Chief Nutrition

No artificial thickeners, fillers, emulsifiers, preservatives, sweeteners or sugar alcohols. 

We've ditched the dates and too much dried fruit to keep carbs and sugar at healthy levels.

Gluten free, dairy free, soy free and no vegetable oils to avoid inflammation and promote gut health.

Medical Doctor and Dietitian

"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief Bars really tick all the boxes."

Accredited Practising Dietitian

"Chief beef bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious. Highly recommend!"

PhD, Nutritionist, Keto Researcher

"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Nutritionist, Engineer, Educator

"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief Bars deliver on all accounts."

Fitness Director, Men's Health

"I travel all over Sydney every day and often struggle to make a time for a proper meal….but I’m constantly hungry! Working full time and training hard requires lots of fuel so having a box of Chief in the car is an absolute saviour."

Endurance Adventure Athlete

"I find Chief Bar to be the perfect race nutrition and aided my recent win at the Kokoda Ultra. They're easy to digest and delicious. Post race the beef bars are not only satisfying but promote fast recovery."