Eat different

Clean snacks, for you and the planet

You want to live your Chief life, right?

When you're time poor you make poor choices. If you had time to read all the small print on that ‘healthy’ snack you probably wouldn’t feel too good about it. At Chief, we deeply care about what we put in and what you get out of it. 

Choose from 4 delicious flavours in sample packs of 4, or single flavour or mixed boxes of 12

Shop Collagen Protein Bars

Choose from 2 flavours of beef bars and 3 flavours of biltong in 30g, 60g and 90g bags

Shop Beef Bars and Biltong

Try our real food organic beef liver supplements, high in natural vitamins and minerals

Shop Supplements

Nothing fake

No artificial thickeners, fillers, preservatives, sweeteners or sugar alcohols. 

Low sugar

You no longer have to choose between clean ingredients and great macros, we have both.

Allergen free

Gluten free and soy free to avoid inflammation and promote gut health.

Not just good for you, they taste great too


Best ever bars

I have had a few and these are by far the best. I love them!!

Nicky W.

Collagen Bars



The biltong is soooo good! After my first bag I placed another order immediately! Super tender and tasty. Not too rich or dry. Love this stuff!!

Karise M.



Amazing taste

So refreshing to see a bar that doesn’t taste like it came out of a laboratory. The whole family loves them and it has replaced a multitude of other well known bars we used to eat.

Justin G.

Collagen Bars


My New Fav BARS!

I have tried a lot of “healthy/protein bars” but they always leave my gut bloated, Chief Bars OMG where have you been all my life? These are a no brainer and my new GO TO bar!

David G.

Collagen Bars


Love these products

I’m more than happy with all the products I’ve purchased from Chief. The beef bars are sensational and the biltong is tender and juicy.

Linda P.

Beef Bars and Biltong


Gold standard biltong

So great to have a high quality biltong made from high quality meat with minimal, well chosen additives. It tastes good, is tender and I believe it is much more nutritious.




The best

I love these bars, they are my go-to when I need something in between meals and my 9 year old daughter loves them and I love that she gets to eat some good quality protein.

Justin A.

Collagen Bars

Thanks for supporting our farmers.

Every product you buy supports Thankful For Farmers, helping farmers be more economically and environmentally sustainable.

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The snacks the experts choose

Dr Naras Lapsys

Dr Naras Lapsys

Accredited Practicing Dietitian

"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief Bars really tick all the boxes."

Jessica Turton Dietitian

Jessica Turton

Accredited Practising Dietitian

"Chief beef bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious. Highly recommend!"

Cliff Harvey

PhD, Nutritionist, Keto Researcher

"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Penny Benjamin Nutritionist

Penny Benjamin

Nutritionist, Engineer, Educator

"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief Bars deliver on all accounts."

Todd Liubinskas

Fitness Director, Men's Health

"I travel all over Sydney every day and often struggle to make a time for a proper meal….but I’m constantly hungry! Working full time and training hard requires lots of fuel so having a box of Chief in the car is an absolute saviour."

Andy Turner

Endurance Adventure Athlete

"I find Chief Bar to be the perfect race nutrition and aided my recent win at the Kokoda Ultra. They're easy to digest and delicious. Post race the beef bars are not only satisfying but promote fast recovery."

We're in this for you

At Chief, we're passionate about two things - healthy people and a healthy planet.

Read more about us

Customer Love

Love Chief? We'd love to hear about it! Please tag @chief.nutrition