Traditional Beef Bars (12 bars) - New Adventure Snack Bar
"Perfect texture and taste, so glad I found out about this bar. An optimal solution for people who like savoury snacks."
- Michele S.
Introducing our new adventure snack bar – a clean, meaty snack bar to satisfy your savoury cravings. Each snack bar starts off as 80g of organic grass-fed beef brisket and topside; we just take out the water weight. We slow dry the bars to create a tender and easy-to-eat snack bar that's packed full of flavour and nutrients. Whether you're embarking on a new adventure or simply need a quick, satisfying snack, our beef bars are the perfect choice. If you're in the mood for something different, don't forget to check out our delicious fish and chips option as well.
- Organic Grass-fed Grass Finished Aussie beef
- Incredibly nutrient dense, 80g of beef goes into every 40g bar, we just take out the water weight
- 18g nature's original Protein
- Low Carb, just 4.6g per bar
- No added Sugar, just 1g per bar
- Good source of Heme Iron (12% RDI)
- Good source of Vitamin B12 (51% RDI)
- No nasty Preservatives (no added Nitrates or Nitrites)
- Gluten and Dairy Free
- They taste like a delicious roast!
A clean, high protein, low carb snack that can replace a meal if you're stretched for time.
- Keep them in your glovebox (heat won't affect them).
- Keep them in your pantry as a prep free way to add protein to meals.
- Will last up to 10 months without refrigeration. Keep in the fridge or freezer for longer storage.
- Great pre or post workout.
- Combine with the collagen bars for a more complete meal.
- Kids love them too!
Energy, 610 kJ / 146 Cal
Gluten, Nil detected
- - Saturated Fat, 1.4g
- - Sugars, 1.0g
Iron, 1.4mg (12% RDI)
Riboflavin, 0.2mg (10% RDI)
Niacin, 3.8mg (38% RDI)
Vitamin B12, 1.0μg (51% RDI)
Ingredients: Organic Grass-fed Beef (80%), amaranth flour, cranberries, coconut aminos, vinegar, salt, spices (paprika, cumin, onion powder, garlic powder, pepper, nut meg), lactic acid.
"Love the texture, the taste and the satiety it provides. It's so practical!! Like a meal in a bar."
- Ligia C.
A delicious traditional flavour
Made using a traditional biltong recipe with a modern twist for a mild salt and vinegar taste. We use coconut aminos instead of soy, and add flavour with vinegar, paprika, cumin, onion powder, garlic powder, pepper and nut meg. We also add a touch of dried cranberry for a little sweetness and fibre.
Easy to Digest
No Antibiotics or Hormones
Like jerky, but better!
Unlike most jerky, we naturally preserve our beef just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG). A lot of jerky is surprisingly high in sugar (upwards of 20%!) but our products have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. Better is an understatement.
Made for Pack Flippers
Beef is a superfood but most meat snacks are ultra processed. You care about what goes into your food, and we do too. It's all about clean ingredients your body will recognise as real food.
Dr Naras Lapsys, Dietitian
Jessica Turton, Dietitian
Cliff Harvey, Nutritionist, Keto Researcher
Penny Benjamin, Nutritionist
- Dominic M.Verified BuyerI recommend this productRated 5 out of 5 starsBest post workout snack
Love the flavor, great ingredients, good bang for your buck. Love these 🤙💪
- Niall O.Verified BuyerI recommend this productRated 5 out of 5 starsLove them!!!
Trying to switch to a higher Protein based diet, and took a punt on these bars to compliment the rest of the changes in my diet. I'll regularly now just have one of these bars as a lunch/snack on the go, and have been really enjoying them. Keeping myself full on healthy high protein options like this, is preventing me from craving the carbs/sugars that got me in a dangerously overweight condition. Dropping weight easily with this change in diet, and not finding it too much of a struggle when I get to eat tasty food like these Chief Beef Bars. Bought 12 to test them out, but have just signed up for the monthly subscription now instead. Keen to see if you develop any other flavours, other than Chilli (I'm not into spicy!!)CNChief Nutrition3 weeks ago
Thanks so much Niall and congrats on your weight loss! Yep we have some epic new flavours in the works, stay tuned!
- Diana A.Verified BuyerI recommend this productRated 5 out of 5 starsSo good !!
Delicious and a perfect snack when I’m on the go. They actually fill me and stave of the Hangy- ness !
The photo I’m posting with this review is my last empty bar wrapper I just gobbled up 😂
- Ligia C.Verified BuyerI recommend this productRated 5 out of 5 starsTasty and filling
Love the texture, the taste and the satiety it provides. It's so practical!! Like a meal in a bar. 😋
- Lincoln T.Verified BuyerI recommend this productRated 5 out of 5 starsFantastic guilt free snack
The bars taste fantastic and are great for snaking when on a carnivore diet. Just wish they were 50% bigger!CNChief Nutrition1 week ago
Thanks so much Lincoln! We do plan on doing a bigger version. FYI the current version contains 80g of beef, dried down to a 40g bar (we just remove the water weight) so they're much bigger / more nutrient dense than they look!
Everyone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).
All our meat is 100% organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised beef. We use brisket and topside sourced from family owned organic farms in QLD, Australia where cattle forage freely all year round.
It’s important to recognise that every time we cook food we “process” it. A whole food product is defined as “a food that has been processed or refined as little as possible and is free from additives or other artificial substances”. Our products are whole foods, not “processed meats”, because they’re made with high quality meat, with a few herbs and natural ingredients. They’re dried using a traditional process (which is healthier than cooking it at high temperature) without the ingredients found in “processed meats”.
When referring to "processed meats" what the experts are talking about are sausages, bacon, deli meats, canned meats and dried meats that contain harmful vegetable oils, too much salt, added nitrites and nitrates and other harmful additives.
This is a quote from one of advisors, Dr Naras Lapsys:
"I for one, would find it very difficult to ever categorise the meat sourced in Chief as 'processed meat'. It just is not. The meat is grass fed and cured without using any harmful nitrates or other potentially toxic chemicals. Furthermore, the curing process does not involve cooking the meat at high temperatures, a process that has been well established as producing very toxic products called advanced glycation end products or AGEs. So processed meat, it is not."
If you'd like to delve deeper, please read this article.
There's about 500mg of sea salt per bar, a twist of a salt shaker. They’re lower in salt than most dried meat products, and it’s important to remember beef has natural levels of salt which are effectively doubled when you dry it (i.e. take out the water).
If your Dr has told you to limit salt due to hypertension, then you should probably avoid these. It’s important to understand, though, that hypertension is a metabolic problem causing salt retention, not a salt intake problem. Ultra processed foods are the root of metabolic problems. These bars are minimally processed and free from all the ingredients that make other foods “ultra processed”.
For those not suffering from hypertension, salt has had a bit of an unfair bad rap and recent science is calling this into question. Here’s a good book on the topic.
Or for a shorter read, our Chief Nutritionist has written about salt here.
Our beef range is designed for those looking for a high quality protein source on the move, but they're also a brilliant post workout recovery snack and great for those who just want a guilt free, savoury snack.
Yes! Our kids love the non chilli options which are perfect for kids and a great way to get some high quality protein into their diet. We have many customers tell us it's the only solid food they can get their kids to eat!
You should always check with your doctor. Some may warn you off dried meat during pregnancy because it's not cooked but there is nothing in our products that you would need to worry about while breastfeeding. They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).
Meat is a staple of a keto diet but it’ll depend on what else you’re eating.
Our collagen bars are even more keto friendly as they’re high in good fats from nuts and MCT.
We can't give you that advice so you need to speak with your dietitian but we have had feedback from dietitians that all our products are suitable for diabetics.
No, they're made from real beef, not a plant based meat. We would highly recommend avoiding plant based meats which are ultra processed foods made with vegetable and seed oils.
The beef we use is Halal certified but our manufacturing is not Kosher or Halal certified yet. We are working on Halal certification as we already export other products to the Middle East.
The beef bars and biltong will last on the shelf for at least 9 months without refrigeration. The date on the product is a best before date, not an expiry date, which means it's a question of taste after that date. If you want them to last longer, they can be refrigerated or frozen.
Refrigerate once opened and consume within 3 days.