Anita H.Verified Buyer - Rated 5 out of 5 stars3 weeks agoConvenient and tasty products.
Great for in the car, convenient travel snacks…jerky bars are different texture wise but still very enjoyable.
Paul N.Verified Buyer - Rated 5 out of 5 stars4 weeks agoAwesome product
Bought for a grueling 20 day out bush motorbike ride. Should be great.
Sharon P.Verified Buyer - Rated 5 out of 5 stars1 month agoGreat way to try all the products and flavours
Received this pack and am very happy with the products received. Getting ready to order some more of my favourites. So nice to have a nice savoury bar for a change when you don’t want something sweet. I was impressed with the flavours and textures. Had to stop myself from eating them all at once! Yum! Highly recommend.
Janeece F.Verified Buyer - Rated 4 out of 5 stars1 month agoLoved the collagen bars and biltong
Less of a fan of the beef bars
Kristina C.Verified Buyer - Rated 4 out of 5 stars2 months agoStarter pack
Great products, loved the taste and texture of the beef bars. Reasonable delivery time however slightly overpriced in my opinion.
Dean R.Verified Buyer - Rated 3 out of 5 stars2 months agoNice packaging
The meat bars were nice but the protein bars not so nice
Hamilton H.Verified Buyer
Frequently asked questions
Got Questions? We've Got AnswersEveryone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).
The best way to describe the taste would be like a nut butter biscuit. They're sweet but they’re very low in sugar because we use a natural sweetener (monk fruit). We avoid stevia because it can have a lingering aftertaste.
In our beef bars and biltong we use organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised beef sourced from family owned organic farms in QLD, Australia where cattle forage freely all year round.
In our collagen bars we use grass-fed and grass finished bovine hydrolysed collagen peptides from Argentina. We're working on Australia made collagen.
Designed for those looking for a high quality protein source on the move, but they're also a brilliant post workout recovery snack and great for those who just want a guilt free snack. Suitable for the whole family.
Yes! Our kids love them and our whole range is perfect for kids.
Absolutely - that's when many women need more nutrition the most. Still, check with your healthcare provider first since they know your specific situation.
Some may warn you off dried meat during pregnancy because it's "not cooked" but there is nothing in our products that you would need to worry about while breastfeeding. They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).
Meat is a staple of a keto diet but it’ll depend on what else you’re eating.
Our collagen bars are even more keto friendly as they’re high in good fats from nuts and MCT.
Our biltong is FODMAP friendly.
Our beef bars contain garlic and onion, and our collagen bars contain cashews which means they're not considered Low FODMAP.
Did you know low FODMAP is a short-term solution and not designed to be followed for months at a time? Read more about FODMAP
Yes, absolutely. Still, check with your healthcare provider first since they know your specific situation.
No, most of our products contain animal protein.
Our collagen bars are certified Halal. The beef we use in our beef bars and biltong is Halal certified but our manufacturing is not Kosher or Halal certified yet. W
The beef bars and biltong will last on the shelf for up to 12 months without refrigeration. The collagen bars up to 14 months. The date on the product is a best before date, not an expiry date, which means it's a question of taste after that date. If you want them to last longer, they can be refrigerated or frozen.
With our beef products, refrigerate once opened and consume within 3 days.