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Why we love Whey Protein
Whey contains all nine essential amino acids, making it a complete protein that’s easy for your body to digest and absorb.
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Rated 4.9 out of 5 stars
72 Reviews
Grass-fed Whey Protein Powder - Creamy Vanilla
900g (30 serves)
From $2.70 /serve
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Boost your daily protein intake to support muscle growth, weight management, stabilise blood sugar levels, and immune function.
- A premium whey protein concentrate (WPC) sourced from Australian grass-fed dairy cows.
- Higher nutrient density, more bioactive compounds and less processed than whey protein isolate (WPI)
- Naturally occurring BCAAs to support energy and recovery.
- Minimally processed to preserve nutrients and retain a creamy, natural taste.
- Lab tested to be free from hormones, antibiotics, and unwanted additives.
- No sweeteners, fillers, or sugar alcohols.
- Mixes smoothly with water or milk, and perfect in smoothies, oats, or healthy baking.
- A great way to increase your daily protein intake.
Whey protein is a natural protein found in milk, filtered and dried into a powder that’s rich in essential amino acids, especially leucine, which plays a key role in muscle repair, energy, and overall health. Unlike most plant proteins, whey contains all nine essential amino acids, making it a complete protein that’s easy for your body to digest and absorb.
However, not all whey is created equal. Many whey proteins on the market come from grain-fed dairy herds overseas and can contain unwanted additives, fillers, or poor-quality processing methods. Our whey comes from 100% grass-fed Australian dairy, minimally processed to retain its natural nutrition and creamy taste. Clean, simple, and quality you can trust.
Our highly bioavailable, grass-fed whey protein concentrate provides a complete source of essential amino acids to support energy, appetite control, muscle health, and overall wellbeing.
Studies show Whey Protein:
- Helps build and maintain lean muscle
- Supports faster recovery after exercise
- Keeps you fuller for longer and helps manage cravings
- Supports steady energy and focus throughout the day
- Promotes healthy metabolism and weight management
- Provides immune-supporting compounds naturally found in whey
- Is easy to digest and highly bioavailable
For best results, consume 1 serve (30g) per day. To reduce plastic we don’t use a scoop so simply mix 4 heaped tablespoons.
Shake it: Mix 1 serve (30g) with 250–300ml of cold water or milk of your choice. Shake well and enjoy post-workout or as a high-protein snack.
Blend it: Add to smoothies with banana, berries, nut butter, or oats for a more filling option.
Bake it: Use in pancakes, muffins, or protein balls to boost the protein content of your favourite recipes.
Mix it: Stir into yogurt, porridge, or overnight oats for an easy protein boost.
Drink it: Add to your coffee for a creamy protein boost! Here’s how to do it right:
- Let your coffee cool slightly (around 60–65°C) before adding whey. If it’s too hot, the protein can clump or curdle.
- Mix your whey protein with a small amount of room temperature liquid first (e.g. a bit of milk or water) to make a smooth paste, then stir into your coffee.
- Use a Chief frother to give it a delicious creamy foam!
Please note: This guidance is based upon a 15ml tablespoon which is the international standard. Most tablespoons in your kitchen drawer will be 10ml to 15ml. In Australia, a standard measuring spoon for tablespoon is 20ml, so please use 2 flat tablespoons if you’re using a 20ml spoon. Note that 15ml is not 15g of powder and 20ml is not 20g of powder, weight depends on the density of what’s being measured. For more information see our FAQ.
More questions?
Read our FAQ or chat with us
Build your feel-good lineup
From clean supplements, to protein bars and junk free meat snacks.
Grass-fed Collagen Protein Powder - Dark Chocolate
30 serves
From $34.95Rated 4.9 out of 5 stars
929 Reviews
Gluten & dairy free
Suitable for the whole family
Clean ingredients
Supports lean muscle growth
Rich in essential amino acids, especially leucine, which stimulates muscle protein synthesis.
Aids Recovery
Helps repair muscle tissue and reduce soreness after exercise.
Keeps you full for longer
Promotes satiety, reducing snacking and supporting weight management.
Boosts energy and focus
Provides a steady release of amino acids that support metabolic and cognitive function.
Supports immune health
Contains natural immunoglobulins and lactoferrin that help strengthen immunity.
Gentle on digestion
Minimally processed and easier to tolerate than many other protein sources.
Avoid the hidden nasties in your protein powder
You might be surprised by what’s really inside some of the “top-selling” protein powders. Look closely and you'll find a cocktail of ultra-processed junk your body doesn’t need and they're all things we leave out:
Like sucralose and acesulfame potassium which are linked to gut disruption and long-term health concerns.
Like soy lecithin are ultra-processed and often completely unnecessary.
Including tartrazine and Allura Red, banned or restricted in parts of the world.
Like maltodextrin used to mask cheap ingredients, as a bulking agent to save cost and extend shelf life. But, it spikes blood sugar faster than table sugar and may also disrupt gut bacteria.
Independent lab results
Tested for Heavy Metals & Glyphosate
We test our flavours for common contaminants, including heavy metals and glyphosate residue, to verify they meet Chief specification limits and relevant regulatory limits.
Heavy metals screen
Checks for unwanted metals such as lead, arsenic, cadmium and mercury, which we want to keep as low as possible.
Glyphosate screen
Checks for glyphosate residue, a widely used herbicide, as part of our product quality and purity testing.
| What we tested | Regulatory limit | Chief specification limit | Chocolate result | Unflavoured result | Vanilla result |
|---|---|---|---|---|---|
| Heavy Metals Screen | |||||
| Lead An unwanted heavy metal we test for as part of our contaminant screen. | ≤ 0.1 mg/kg for meat Not set for milk |
≤ 0.1 mg/kg | 0.02 mg/kg Complies |
0.01 mg/kg Complies |
<0.01 mg/kg (LOQ) Complies |
| Arsenic A naturally occurring contaminant that can be present in soil and water. | ≤ 1.0 mg/kg for cereals Not set for milk |
≤ 0.06 mg/kg | 0.010 mg/kg Complies |
<0.010 mg/kg (LOQ) Complies |
<0.010 mg/kg (LOQ) Complies |
| Cadmium An unwanted heavy metal we screen for to confirm it remains within Chief specification limits. | ≤ 0.5 mg/kg for cocoa products ≤ 0.05 mg/kg for meat |
≤ 0.05 mg/kg | 0.04 mg/kg Complies |
<0.01 mg/kg (LOQ) Complies |
<0.01 mg/kg (LOQ) Complies |
| Mercury An unwanted heavy metal we test for to confirm it is very low. | ≤ 0.1 mg/kg for salt Not set for milk |
≤ 0.01 mg/kg | <0.01 mg/kg (LOQ) Complies |
<0.01 mg/kg (LOQ) Complies |
<0.01 mg/kg (LOQ) Complies |
| Chromium A metal included in this screening panel to confirm it remains within Chief specification limits. | Not set | ≤ 5 mg/kg | 0.17 mg/kg Complies |
0.078 mg/kg Complies |
0.045 mg/kg Complies |
| Glyphosate Screen | |||||
| Glyphosate A widely used herbicide we screen for as part of our quality testing. | 0.1 mg/kg | Not detected | — | <0.010 mg/kg (LOQ) Complies |
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Because we use real food ingredients, trace amounts of naturally occurring metals can sometimes be present from soil and water. That’s why we test — to make sure levels are low, monitored and within strict safety limits. All heavy metals tested and glyphosate residue comply with regulatory standards. LOQ means Limit of Quantification, which is the lowest level the lab can reliably measure. Original lab report available upon request.
Made for Pack Flippers
If you ever flip the pack to check the back, you care about what you put into your body, and we do too.
Chief Whey
Protein
Other Protein
Powders
Real food, clean ingredients
No added sugar + no sugar alcohols
From Australian grass-fed, grain-free, dairy cows
Lab tested to avoid heavy metals and pesticides
Suitable for the whole family
5 star health rated
Customer Reviews
Frequently Asked Questions
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Whey protein concentrate is a natural protein powder made by filtering liquid whey to remove some of the water, lactose, and fat, leaving behind a protein-rich powder. It contains about 70–80% protein, along with beneficial fats, lactose, and bioactive compounds that support muscle growth, recovery, energy, and overall health.
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The whey protein itself is tasteless and won't affect the taste of your coffee, smoothies, baking, cooking and more. You can't taste the whey in our flavoured versions.
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WPC undergoes less processing than WPI, retaining more of the naturally occurring nutrients and bioactive compounds found in whey.
We chose WPC because it retains more bioactive compounds, such as immunoglobulins, lactoferrin, and growth factors, due to its less intensive processing.
WPC also contains a higher concentration of vitamins and minerals naturally present in whey, which may contribute to overall nutritional balance.
While both WPC and WPI support muscle growth, recovery, and overall protein synthesis similarly due to their complete amino acid profiles, WPC’s retention of bioactive compounds gives it an edge over WPI.
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We use 100% Australian grass-fed whey concentrate.
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Absolutely - that's when many women need more nutrition the most. Still, check with your healthcare provider first since they know your specific situation.
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While there's nothing really wrong with giving kids whey protein, it is a bit harder for some kids to digest and it's not required for most kids as they’re probably already getting what they can get from whey from dairy, etc.
For kids we generally recommend our Collagen Protein which is easier for kids to digest. Again, it's not required, but it is an easy way to sneak in more protein, especially at breakfast to help with focus and mood and/or to make foods more appealing to fussy eaters (e.g. add the choc flavour to oats or yoghurt for a chocolate version). The flavoured versions are an easy swap for sugary options like Milo (e.g. healthy choc milk or hot choc).
Still have questions?
Click the chat icon on the bottom right of the screen, or visit our support area.