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Gluten & dairy free

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Suitable for the whole family

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Clean ingredients

Like jerky, but better

Unlike most jerky, we naturally preserve our beef just as our ancestors did - without nasty preservatives which destroy gut health. A lot of jerky is also surprisingly high in sugar, but not these. And, they're slow dried which makes them much more tender than jerky. Better is an understatement.

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High Protein

Packed full of nature's original protein, with as much protein as 3 eggs, to fill you up fast.

Low Carb Snacks

Low Sugar

Naturally low sugar. The beef bars have a little natural sugar from a small amount of dried fruit (added for taste and vitamins).

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Better Skin, Hair, Nails

Supports healthy skin which in turn supports your nails and hair.

High Protein Snacks

Nutrient Dense

Over 50% of the original weight of beef (water) is removed leaving all the protein, minerals and essential vitamins.

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Easy to Eat and Digest

Our beef bars and biltong is slow dried which makes it tender, easy to chew, and easy to digest.

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No Antibiotics or Hormones

Free from antibiotics and growth hormones found in the majority of beef.

High protein sweet treats, with benefits

Collagen protein contains a unique blend of amino acids that support:

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Gut Health

Glycine, glutamine + proline support the health of your gut.

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Muscle Recovery

Glycine, hydroxyproline + proline speed up recovery.

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Better Skin, Hair, Nails

Supports healthy skin which in turn supports your nails and hair.

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Joints and Tendons

Decreases joint pain and makes joints more flexible.

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Better Absorption

Highly absorbable protein your body can actually use.

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No Bloating

Easier on the gut than other proteins because it's easily absorbed.

Avoid the junk

Naughty treats really do add up. Now it's an easy swap.

Chief Snacks
Other Snacks

Real food, clean ingredients

Low sugar + no sugar alcohols

Gut friendly

No bloating or gas

Minimally processed

Suitable for the whole family

We avoid all the usual nasty stuff

Always have, always will.

That's why we're

Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Chief Customer Reviews

Customers say these bars taste delicious and satisfying, with rich chocolate flavours and interesting varieties like hazelnut and mint. Many appreciate the convenient, portable format perfect for work, travel, and active lifestyles. Reviewers frequently mention appreciating the clean ingredient list and high protein content. Common feedback notes the bars are filling and help manage hunger between meals. Some mention texture preferences—a few find them slightly rubbery or crumbly, while others enjoy the dense, mousse-like quality. A small number report the chocolate-coated varieties can melt in warm conditions. Overall, customers value these as a tasty alternative to typical sugary snacks.
4.8
Rated 4.8 out of 5 stars
Based on 1,883 reviews
94%would recommend these products
Customers Talked About
1,883 reviews
  • Rated 5 out of 5 stars
    4 minutes ago
    Amazing

    Love this. I eat to much of it .

    Sandra C.
    Verified Buyer
    Reviewing
    Organic Biltong - Smokey BBQ
  • Rated 5 out of 5 stars
    4 minutes ago
    Great taste and portion size

    Perfectly done.

    Sandra C.
    Verified Buyer
    Reviewing
    Organic Biltong – Traditional
  • Rated 5 out of 5 stars
    7 minutes ago
    Peanut butter shortbread

    Texture of shortbread, tasty and delicious

    Sandra C.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Peanut Butter
  • Rated 5 out of 5 stars
    42 minutes ago
    Collagen protien bars-choc mint.

    A nice snack between meals without the sugar crash.

    Cristianne S.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Choc Mint
  • Rated 5 out of 5 stars
    2 days ago
    The best and tastiest Biltong!

    Oir entire family loves Chief Biltong, particularly the mexican flavour. It makes for a protein-filled lunchbox snack on school days that are particularly active

    Lucy K.
    Verified Buyer
    Reviewing
    Organic Biltong - Mexican (Chipotle & Lime)
  • Rated 5 out of 5 stars
    3 days ago
    My Favourite Guilt-Free Treat

    My go-to treat when I'm craving something sweet. Great choc mint flavour is definitely my favourite.

    Melanie M.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Choc Mint
  • Rated 5 out of 5 stars
    3 days ago
    5 Stars

    Great traditional flavoured snack for the day

    Yoonae J
    Reviewing
    Organic Biltong – Traditional
  • Rated 5 out of 5 stars
    3 days ago
    5 Stars

    Great little snack for the day

    Yoonae J
    Reviewing
    Organic Biltong - Smokey BBQ
  • Rated 5 out of 5 stars
    6 days ago
    Sooooooo much better than Jerky or Biltong!

    I grew sick of cracked teeth, weird dry chunks of what might be shoe leather and more salt and preservatives than my kidneys know what to do with. Along comes Chief with a shelf stable alternative that tastes like pulled beef in a bar. Organic as well! I have bars stashed everywhere -car, work, handbag - so I can hit cravings hard and fast.

    Deidre R.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Traditional
  • Rated 5 out of 5 stars
    6 days ago
    5 Stars

    Love the taste & consistency. Just the right amount to fill the gap when needed.

    Nina
    Reviewing
    Collagen Protein Bar - Hazelnut Brownie
  • Rated 4 out of 5 stars
    1 week ago
    Chief mixed Snack Pack

    Value for money. The beef biltong is the best I have had so far; I've tried several brands. The beef bars are good, it's a good load of protein for on the go. Although I still need to get used to eating cooked beef like that. The collagen bars are nice, in a variety of flavours, with a good serve of protein.

    Ursel K.
    Verified Buyer
    Reviewing
    Best Sellers Snack Pack
  • Rated 5 out of 5 stars
    1 week ago
    Great

    I’m so confused now Chief! I have too many favourites 😂

    1st time buyer and I ordered the sample pack to see what would I like best so I could order on a subscription.

    I had previously got my bars elsewhere and recommended to give Chief a try and I ain’t looking back ❤️

    Silvana R.
    Verified Reviewer
    Reviewing
    Collagen Protein Bars - Double Choc

Frequently Asked Questions

Still have questions?

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