Made for Pack Flippers
If you ever flip the pack to check the back, you care about what you put into your body, and we do too.
Organic Beef Bars - Traditional
$66.95
12 bars
$5.58 per bar
Rated 4.6 out of 5 stars
287 Reviews
Michele S.
Best for
High protein, savoury snack that can serve as a meal on the move. Clean ingredients, no preservatives, stops you eating junk.
Choose quantity
Loading...
90-Day Guarantee
A clean, satisfying savoury meat snack on the go that'll keep you powering all day.
A delicious salt and vinegar flavour with a touch of paprika.
- High in Protein, vitamins and minerals: Packed with protein and nutrient-dense ingredients to fuel your day. Over 80g of organic beef in every 40g bar! We just remove the water weight.
- Clean Ingredients: Made with no preservatives or artificial additives for a guilt-free snack.
- Craving Crusher: Curb cravings and ditch the junk food for good!
Make the healthy choice today and enjoy a delicious, savoury snack that keeps you on track!
Being organic and grass-fed means our beef is free from things you might be trying to avoid like added hormones, pesticides and herbicides like glyphosate, mRNA and Bovaer feed.
- Keep in your bag or glove compartment (heat won't affect it) to smash your hunger fast
- Keep it in your pantry to use as a prep free way to add protein to meals and salads
- Will last up to 12 months without refrigeration. Keep in the fridge or freezer for longer storage. Use within 3 days of opening.
- Great post workout for a serve of high quality protein
- Kids love them too!
Gluten, soy & nut free
Suitable for the whole family
Clean ingredients
Crush cravings
About Chief Beef Bars
Like jerky in a bar, but better
Unlike most jerky, we naturally preserve our beef bars just as our ancestors did - without nasty preservatives which destroy gut health. A lot of jerky is also surprisingly high in sugar, but not these bars, and they're slow dried which makes them much more tender than jerky. Better is an understatement.
High protein
Packed full of nature's original protein, with as much protein as 3 eggs per bar, to fill you up fast.
Grass-fed and Finished
We source our beef from family owned organic farms where cattle forage freely their whole lives.
Low sugar
Naturally low sugar, with some natural sugars from a small amount of dried fruit (added for taste and vitamins).
Steak in a bar
80g of beef goes into each bar, we just remove the water leaving all the protein, minerals and essential vitamins.
Easy to Eat and Digest
A one handed snack, perfect for driving. They're slow dried which makes them tender, easy to chew, and easy to digest.
No Antibiotics or Hormones
Free from antibiotics and growth hormones found in the majority of beef.
Avoid the hidden nasties in your meat snacks
You might be surprised by what’s really inside some of the “top-selling” meat snacks. Look closely and you'll find a cocktail of ultra-processed junk your body doesn’t need - and they're all things we leave out:
Sugar and syrups are often added to "sweeten the taste" – but it turns a protein-rich snack into a blood-sugar-spiking treat.
Linked to potential cancer risks, especially when used in processed meats. Banned in some countries.
Preservatives that extend shelf life but may disrupt gut health and contribute to inflammation. And not always disclosed on the label.
Used to boost flavour unnaturally. It's a processed additive that can cause headaches and other sensitivities in some people.
A flavour enhancer that's highly processed and can be a hidden source of MSG.
Sometimes used as a cheap protein filler – it’s ultra-processed, hard to digest, and often genetically modified.
Like canola or soybean oil used in marinades. These are industrial seed oils that are inflammatory and prone to oxidation.
That's why we're
Trusted by the experts
Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
Penny Benjamin, Nutritionist
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief delivers on all accounts."
Customer Reviews
Total 5 star reviews: 236 Total 4 star reviews: 19 Total 3 star reviews: 18 Total 2 star reviews: 2 Total 1 star reviews: 12
89%would recommend these products
Customers Talked About
- Taste
- Nutrition
- Convenience
- Texture
- Quality
287 reviews
- Rated 5 out of 5 stars4 minutes ago5 Stars
Excellent healthy protein snack.
Aaron - Rated 5 out of 5 stars1 hour agoOrganic protein bars
The great taste and texture of these bars hard to surpass. They're delicious. For a small portion of shredded beef they are surprisingly filling.
Vernon H.Verified Buyer - Rated 1 out of 5 stars3 hours ago1 Star
I honestly didn’t like their brisket bars. They were far too salty. I won’t be buying from them again
Gregg - Rated 5 out of 5 starsYesterday5 Stars
Always the best, will forever buy these.
Janelle - Rated 5 out of 5 stars1 week agoQuick lunch
We use this while travelling so we can reduce travel time. Also, I have used on flight to have a healthier snack.
Mercia G.Verified Buyer - Rated 5 out of 5 stars1 month agoBrisket bars
These are great for supplemental food to have with me all day. I expected them to be more neutral beef flavour as they are titled Traditional. They do definitely have a brisket sauce taste. I’d ideally have something like this mid morning, smoko whatever. Make sure you don’t bite into the white desiccant pack. Depending on how hungry or impatient you are, you might do this. I allegedly may have done this. Halfway through the first box and enjoying them, cheers!
Eli G.Verified Buyer - Rated 5 out of 5 stars1 month ago5 Stars
Yum steak on the go
Charlton - Rated 3 out of 5 stars1 month agoI wanted to love it
The texture was not what I expected. I love the ingredients but it’s not the tastiest option. I think this is an acquired taste.
Michelle B.Verified Buyer - Rated 5 out of 5 stars1 month agobest protein bars ever
great taste with clean ingredient list. This is exactly what I have been looking for! eager to try the chilli flavour next
KY L.Verified Buyer - Rated 5 out of 5 stars1 month agoHandy go to snack
I love having Chief beef bars in my cupboard for those busy moments when my stomach is grumbling and I'm too hungry to think about preparing a healthy snack. I also try to keep one in my handbag in case I get hangry out in public.
Erin B.Verified Buyer - Rated 1 out of 5 stars2 months agoNot for me
Didn’t enjoy these as much as the Biltong. Won’t be buying again. I didn’t enjoy these texture and other ingredients used in these.
Kezya N.Verified Buyer - Rated 5 out of 5 stars2 months agoOrganic original
Perfect size for a healthy snack. Nice flavour.
Val P.Verified Buyer
Frequently Asked Questions
-
Everyone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).
-
They're similar but jerky is usually cooked (~70°C) or smoked for several hours, whereas biltong is soaked in a salt-and-vinegar brine before being hung to slowly air-dry over a number of days. Drying is better for the nutrient profile of the beef because more heat sensitive vitamins, like Vitamin B12, are retained. Traditionally, biltong is made with a simple combination of salt, vinegar, and spices. Jerky, on the other hand, does not contain vinegar and is more likely to contain secondary ingredients like sugar, soy sauce, and Worcestershire sauce.
-
All our meat is organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised Aussie beef. Sourced directly from family owned farms following regenerative practices. Free from Bovaer and other feed additives as the cattle graze pasture their whole lives.
-
Our beef range is designed for those looking for a high quality protein source on the move, but they're also a brilliant post workout recovery snack and great for those who just want a guilt free, savoury snack. Suitable for the whole family.
-
Absolutely - that's when many women need more nutrition the most. Still, check with your healthcare provider first since they know your specific situation.
Some may warn you off dried meat during pregnancy because it's "not cooked" but there is nothing in our products that you would need to worry about while breastfeeding. They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).
-
Yes! Our kids love the non chilli options which are perfect for kids and a great way to get some high quality protein into their diet. We have many customers tell us it's the only solid food they can get their kids to eat!
Still have questions?
Click the chat icon on the bottom right of the screen, or visit our support area.