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Gluten & dairy free

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Suitable for the whole family

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Clean ingredients

Like jerky, but better

Unlike most jerky, we naturally preserve our beef just as our ancestors did - without nasty preservatives which destroy gut health. A lot of jerky is also surprisingly high in sugar, but not these. And, they're slow dried which makes them much more tender than jerky. Better is an understatement.

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High Protein

Packed full of nature's original protein, with as much protein as 3 eggs, to fill you up fast.

Low Carb Snacks

Low Sugar

Naturally low sugar. The beef bars have a little natural sugar from a small amount of dried fruit (added for taste and vitamins).

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Better Skin, Hair, Nails

Supports healthy skin which in turn supports your nails and hair.

High Protein Snacks

Nutrient Dense

Over 50% of the original weight of beef (water) is removed leaving all the protein, minerals and essential vitamins.

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Easy to Eat and Digest

Our beef bars and biltong is slow dried which makes it tender, easy to chew, and easy to digest.

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No Antibiotics or Hormones

Free from antibiotics and growth hormones found in the majority of beef.

High protein sweet treats, with benefits

Collagen protein contains a unique blend of amino acids that support:

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Gut Health

Glycine, glutamine + proline support the health of your gut.

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Muscle Recovery

Glycine, hydroxyproline + proline speed up recovery.

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Better Skin, Hair, Nails

Supports healthy skin which in turn supports your nails and hair.

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Joints and Tendons

Decreases joint pain and makes joints more flexible.

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Better Absorption

Highly absorbable protein your body can actually use.

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No Bloating

Easier on the gut than other proteins because it's easily absorbed.

Avoid the junk

Naughty treats really do add up. Now it's an easy swap.

Chief Snacks
Other Snacks

Real food, clean ingredients

Low sugar + no sugar alcohols

Gut friendly

No bloating or gas

Minimally processed

Suitable for the whole family

We avoid all the usual nasty stuff

Always have, always will.

That's why we're

Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Chief Customer Reviews

Customers say these bars taste delicious and satisfying, with rich chocolate flavours and interesting varieties like hazelnut and mint. Many appreciate the convenient, portable format perfect for work, travel, and active lifestyles. Reviewers frequently mention appreciating the clean ingredient list and high protein content. Common feedback notes the bars are filling and help manage hunger between meals. Some mention texture preferences—a few find them slightly rubbery or crumbly, while others enjoy the dense, mousse-like quality. A small number report the chocolate-coated varieties can melt in warm conditions. Overall, customers value these as a tasty alternative to typical sugary snacks.
4.8
Rated 4.8 out of 5 stars
Based on 1,834 reviews
94%would recommend these products
Customers Talked About
1,834 reviews
  • Rated 5 out of 5 stars
    4 minutes ago
    Delicious.

    An easy on the go snack that both my kids and I love. Also, an easy way to get some extra protein.

    Danielle F.
    Verified Buyer
    Reviewing
    Organic Biltong - Smokey BBQ
  • Rated 5 out of 5 stars
    6 hours ago
    great !

    protein bars tasted good and we liked how they were made, we trialed a few others on the market and thought these ones compared well, thanks

    kate h.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Double Choc
  • Rated 5 out of 5 stars
    12 hours ago
    Peanut Butter Bars

    Honestly my favourite protein bar (and I’ve tried many)

    Zoe W.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Peanut Butter
  • Rated 3 out of 5 stars
    14 hours ago
    3 Stars

    I really don't like the chocolate covered ones. Try are messy to eat.

    N
    Reviewing
    Collagen Protein Bars - Choc Mint
  • Rated 5 out of 5 stars
    6 days ago
    Yummo protein bars

    Was worried these would be sweet. Just delicious and soooo minty. Yumm.

    Andrea E.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Choc Mint
  • Rated 5 out of 5 stars
    1 week ago
    5 Stars

    These protein bars are great tasting and excellent ingredients

    Tanya
    Reviewing
    Collagen Protein Bar - Hazelnut Brownie
  • Rated 5 out of 5 stars
    1 week ago
    Tastes good, feels good!

    These are the best flavour, and are so handy for busy people. I was finding it hard to hit my protein requirements on busy days out of the house while breast feeding, and these keep me feeling full but not heavy, while also feeling like a little treat!

    Peta S.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Hazelnut Brownie
  • Rated 5 out of 5 stars
    1 week ago
    Deeeelishhh

    LOVE the Hazelnut brownie and Tiramisu Collagen Protein bars! Actually wake up craving them they are just insane!

    These are my go to for an everyday protein & collagen kick & a staple in my home 🤍

    Derya O.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Hazelnut Brownie
  • Rated 5 out of 5 stars
    1 week ago
    Bars

    Rey yummy bars!

    I save them for a sweet heathy treat in the evenings 🥰

    Amy S.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Double Choc
  • Rated 5 out of 5 stars
    1 week ago
    Delicious

    These bars are so tasty, have been great for me post partum

    Danielle S.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Hazelnut Brownie
  • Rated 5 out of 5 stars
    1 week ago
    Protein Bar

    Delicious

    L W.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Double Choc
  • Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    All of them are great flavour and such an awesome healthy snack

    Amber
    Reviewing
    Organic Biltong - Smokey BBQ

Frequently Asked Questions

Still have questions?

Click the chat icon on the bottom right of the screen, or visit our support area.