Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

Customers say these protein bars offer a delicious and satisfying snack experience. Many reviews mention the unique, crumbly texture that melts in the mouth. The diverse flavor range receives praise, with peanut butter, chocolate mint, and hazelnut brownie emerging as popular choices. Users appreciate them as convenient on-the-go snacks that work well for afternoon energy slumps and post-workout refueling. The bars are particularly valued for their filling nature without causing digestive discomfort. While most love the texture, some note it can be crumbly. Many find them ideal for travel, work, and outdoor activities.
4.8
Rated 4.8 out of 5 stars
Based on 2,285 reviews
Total 5 star reviews: 2k Total 4 star reviews: 161 Total 3 star reviews: 66 Total 2 star reviews: 20 Total 1 star reviews: 10
96%would recommend these products
Customers Talked About
2,285 reviews
  • Rated 5 out of 5 stars
    13 hours ago
    Great Tasting Variety

    Tried these bars as we were recommended by a relative. He said the collagen was helping his pain he has in his shoulder due to an injury at work. My husband and I both suffer from pain from injuries so were keen to try it. I'm loving the Cashew Shortbread and my husband's favourite is the Double Choc from the Choc coated variety box. We are only a few weeks in and not sure if it is a placebo effect, but both of us feel like it has changed our pain levels slightly. The other great benefit is that it is not only filling but really stops the sugar cravings and I am a huge sugar eater so loving this. Hoping we can adjust our budget to be able to get these for a daily fix. The Variety Boxes are also a great way to try all the flavours and see which ones you are wanting.

    Rebecca T.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    Yesterday
    5 Stars

    Collagen protein bars, always great

    Trevor
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    4 days ago
    5 Stars

    So good I get them every month 🤌

    Connie
    Reviewing
    Collagen Protein Bars - Choc Salted Caramel
  • Rated 5 out of 5 stars
    5 days ago
    5 Stars

    Great for breakfast or snack

    Kate
    Reviewing
    Collagen Protein Bars - Choc Peanut
  • Rated 5 out of 5 stars
    6 days ago
    Amazing!

    I wandered I to the service station hungry and alongside a sandwich I knew I wa looking for chocolate, thinking if I get a protein bar it's better though how do I avoid the very sugary and yuk ingredients ones.. I saw this for the first time and even though I didn't like the meat bar a couple years ago, I gave it a go. It's so good!! Amazing texture, kind of warms you up inside sort of feel, you feel like you're eating protein because it's so dense and 3g of sugar is great plus no yucky stuff. Thanks!

    M K.
    Verified Reviewer
    Reviewing
    Collagen Protein Bars - Double Choc
  • Rated 5 out of 5 stars
    6 days ago
    5 Stars

    Amazing to try each flavour brfote committibg to a purchase or good to get a range of flavours st tht same time.

    Miss
    Reviewing
    Collagen Protein Bars - Sample Pack
  • Rated 5 out of 5 stars
    6 days ago
    5 Stars

    Excellent protein snack with rich chocolate flavour

    Miss
    Reviewing
    Collagen Protein Bar - Hazelnut Brownie
  • Rated 5 out of 5 stars
    1 week ago
    Love the Bars

    Love the bars and Box is a good selection.

    Kevin H.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    Collagen Protein Bars - Mixed Box

    I’ve been on the hunt for protein bars with no artificial sweeteners and no erythritol — it’s surprisingly difficult to find! Chief bars are a clear winner. They digest really well with no nasty gut issues, and I’m genuinely enjoying working my way through all the flavours. I especially love the biscuit-like consistency — it’s so much better than the usual chewy texture most bars have.Highly recommend if you want a cleaner option that actually tastes great!

    Julie H.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    yummy

    Very nice chocolate taste, rich and filling, perfect for my afternoon cravings. Bits the flavour of many of the normal chocolate bars.

    Marianna B.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Double Choc
  • Rated 2 out of 5 stars
    1 week ago
    Chalky

    i was looking forward to getting these bars but unfortunately i really didnt enjoy the texture of it at all. Felt chalky in my mouth and left a strange taste. Not for me.

    Kerrie C.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Cashew Shortbread
  • Rated 5 out of 5 stars
    1 week ago
    Yum yum yum!!

    Tastes so good and refreshing.

    Rebecca A.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Lemon Tart

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