Partner with Chief

Thanks so much for your interest in partnering with us! We think it's important to be upfront that we’re selective about who we work with. This page is here to help ensure any collaboration is aligned, intentional, and worth doing well for both of us. If you’re looking for quick exposure swaps or something generic it's probably not a good fit.


Please note, if you're a content creator, affiliate or interested in applying to be an ambassador, please sign up here.

What we collaborate on

  • Brands / businesses aligned with our values, audience, and product standards
  • Long-term or repeat partnerships
  • Thoughtful storytelling, not transactional posts
  • Products we already use or would genuinely recommend

What we don’t do

  • “Exposure-only” collaborations like free products for goodie bags
  • One-off posts with no narrative or purpose
  • Mass-sent or templated outreach

How we evaluate collaborations

Every collaboration is reviewed against:

  • Audience overlap
  • Brand alignment
  • Product quality
  • Creative freedom
  • Long-term potential (e.g. if you're a retailer)

If this still sounds aligned, please submit your proposal below.

Please note we're currently experiencing a high volume of requests so we may not reply straight away.

Application Form

What are the products for?
Are you seeking free or discounted products?
Does this collaboration involve payment from us?
What are you primarily seeking / offering?
Have you used our product before?
Do you / can you stock Chief products?

Please note, if you're a content creator, affiliate or interested in applying to be an ambassador, please sign up here instead.