Stop Eating Junk

Extraordinarily Clean Snacks and Supplements.

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Collagen Protein Bars

Collagen Protein Powder

Thankful Bars

Organic Beef Bars

Organic Biltong

Beef Organ Supplements

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Health is your most valuable asset, feed your body right

If you had time to read all the fine print on that ‘healthy’ snack you probably wouldn’t feel too good about it. You don't have to settle for ultra processed junk - at Chief Nutrition we're uncompromising on taste, health and sustainably sourced ingredients.

Nothing Fake

Everything we do is free from artificial thickeners, fillers, preservatives, sweeteners and sugar alcohols.

Low Sugar

No more choosing between clean ingredients and great macros, we have both. Our range is low sugar.

Allergen Free

Most of our range (except Thankful Bars) is gluten free and everything we do is soy free.

Just Real Food

All our products are packed with nutrients to keep you healthy, nourished and satisfied for longer.

Fast Dispatch

We ship your order fast! Free shipping for subscriptions or orders >$99.

Peace of Mind

Don't love what you ordered? Contact us for a free replacement or refund.

5-Star Service

Family and employee owned by people who care about great service.

Supporting Farmers

Every product you buy supports not for profit Thankful For Farmers.

Nutrition the experts choose

Dr Naras Lapsys, Dietitian

"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief Bars really tick all the boxes."

Jessica Turton, Dietitian

"Chief bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious."

Cliff Harvey, Nutritionist, Keto Researcher

"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Penny Benjamin, Nutritionist

"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief Bars deliver on all accounts."