Made for people who give a damn
Real food, clean ingredients, nothing you don’t need.
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Rated 4.8 out of 5 stars
758 Reviews
The Weight Loss Bundle
$210.00 AUD$271.80 AUD
"" - Serena (verified buyer)
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Whether you're trying to lose or maintain weight, this is the bundle for you. A high quality protein supplement, plus high protein snacks that will fill you up and stop you craving junk.
- Whey Protein Powder (30 serves) to support muscle growth and stabilise blood sugars
- Choc Collagen Protein Bars (12 bars) as a healthy treat to crush sugar cravings
- Organic Beef Brisket Bars (12 bars) as a savoury, high protein snack or meal on the move to avoid reaching for junk
- Free Stainless Steel 800ml Water Bottle ($49.95 value) to stay hydrated wherever you go (thirst signals are often confused with hunger signals)
- Free "Lose Weight And Keep It Off For Good" eBook
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Why we started Chief
Trusted by the pros
Our products are some of the only packaged foods actually eaten and recommended by nutritionists, dietitians and health professionals.
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"Chief is solving a real problem: people need convenient protein and snacks without the usual ultra-processed junk. I have complete confidence in the nutrition behind it. That's why I choose and recommend Chief."
Dr Joshua Chou
World leader in Regenerative Medicine
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
Jessica Turton
Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
Dr Naras Lapsys
Dietitian
No ultra processed anything
We care deeply about what we put in, and what you get out of it.
We only make products we want to eat and feed to our own kids. So, we avoid ultra processed everything.
We prioritise protein and minimise carbs and sugar.
Healthy food doesn't have to taste like 'health food'.
Chief
Other Brands
Real food, clean ingredients
Low sugar + no sugar alcohols
Gut friendly
No bloating or gas
Minimally processed
Suitable for the whole family
Customer Reviews
96%would recommend these products
Customers Talked About
- Taste
- Texture
- Nutrition
- Convenience
- Satisfaction
758 reviews
- Rated 5 out of 5 stars4 minutes agoOutstanding!
Taste is great and easy to digest.
Deepinder S.Verified BuyerReviewingGrass-fed Whey Protein Powder - Smooth Chocolate - Rated 5 out of 5 stars31 minutes agoCollagen Protein Bars
All flavours are great
Catherine M.Verified BuyerReviewingCollagen Protein Bars - Mixed Box - Rated 5 out of 5 stars4 days agoThe best!
This brand was recommended to me by my IBCLC and I couldn’t be happier with the product or service! I have also just ordered the protein powder to try in my morning smoothies.
Alanna B.Verified BuyerReviewingCollagen Protein Bars - Mixed Box - Rated 5 out of 5 stars4 days agoLove this product!!
This product makes getting enough protein much easier!! Easy to blend into Greek yoghurt, milk and even ok with water. I appreciate that it’s an Australian product made without any fillers or harmful ingredients.
Vanessa W.Verified BuyerReviewingGrass-fed Whey Protein Powder - Creamy Vanilla - Rated 5 out of 5 stars4 days agoCollagen bars
All flavours are super tasty feels like your having a little naught treat but full of goodness
Karlie F.Verified BuyerReviewingCollagen Protein Bars - Mixed Box - Rated 5 out of 5 stars6 days agoDelicious!
Love these healthy snacks, get them monthly and they always help those afternoon cravings!
Bianca R.Verified BuyerReviewingCollagen Protein Bars - Mixed Box - Rated 3 out of 5 stars1 week ago3 Stars
Not bad….. texture is a bit weird…. Flavour is ok…. Probably wouldn’t buy again
DamianReviewingOrganic Beef Bars - Mixed Box - Rated 5 out of 5 stars1 week agoReview
Very nice to get real!! Some were too spicy for me- would be good to have an option to choose spiciness!?!Great hiking diet option!!
Sue W.Verified BuyerReviewingOrganic Beef Bars - Mixed Box - Rated 5 out of 5 stars1 week agoVery yummy
I’ve had the chocolate collagen before, but not the whey. And it is DELICIOUS!!! I love it. I add two raw eggs and a shot
Of coffee to my shake at lunch time every day, a dash of Himalayan salt, and its frothy and chocolatey, just like expensive chocolate ice cream ☺️
Amanda E.Verified BuyerReviewingGrass-fed Whey Protein Powder - Smooth Chocolate - Rated 5 out of 5 stars1 week ago5 Stars
Love the clean ingredients and no extra additives like other brands do! Thank you.
GabrielReviewingGrass-fed Whey Protein Powder - Unflavoured - Rated 5 out of 5 stars1 week agoOrganic Beef bars
These bars are perfect for a protein energy boost. I’m on my feet all day with horses and around the lifestyle block, so I grab a bar for a snack. I have a couple of long runs and hikes that take a lot of energy so these bars are perfect for an healthy energy boost.
Deborah W.Verified BuyerReviewingOrganic Beef Bars - Mixed Box - Rated 5 out of 5 stars1 week agoLove. !
This one is a staple in our home. Amazing flavour and the first protein we have tried that doesn’t upset my tummy.
Bronte B.Verified BuyerReviewingGrass-fed Whey Protein Powder - Smooth Chocolate
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