Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

4.8
Rated 4.8 out of 5 stars
Based on 706 reviews
96%would recommend these products
Customers Talked About
706 reviews
  • Rated 5 out of 5 stars
    3 minutes ago
    Amazing

    Amazing product

    Ana M.
    Verified Buyer
    Reviewing
    Grass-fed Whey Protein Powder - Smooth Chocolate
  • Rated 5 out of 5 stars
    2 hours ago
    5 Stars

    This Graford Way protein powder and vanilla is beautiful smooth tasting great flavour

    Tanya
    Reviewing
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    Yesterday
    Whey

    Best I've tried. Easy on its own or in a smoothie. Deeelicious

    Andrea E.
    Verified Buyer
    Reviewing
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    3 days ago
    Extremely versatile!

    Extremely versatile protein powder, I use in smoothies, baking and overnight oats.

    Shannon C.
    Verified Buyer
    Reviewing
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    3 days ago
    Love this!

    Delicious and actually contains good ingredients, easy on the gut too! The vanilla is great, I’ll be trying the chocolate next

    Christie M.
    Verified Buyer
    Reviewing
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    3 days ago
    5 Stars

    They are yummy

    RUBY
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    4 days ago
    5 Stars

    Great product.

    MS
    Reviewing
    Grass-fed Whey Protein Powder - Smooth Chocolate
  • Rated 5 out of 5 stars
    6 days ago
    5 Stars

    We are not totally sold on thr salted caramel but LOVE the other flavours

    Miss
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    5 Stars

    I have just switched from the collagen to the whey protein and I’m thoroughly enjoying it. Ive mainly been adding it to smoothies and yoghurt. I feel fuller for longer and crave less sugar by the afternoon.

    Jessica
    Reviewing
    Grass-fed Whey Protein Powder - Unflavoured
  • Rated 1 out of 5 stars
    1 week ago
    1 Star

    Awful texture. Like chewing wet tissues

    Jodie
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    Great

    I’m coeliac and find travelling overseas a bit tricky, really nice taste, convenient and didn’t break up after weeks stuffed in my bag

    Penny F.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    Can’t fault

    - Nice Vanilla flavour

    - Worth the $$ if you want a high quality Grass-fed Protein.

    Phil J.
    Verified Buyer
    Reviewing
    Grass-fed Whey Protein Powder - Creamy Vanilla

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