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No ultra processed anything

We care deeply about what we put in, and what you get out of it. 

Made for people who give a damn

Real food, clean ingredients, nothing you don’t need.

Chief
Other Brands

Real food, clean ingredients

Low sugar + no sugar alcohols

Gut friendly

No bloating or gas

Minimally processed

Suitable for the whole family

Customer Reviews

4.8
Rated 4.8 out of 5 stars
Based on 1,022 reviews
96%would recommend these products
Customers Talked About
1,022 reviews
  • Rated 5 out of 5 stars
    4 minutes ago
    Outstanding!

    Taste is great and easy to digest.

    Deepinder S.
    Verified Buyer
    Reviewing
    Grass-fed Whey Protein Powder - Smooth Chocolate
  • Rated 5 out of 5 stars
    Yesterday
    Surprising New Favourite

    My first bite of a Chief Collagen bar was met with a moment of readjustment of my palette. I had become accustomed to bars that had a solid crunch to it but were filled with far too much sugar. The texture of the Collagen bar is different to anything else on the market but I really enjoy it. I jump in between these bars and the Chief brisket bars when I crave a more savoury taste. Normally I'm a sucker for a chocolate flavour but the Cashew Shortbread is a new favourite for me. It's refreshing to have Chief come onto the market that actually has awesome ingredients and supports my workout routine between climbing and pilates.

    Krystle W.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Cashew Shortbread
  • Rated 5 out of 5 stars
    4 days ago
    Love this product!!

    This product makes getting enough protein much easier!! Easy to blend into Greek yoghurt, milk and even ok with water. I appreciate that it’s an Australian product made without any fillers or harmful ingredients.

    Vanessa W.
    Verified Buyer
    Reviewing
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    4 days ago
    5 Stars

    haven't used mixer yet but we have enjoyed all other products so far

    Kontessa
    Reviewing
    Chief Stainless Steel Protein Shaker 500ml
  • Rated 5 out of 5 stars
    4 days ago
    5 Stars

    really enjoying products. bars and collagen protein

    Kontessa
    Reviewing
    The High Protein Bundle
  • Rated 3 out of 5 stars
    1 week ago
    3 Stars

    Not bad….. texture is a bit weird…. Flavour is ok…. Probably wouldn’t buy again

    Damian
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    Review

    Very nice to get real!! Some were too spicy for me- would be good to have an option to choose spiciness!?!Great hiking diet option!!

    Sue W.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    Very yummy

    I’ve had the chocolate collagen before, but not the whey. And it is DELICIOUS!!! I love it. I add two raw eggs and a shot

    Of coffee to my shake at lunch time every day, a dash of Himalayan salt, and its frothy and chocolatey, just like expensive chocolate ice cream ☺️

    Amanda E.
    Verified Buyer
    Reviewing
    Grass-fed Whey Protein Powder - Smooth Chocolate
  • Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Love the clean ingredients and no extra additives like other brands do! Thank you.

    Gabriel
    Reviewing
    Grass-fed Whey Protein Powder - Unflavoured
  • Rated 4 out of 5 stars
    1 week ago
    Protein bar

    Very tasty. Great snack. Will buy more

    James A.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Cashew Shortbread
  • Rated 5 out of 5 stars
    1 week ago
    Organic Beef bars

    These bars are perfect for a protein energy boost. I’m on my feet all day with horses and around the lifestyle block, so I grab a bar for a snack. I have a couple of long runs and hikes that take a lot of energy so these bars are perfect for an healthy energy boost.

    Deborah W.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    Pleasantly surprised

    I wasn’t sure about this one in my sample pack. However it was actually quite nice. Yes you can definitely taste the lemon and as with most of the bars, I do love the nutty bits. I gave my hubby a bite and he liked as well. It probably won’t be the bar I would continue to get as I definitely have my favorites that I would choose over this one.

    Silvana R.
    Verified Reviewer
    Reviewing
    Collagen Protein Bar - Lemon Tart

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