Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

Customers say these protein bars are convenient and flavorful for on-the-go snacking. Many reviews mention the bars' satisfying nature as a quick meal or snack option. While most enjoy the variety of flavors, particularly noting the chipotle lime and smoky BBQ options, some find the texture quite chewy. Common feedback includes praise for portability, with users carrying them in bags, vehicles, and desk drawers. The bars receive mixed reactions on texture - while many appreciate the tender meat quality, others find them too chewy or dry. Frequent comments address their convenience for outdoor activities, travel, and busy workdays.
4.4
Rated 4.4 out of 5 stars
Based on 279 reviews
Total 5 star reviews: 197 Total 4 star reviews: 36 Total 3 star reviews: 27 Total 2 star reviews: 6 Total 1 star reviews: 13
84%would recommend these products
279 reviews
  • Rated 5 out of 5 stars
    2 days ago
    Keeps you going

    Yep really great snack through the day and full of protein gives me energy to keep going through the afternoon without a big lunch. Great flavor and taste, really enjoy and look forward to these

    Jason C.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    5 days ago
    I can haz cheeseburger

    Now I’m just showing my age - IYKYK, but hands down these bars are sensational. Now armed with a selection of beefy goodness, shnnnnacks are no problemo.

    Chelsea R.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    All Good

    Have tried them all and they taste great.

    Brendan S. M.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    2 weeks ago
    Delicious!

    Loved all of them! Even though I don't really like currents I barely tasted them. Will defiantly be getting more!

    Jasmine G.
    Verified Buyer
    Organic Beef Bars - Sample Pack
  • Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Excellent product, as described. Great range and very tasty. Very happy. Great service, fast delivery.

    Lyndsay
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    2 weeks ago
    Flavour Plus

    These are my go to for a high protein, great tasting and clean eating snack. I absolutely love these beef bars including other Chief products.

    Caroline M.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 1 out of 5 stars
    3 weeks ago
    Disappointing

    Great clean ingredients and flavours but 2 of the bars in a pack of 4 were extremely gristly and rubbery and I had to throw them in the bin. I think they may have been off. 2 were delicious but very disappointing that 50% of what arrived was inedible

    Alan M.
    Verified Buyer
    Organic Beef Bars - Sample Pack
  • Rated 5 out of 5 stars
    3 weeks ago
    Yum

    Really enjoy this, have it as a mid day snack.

    Tiffany G.
    Verified Buyer
    Organic Beef Bars - Mixed Box
  • Rated 1 out of 5 stars
    1 month ago
    Powdery texture

    I really wanted to love these, but the texture was very powdery and I couldn't eat them. My husband ate them and said they were fine tho so I think it depends on the person.

    Alyssa P.
    Verified Buyer
    Organic Beef Bars - Sample Pack
  • Rated 5 out of 5 stars
    1 month ago
    5 Stars

    Flavour is great but bars sometimes seem smaller than they should be… but yummy and greatly convenient.

    Hendrik
    Organic Beef Bars - Mixed Box
  • Rated 1 out of 5 stars
    1 month ago
    Not very nice

    I appreciate the clean ingredients, hence why i purchased this product, however honestly, these bars are not a nice texture and are quite off putting. I am pregnant, so may be having aversions. But the smell, taste and texture were very off putting. FYI just for anyone else who may be pregnant.

    The collagen bars are also not a nice texture and have a funny taste.

    I ordered the choc protein powder, which is nice in my smoothies and i have been enjoying this.

    Nicole
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 month ago
    Kids love them

    We all love the beef bars, especially kids!

    Beth W.
    Verified Buyer
    Organic Beef Bars - Mixed Box

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