Medical Doctor and Dietitian

"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really ticks all the boxes."

Nutritionist, Engineer, Educator

"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief Bars deliver on all accounts."

Nutritionist, Keto Researcher

"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

No artificial thickeners, fillers, emulsifiers, sweeteners or sugar alcohols. 

We've ditched the dried fruit to keep carbs and sugar at healthy levels.

Gluten and dairy free. No vegetable oils to avoid inflammation and promote gut health.

Packed with protein and good fats that'll fill you up naturally and not leave you craving more food.

Studies show that taking hydrolysed collagen decreases joint pain after exercise and increases the density of cartilage, making joints more flexible.

Collagen contains large amounts of the amino acids glycine, glutamine and proline which can be beneficial to the intestinal tract as well as the stomach.