Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

4.8
Rated 4.8 out of 5 stars
Based on 626 reviews
Total 5 star reviews: 549 Total 4 star reviews: 50 Total 3 star reviews: 16 Total 2 star reviews: 6 Total 1 star reviews: 5
96%would recommend these products
Customers Talked About
626 reviews
  • Rated 5 out of 5 stars
    2 hours ago
    5 Stars

    Happy with product

    Angelique
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    Yesterday
    5 Stars

    Really love the taste and texture of all the protein bars, my favourite one so far is the Choc mint flavour, keeps me full for a while and the Collagen is great for the skin and has many benefits, would definitely recommend and I look forward to trying more Chief products 👍 👌 😀 😎

    Lisa
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    2 days ago
    5 Stars

    Never disappoints, good clean protein, no digestive issues and taste great

    Peter
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    2 days ago
    Excellent product

    Excellent product, delicious and filling

    Jes B.
    Verified Buyer
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    4 days ago
    Chocolate protein powder

    What a great product! Great for smoothies and protein balls!

    Maryana b.
    Verified Buyer
    Grass-fed Whey Protein Powder - Smooth Chocolate
  • Rated 5 out of 5 stars
    4 days ago
    Unboxing

    Gabscookbook on Tik Tok unboxing

    Gabby N.
    Verified Buyer
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    6 days ago
    Love it!

    Lovely product! Tastes nice, kids would drink without knowing it's healthy. I blitz with banana, milk and chia seeds daily

    Tammy P.
    Verified Buyer
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    1 week ago
    Best easy healthy snack

    Now I am in my 60’s I am acutely aware of how important it is to maintain my muscle mass and strength to combat the rigors of old age. Muscle mass is the key to strength and stability as we age. Protein bars are a great top up snack rather than a carb/ sugar loaded treat. I reach for these every day and am never disappointed. I tried a mixed box this time and have a few new favourites now. The lemon curd is particularly tasty. Everyone should try them! I passed the peanut butter ones on to a family member as I have an allergy but Chief replaced them with 3 more! Nice work team 😊

    Ruth M.
    Verified Buyer
    Collagen Protein Bars - Mixed Box
  • Rated 4 out of 5 stars
    1 week ago
    Soo many flavour

    The flavours are very over powering for my taste, but still nice. A plain salt and pepper or something would be great 😃

    Daniel R.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 1 out of 5 stars
    1 week ago
    Not for me

    I bought these thinking they would be great for my weight loss journey but the texture and fatty taste I can’t handle.

    tracey m.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 3 out of 5 stars
    2 weeks ago
    Not great

    Had been waiting for my last protein powder to run out so I could buy this one. Disappointed in the product. Been finding no matter what it is mixed into it gets clumpy and the flavour isn’t great

    CN Profile picture for Chief Nutrition
    Chief Nutrition
    1 week ago

    Hi Aimee, sorry to hear that and thanks for lettings u know! A few questions/suggestions:

    1. Have you tried with a shaker or our electric frother? I find it mixes super well with either of those options
    2. Are you using with hot water? If so, our collagen protein is a better option as it'll handle hotter temperatures. You can still use the whey but try it at around 60 or 70 degrees

    Many thanks!

    Aimee
    Verified Reviewer
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Great product

    MS
    Grass-fed Whey Protein Powder - Creamy Vanilla

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