Made for people who give a damn
Real food, clean ingredients, nothing you don’t need.
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Rated 4.9 out of 5 stars
270 Reviews
The Ultimate Whey Protein Bundle
$299.00 AUD$409.80 AUD
"" - Alex R. (verified buyer)
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Boost your daily protein intake to support muscle growth, weight management, stabilise blood sugar levels, and immune function.
- A premium whey protein concentrate (WPC) sourced from Australian grass-fed dairy cows.
- Higher nutrient density, more bioactive compounds and less processed than whey protein isolate (WPI)
- Naturally occurring BCAAs to support energy and recovery.
- Minimally processed to preserve nutrients and retain a creamy, natural taste.
- Tested to be free from hormones, antibiotics, and unwanted additives.
- No sweeteners, fillers, or sugar alcohols.
- Mixes smoothly with water or milk, and perfect in smoothies, oats, or healthy baking.
- A great way to increase your daily protein intake.
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Why we started Chief
Trusted by the pros
Our products are some of the only packaged foods actually eaten and recommended by nutritionists, dietitians and health professionals.
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"Chief is solving a real problem: people need convenient protein and snacks without the usual ultra-processed junk. I have complete confidence in the nutrition behind it. That's why I choose and recommend Chief."
Dr Joshua Chou
World leader in Regenerative Medicine
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
Jessica Turton
Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
Dr Naras Lapsys
Dietitian
No ultra processed anything
We care deeply about what we put in, and what you get out of it.
We only make products we want to eat and feed to our own kids. So, we avoid ultra processed everything.
We prioritise protein and minimise carbs and sugar.
Healthy food doesn't have to taste like 'health food'.
Chief
Other Brands
Real food, clean ingredients
Low sugar + no sugar alcohols
Gut friendly
No bloating or gas
Minimally processed
Suitable for the whole family
Customer Reviews
98%would recommend these products
Customers Talked About
- Taste
- Texture
- Ingredients
- Versatility
- Digestion
270 reviews
- Rated 5 out of 5 stars3 minutes agoLove it
I’ve really enjoyed this protein powder. The dark chocolate tastes great without being over the top, and the texture is lovely. I usually mix it with things like frozen banana, blueberries, milk, yoghurt and raw egg. With a bit more fruit, yoghurt and egg it becomes a filling meal shake. Tastes great and is very easy to mix things up so it doesn’t get boring.
Jim D.Verified BuyerReviewingGrass-fed Whey Protein Powder - Smooth Chocolate - Rated 5 out of 5 stars2 days agoMilk frother great for mixing collagen in to my coffee
Milk frother great for mixing collagen in to my coffee
Jay S.Verified BuyerReviewingRechargeable Mini Electric Stirrer and Frother - Rated 5 out of 5 stars4 days agoWhey Protein
Not overly sweet, smooth clean taste. No junk. Typical Chief fare.
Thank you Chief.
Hilary M.Verified BuyerReviewingGrass-fed Whey Protein Powder - Smooth Chocolate - Rated 5 out of 5 stars5 days agoDelicious!
Absolutely perfect for morning smoothies for us. Keeping kids full & so tasty - will get this regularly.
Tracey G.Verified BuyerReviewingGrass-fed Whey Protein Powder - Creamy Vanilla - Rated 5 out of 5 stars5 days agoBest frother
Kids initially got a frother from elsewhere that broke very quickly. This was a gift from Chief with our first order. It’s brilliant. Frother comes off so no dropping the whole thing in water any more.
Tracey G.Verified BuyerReviewingRechargeable Mini Electric Stirrer and Frother - Rated 5 out of 5 stars5 days ago5 Stars
great mini whisk
ColleenReviewingRechargeable Mini Electric Stirrer and Frother - Rated 5 out of 5 stars5 days agoMuscle Recovery Magic
The unflavoured Whey allows me to create my own flavour by adding cacao, banana or as I feel
The whey helps my muscles recover and maintain after a a heavy session at the gym which is super important as a post menopause woman - strong muscles, strong bones!
Artemis B.Verified BuyerReviewingGrass-fed Whey Protein Powder - Unflavoured - Rated 5 out of 5 stars6 days ago5 Stars
Love this stuff. Tastes great and mixes well. Especially with yoghurt. Doing more protein is helping stay away from junk.
MargaretReviewingGrass-fed Whey Protein Powder - Creamy Vanilla - Rated 5 out of 5 stars6 days agoGreat quality!
Love this protein powder! Has a nice taste and you can tell it’s amazing quality product. I won’t go back to any other brand (and I tried heaps of them on the market!)
Estera W.Verified BuyerReviewingGrass-fed Whey Protein Powder - Smooth Chocolate - Rated 5 out of 5 stars6 days agoWhey protein
Love the product
Great service
janine n.Verified BuyerReviewingGrass-fed Whey Protein Powder - Creamy Vanilla - Rated 5 out of 5 stars1 week agoLove this
So handy to have and my kids love using this too!
Josephine R.Verified BuyerReviewingRechargeable Mini Electric Stirrer and Frother - Rated 5 out of 5 stars1 week agoVanilla Whey Protein Powder 🤩
I love this product as I know it is grass fed and has no nasties in it !! I have it every morning with my oats and it has the real nice vanilla flavour.
Megan M.Verified BuyerReviewingGrass-fed Whey Protein Powder - Creamy Vanilla
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