Chief Collagen & Whey Protein Powder

Hydrolysed collagen is an odourless, tasteless, dairy free protein source. Research shows it's particularly beneficial for gut health, joint and tendon health, recovery and hair, skin and nails. This is because it contains a unique combination of 18 amino acids, including Glycine, Hydroxyproline and Proline which account for nearly half of collagen's amino acid content.

After age of 20 our bodies produces around 1% less collagen each year, leading to sagging skin, brittle hair and nails, and reduced joint and tendon flexibility. The best way to combat collagen loss is to supplement with collagen protein. Collagen is also a great source of protein to support recovery after exercise, muscle growth, weight loss and gut health. This makes collagen the best protein powder for men and women over 40.

We test our collagen protein for heavy metals and pesticides to ensure you're getting the best quality for you and your family.

Whey protein is a natural protein found in milk, filtered and dried into a powder that’s rich in essential amino acids, especially leucine, which plays a key role in muscle repair, energy, and overall health. Unlike most plant proteins, whey contains all nine essential amino acids, making it a complete protein that’s easy for your body to digest and absorb.

However, not all whey is created equal. Many whey proteins on the market come from grain-fed dairy herds overseas and can contain unwanted additives, fillers, or poor-quality processing methods. Our whey comes from 100% grass-fed Australian dairy, minimally processed to retain its natural nutrition and creamy taste. Clean, simple, and quality you can trust.

We test our whey protein for heavy metals and pesticides to ensure you're getting the best quality for you and your family.

Chief Meal Shake is made for the moments when you need a proper meal, but don’t have time to cook one. It’s not a crash diet shake, a meal-skipping shortcut, or a low-calorie punishment drink. It’s a real food meal made fast - with quality protein, wholefood ingredients, fibre, and naturally occurring nutrients to help you stay fuller and better fuelled through a busy day.

Most diet shakes are built around restriction. They’re often designed to replace meals with as few calories as possible, using synthetic vitamin blends, artificial sweeteners, thickeners, gums, and highly processed ingredients to make something that looks complete on paper. That might suit short-term dieting, but it’s not how we think about everyday nutrition.

Chief Meal Shake is different. It’s designed to be a healthy meal option when life gets busy — the kind of thing you can shake up after training, blend into a smoothie for breakfast, keep at work for rushed days, or use instead of grabbing something ultra-processed on the go. It’s convenient, but still grounded in real food.

With protein from whey and collagen, real cacao, prebiotic fibre, MCTs, greens, and wholefood nutrients from ingredients like organic beef liver and spleen, Chief Meal Shake is made to nourish - not just reduce calories. It’s for people who want to eat better more often, not people looking for another diet product.

So while it can absolutely support weight management as part of a balanced diet, that’s not the whole point. The real goal is simple: to make it easier to choose a better meal when you don’t have time for one.