Eat different
Eat different
Clean snacks, for you and the planet
You want to live your Chief life, right?
When you're time poor you make poor choices. If you had time to read all the small print on that ‘healthy’ snack you probably wouldn’t feel too good about it. At Chief, we deeply care about what we put in and what you get out of it.
Choose from 4 delicious flavours in sample packs of 4, or single flavour or mixed boxes of 12
Choose from 2 flavours of beef bars and 3 flavours of biltong in 30g, 60g and 90g bags
Try our real food organic beef liver supplements, high in natural vitamins and minerals
Nothing fake
No artificial thickeners, fillers, preservatives, sweeteners or sugar alcohols.
Low sugar
You no longer have to choose between clean ingredients and great macros, we have both.
Allergen free
Gluten free and soy free to avoid inflammation and promote gut health.
Not just good for you, they taste great too
Thanks for supporting our farmers.
Every product you buy supports Thankful For Farmers, helping farmers be more economically and environmentally sustainable.
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The snacks the experts choose
Dr Naras Lapsys
Accredited Practicing Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief Bars really tick all the boxes."
Jessica Turton
Accredited Practising Dietitian
"Chief beef bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious. Highly recommend!"
Cliff Harvey
PhD, Nutritionist, Keto Researcher
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."
Penny Benjamin
Nutritionist, Engineer, Educator
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief Bars deliver on all accounts."
Todd Liubinskas
Fitness Director, Men's Health
"I travel all over Sydney every day and often struggle to make a time for a proper meal….but I’m constantly hungry! Working full time and training hard requires lots of fuel so having a box of Chief in the car is an absolute saviour."
Andy Turner
Endurance Adventure Athlete
"I find Chief Bar to be the perfect race nutrition and aided my recent win at the Kokoda Ultra. They're easy to digest and delicious. Post race the beef bars are not only satisfying but promote fast recovery."
We're in this for you
At Chief, we're passionate about two things - healthy people and a healthy planet.
Customer Love
Love Chief? We'd love to hear about it! Please tag @chief.nutrition
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