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Made for Pack Flippers
If you ever flip the pack to check the back, you care about what you put into your body, and we do too.
Rated 4.6 out of 5 stars
786 Reviews
Organic Beef Bars - Mixed Box
12 bars
From $4.52 per bar
"" - Kiren C. (verified buyer)
High protein
Low carb
Gluten free
No nasty preservatives
No seed oils
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A clean, satisfying savoury meat snack on the go that'll keep you powering all day.
Enjoy all our flavours including Traditional (salt and vinegar), Cayenne Chilli (just the right amount of bite), Smokey BBQ (sweet, tangy, and a hint of spice), and Mexican (a Chipotle & Lime Mexican flavour fiesta).
- High in Protein, vitamins and minerals: Packed with protein and nutrient-dense ingredients to fuel your day. Over 80g of organic beef in every 40g bar! We just remove the water weight.
- Clean Ingredients: Made with no preservatives or artificial additives for a guilt-free snack.
- Craving Crusher: Curb cravings and ditch the junk food for good!
Make the healthy choice today and enjoy a delicious, savoury snack that keeps you on track!
Being organic and grass-fed means our beef is free from things you might be trying to avoid like added hormones, pesticides and herbicides like glyphosate, mRNA and Bovaer feed.
- Keep in your bag or glove compartment (heat won't affect it) to smash your hunger fast
- Keep it in your pantry to use as a prep free way to add protein to meals and salads
- Will last up to 12 months without refrigeration. Keep in the fridge or freezer for longer storage. Use within 3 days of opening.
- Great post workout for a serve of high quality protein
- Kids love them too!
More questions?
Read our FAQ or chat with us
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About Chief Beef Bars
Like jerky in a bar, but better
Unlike most jerky, we naturally preserve our beef bars just as our ancestors did - without nasty preservatives which destroy gut health. A lot of jerky is also surprisingly high in sugar, but not these bars, and they're slow dried which makes them much more tender than jerky. Better is an understatement.
High protein
Packed full of nature's original protein, with as much protein as 3 eggs per bar, to fill you up fast.
Grass-fed and Finished
We source our beef from family owned organic farms where cattle forage freely their whole lives.
Low sugar
Naturally low sugar, with some natural sugars from a small amount of dried fruit (added for taste and vitamins).
Steak in a bar
80g of beef goes into each bar, we just remove the water leaving all the protein, minerals and essential vitamins.
Easy to Eat and Digest
A one handed snack, perfect for driving. They're slow dried which makes them tender, easy to chew, and easy to digest.
No Antibiotics or Hormones
Free from antibiotics and growth hormones found in the majority of beef.
Chief Beef
Jerky
Organic, grass-fed, grain free beefNo added hormones or chemicals
Certified humaneHigh animal welfare standards
No nasty preservativesNo added nitrates or nitrites
Low or no sugarAnd no Maltodextrin
Allergen freeNo MSG or soy
Tender and easy to chewNot tough as an old boot
Avoid the hidden nasties in your meat snacks
You might be surprised by what’s really inside some of the “top-selling” meat snacks. Look closely and you'll find a cocktail of ultra-processed junk your body doesn’t need - and they're all things we leave out:
Sugar and syrups are often added to "sweeten the taste" – but it turns a protein-rich snack into a blood-sugar-spiking treat.
Linked to potential cancer risks, especially when used in processed meats. Banned in some countries.
Preservatives that extend shelf life but may disrupt gut health and contribute to inflammation. And not always disclosed on the label.
Used to boost flavour unnaturally. It's a processed additive that can cause headaches and other sensitivities in some people.
A flavour enhancer that's highly processed and can be a hidden source of MSG.
Sometimes used as a cheap protein filler – it’s ultra-processed, hard to digest, and often genetically modified.
Like canola or soybean oil used in marinades. These are industrial seed oils that are inflammatory and prone to oxidation.
That's why we're
Trusted by the experts
Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
Penny Benjamin, Nutritionist
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief delivers on all accounts."
Customer Reviews
Total 5 star reviews: 627 Total 4 star reviews: 68 Total 3 star reviews: 49 Total 2 star reviews: 12 Total 1 star reviews: 30
88%would recommend these products
Customers Talked About
- Taste
- Texture
- Convenience
- Nutrition
- Variety
786 reviews
- Rated 5 out of 5 stars16 hours ago5 Stars
Tasty
Mr - Rated 4 out of 5 stars1 week agoSoo many flavour
The flavours are very over powering for my taste, but still nice. A plain salt and pepper or something would be great 😃
Daniel R.Verified Buyer - Rated 1 out of 5 stars1 week agoNot for me
I bought these thinking they would be great for my weight loss journey but the texture and fatty taste I can’t handle.
tracey m.Verified Buyer - Rated 5 out of 5 stars1 week agoAmazing!!
These are so great! They’re a great protein to fat macro ratio and fast very good. If you can get over eating meat in a bar (which I did) they’re great for on the go!
Shannon B.Verified Buyer - Rated 1 out of 5 stars2 weeks agoOrganic beef bar
Just purchased, tried one and I couldn't stomach the taste, hope my partner will eat them. I love the biltong though.
Megan B.Verified Buyer - Rated 5 out of 5 stars2 weeks agoThese are elite
These are elite
Nick F.Verified Buyer - Rated 5 out of 5 stars4 weeks ago5 Stars
Bought 4 packets to take back with us to Dubai as we don’t live in Aus anymore. There is nothing like these bars, so clean and so good.
Janelle - Rated 5 out of 5 stars4 weeks agoFound my new meal replacement
Absolutely love the texture and flavour of these bars. When I'm on the go they have been my new 'go to' for a quick meal.
Sandra F.Verified Buyer - Rated 5 out of 5 stars1 month agoNutritious and delicious
A nutritious, fulfilling and enjoyable bars with clean ingredients. Great to have on the go especially for a coeliac where safe food can sometimes be challenging to find. Also proved to be the most satiating quick snack during the newborn trenches.
Celia T. - Rated 5 out of 5 stars1 month agoAcquired Taste
Love these bars but it did take a couple of tries to get used to the taste.
Melanie N.Verified Buyer - Rated 5 out of 5 stars1 month agoTasty and filling
Such a good snack for my super active kids. My boys love having one of these in their lunchboxes. With all the sport they do, getting enough protein in is a challenge. I much prefer some quality meet over a sugary muesli bar :)
Cecilie M.Verified Buyer - Rated 5 out of 5 stars1 month agoOrganic Beef Bars
These bars have been great for a quick protein intake and all my kids love them especially my 3 year old.
Samantha H.Verified Buyer
Frequently Asked Questions
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Everyone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).
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They're similar but jerky is usually cooked (~70°C) or smoked for several hours, whereas biltong is soaked in a salt-and-vinegar brine before being hung to slowly air-dry over a number of days. Drying is better for the nutrient profile of the beef because more heat sensitive vitamins, like Vitamin B12, are retained. Traditionally, biltong is made with a simple combination of salt, vinegar, and spices. Jerky, on the other hand, does not contain vinegar and is more likely to contain secondary ingredients like sugar, soy sauce, and Worcestershire sauce.
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All our meat is organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised Aussie beef. Sourced directly from family owned farms following regenerative practices. Free from Bovaer and other feed additives as the cattle graze pasture their whole lives.
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Our beef range is designed for those looking for a high quality protein source on the move, but they're also a brilliant post workout recovery snack and great for those who just want a guilt free, savoury snack. Suitable for the whole family.
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Absolutely - that's when many women need more nutrition the most. Still, check with your healthcare provider first since they know your specific situation.
Some may warn you off dried meat during pregnancy because it's "not cooked" but there is nothing in our products that you would need to worry about while breastfeeding. They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).
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Yes! Our kids love the non chilli options which are perfect for kids and a great way to get some high quality protein into their diet. We have many customers tell us it's the only solid food they can get their kids to eat!
Still have questions?
Click the chat icon on the bottom right of the screen, or visit our support area.