Traditional Beef Bars (12 bars)
Traditional Beef Bars (12 bars)
Traditional Beef Bars (12 bars)
Traditional Beef Bars (12 bars)
Traditional Beef Bars (12 bars)
Traditional Beef Bars (12 bars)
Traditional Beef Bars (12 bars)
Traditional Beef Bars (12 bars)

Traditional Beef Bars (12 bars)

Regular price$59.95
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A clean, meaty snack to satisfy your savoury cravings. Each bar starts off as 80g of organic grass-fed beef brisket and topside. We slow dry the bars to create a tender and easy to eat snack that's packed full of flavour and nutrients. Free from all the nasty stuff you usually find in dried and cured meats, very low in sugar and taste the difference with 100% organic grass-fed Aussie beef - they taste like a delicious roast!

Perfect pre or post exercise or simply as a clean, high protein, low carb treat that'll get you through to meal time or even replace a meal when you're on the move or stretched for time. They're also great to keep in the pantry to use as a prep free way to add a high quality protein source to salads, pizza and more.

Ingredients: Organic Grass-fed Beef (80%), amaranth flour (a gluten-free, protein-rich flour widely used by the Aztec and Inca civilizations), cranberries, coconut aminos, vinegar, salt, spices (paprika, cumin, onion powder, garlic powder, pepper, nut meg), lactic acid.

Our Beef & Chilli bars also contain cayenne chilli.

Made in Australia from at least 80% Australian ingredients

Avg Qty Per 40g Serve Avg Qty Per 100g
Energy 618 kJ (146 Cal) 1550 kJ
Protein 18.2 g 45.6 g
- Gluten Nil detected Nil detected
Fat, total 3.9 g 9.8 g
- Saturated 1.4 g 3.6 g
Carbs 4.8 g 12.1 g
- Sugars 1.1 g 2.7 g
Sodium 541 mg 1350 mg
Vitamins & Minerals Per 40g Serve
Iron 1.4 mg (12% RDI)
Riboflavin 0.2 mg (10% RDI)
Niacin 3.8 mg (38% RDI)
Vitamin B12 1.0 μg (51% RDI)

We love jerky, but most jerky uses cheap, factory farmed meat and loads of nasty carcinogenic preservatives. Add a stack of sugar (yep, some jerky is 25% sugar!), MSG, and emulsifiers into the mix for good measure too.

Our beef bars use the best meat you can get - 100% organic, grass-fed, grass-finished, regeneratively farmed, Aussie beef (brisket and topside, no cheap mince here!). They're also free from nasty preservatives, relatively low in salt, and low in carbs and sugar. Because these bars are slow dried rather than cooked, they're more tender than your average jerky. They're more like a kofta or a rissole in texture, but being dried they'll last without refrigeration for months which makes them a perfect healthy, high protein snack on the go.

One question we get asked a lot is “but isn't this processed meat?”. It’s important to recognise that every time we cook food we “process” it. A whole food product is defined as “a food that has been processed or refined as little as possible and is free from additives or other artificial substances”. Our products are whole foods, not “processed meats”, because they’re made with high quality meat, with a few herbs and natural ingredients. They’re dried using a traditional process (which is healthier than cooking it at high temperature) without the ingredients found in “processed meats”. It’s not just us saying this, our consulting dieticians and nutritionists agree.

Single Bar RRP: $5.95 per bar
Box of 12: $4.99 per bar
On Subscription: $4.50 per bar

No GST applies

Shipping for retail orders within Australia is free for subscriptions and orders over $99. Shipping for other international orders is calculated based on your address. Wholesale orders have different shipping rates and minimums.

Orders placed by 10am will usually be sent the same day, orders placed in the afternoon will be sent the following business day. Orders placed over the weekend will be processed the next business day. Depending on your location you can expect delivery within a few days. 

If you're not happy with your order please contact us so we can make it right! We provide an unconditional return policy on all our products so if for any reason you're not completely satisfied, we will happily offer a free replacement or full refund.

WTF is a beef bar?

Like jerky, but better

Unlike most jerky, we naturally preserve our beef range just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG). Most jerky is surprisingly high in sugar (upwards of 25%!) but our products have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. Better is an understatement.

Trusted by the pros

Dr Naras Lapsys

Dr Naras Lapsys

Medical Doctor and Dietitian

"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really ticks all the boxes."

Jessica Turton Dietitian

Jessica Turton

Accredited Practising Dietitian

"Chief beef bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious. Highly recommend!"

Penny Benjamin Nutritionist

Penny Benjamin

Nutritionist, Engineer, Educator

"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief Bars deliver on all accounts."

Better for you

Low sugar and made from 100% organic grass-fed Aussie beef which is up to five times higher in healthy omega-3s. Slow dried rather than cooked means they're higher in heat sensitive vitamins like B12.

Packed with nutrients

80g of beef goes into each 40g bar which is slow dried to remove the water weight. This means they're packed full of highly bioavailable protein, minerals and essential vitamins only found in animal products.

No nasty preservatives

We naturally preserve our beef just as our ancestors did, with no added nasties like nitrates or nitrites. They'll last at least 6 months on the shelf without refrigeration thanks to modern packaging.

Better for the planet

We source our beef from farmers following regenerative practices which are a critical part of creating a healthy planet. One study shows 50kg of carbon stored for every 1kg of beef produced in a regenerative system.

Real food, fills you up

Other snacks leave you craving more because they use artificial thickeners, fillers, sweeteners and sugar alcohols, or are too high in sugar. These are made from real food that squashes your hunger.

Better for the animals

Most beef comes from industrial feedlots where animals are kept in confined stalls and fattened with grains. We source our beef from family owned organic farms where cattle forage freely all year round.

Proudly supporting Aussie Farmers

Every product you buy supports Thankful For Farmers, helping farmers be more economically and environmentally sustainable.

Have your steak and eat it too

Most jerky, sausage rolls and meat pies are made from low quality meat. They're also surprisingly high in sugar and other fake crap including carcinogenic preservatives. We've cut the crap.

Taste the difference with organic beef

Each bar contains 80g of organic, grass-fed and finished beef brisket and topside, dried down to a very nutrient dense 40g bar. They're arguably healthier and less processed than meat you'd eat at home because we don't cook it, preserving heat-sensitive vitamins like B12.

What do the beef bars taste like?

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Still have questions?

Pop in a question in the review section above or check out our FAQ.