Made for Pack Flippers
If you ever flip the pack to check the back, you care about what you put into your body, and we do too.
COMING SOON
Organic Beef Sticks - Sea Salt
$49.95
12 bars
$4.16 per bar
Sarah (staff review)
Best for
A savoury, natural protein snack suitable for adults and kids. Clean ingredients, no preservatives, stops you eating junk.
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90-Day Guarantee
A clean, satisfying savoury meat snack on the go. Suitable for adults and kids.
Meet your new go-to protein snack. Crafted from Organic, Grass-fed Aussie beef no nasty preservatives and no junk. Just clean fuel you can trust. A great source of natural protein making it perfect for busy days, workouts, travel, lunchboxes, or when you need a proper snack instead of ultra-processed rubbish.
Why you’ll love them:
- Made from Organic, Grass-fed Aussie beef
- No nasty preservatives
- No junk
- Low carb and low sugar
- Easy, grab-and-go real food snack
- Gluten free
- Dietitian and nutritionist approved
Being organic and grass-fed means our beef is free from things you might be trying to avoid like added hormones, pesticides and herbicides like glyphosate, mRNA and Bovaer feed.
- Keep in your bag, lunchbox or glove compartment (heat won't affect it) to smash your hunger fast
- Will last up to 12 months without refrigeration. Keep in the fridge or freezer for longer storage. Use within 3 days of opening.
- Great post workout for a serve of high quality protein
- Kids love them too!
Gluten, soy & nut free
Suitable for the whole family
Clean ingredients
Crush cravings
Why Chief Beef Sticks are different
It all comes down to what we don’t put in our sticks.
Most conventional beef sticks and salamis use dextrose - a highly refined sugar, typically derived from GM corn - along with additives like nitrites (E250), nitrates (E251), phosphates (E450, 451, 452), and sodium erythorbate (316) to achieve shelf life, colour, and texture. Dextrose is a fast-absorbing added sugar that can spike blood glucose and adds empty calories to what people expect to be a savoury protein food. Nitrites and nitrates are commonly used curing agents that can form nitrosamines when exposed to high heat and have been associated with increased health risk when processed meats are eaten frequently. Added phosphates are widely used to improve texture and water retention, but high intakes from processed foods have been linked to kidney and cardiovascular concerns. Sodium erythorbate is a synthetic processing aid. Chief Beef Sticks avoid these added sugars and synthetic curing and texture agents, using real food ingredients and more natural processing methods instead.
Natural protein
As much protein as 1.5 large eggs per stick, to fill you up fast. A great source of protein for kids.
Grass-fed and Finished
We source our beef from family owned organic farms where cattle forage freely their whole lives.
Next to no sugar
We use a tiny bit of honey to start the natural fermentation process, and that's it.
Nutrient dense
40g of beef goes into each stick, we just remove the water leaving all the protein, minerals and essential vitamins.
Easy to Eat and Digest
A one handed snack, perfect for driving. They're fermented which makes them tender, easy to chew, and easy to digest.
No Antibiotics or Hormones
Free from antibiotics and growth hormones found in the majority of beef.
Avoid the hidden nasties in your meat snacks
You might be surprised by what’s really inside some of the “top-selling” meat snacks. Look closely and you'll find a cocktail of ultra-processed junk your body doesn’t need - and they're all things we leave out:
Sugar and syrups are often added to "sweeten the taste" – but it turns a protein-rich snack into a blood-sugar-spiking treat.
Linked to potential cancer risks, especially when used in processed meats. Banned in some countries.
Preservatives that extend shelf life but may disrupt gut health and contribute to inflammation. And not always disclosed on the label.
Used to boost flavour unnaturally. It's a processed additive that can cause headaches and other sensitivities in some people.
A flavour enhancer that's highly processed and can be a hidden source of MSG.
Sometimes used as a cheap protein filler – it’s ultra-processed, hard to digest, and often genetically modified.
Like canola or soybean oil used in marinades. These are industrial seed oils that are inflammatory and prone to oxidation.
That's why we're
Trusted by the experts
Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
Penny Benjamin, Nutritionist
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief delivers on all accounts."
Customer Reviews
Frequently Asked Questions
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Beef sticks are tender and juicy with a savoury / meaty flavour.
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Both are clean, savoury meat snacks but our beef sticks are smaller (25g) and a fermented product rather than dried. They're a satisfying snack that will fill you up but not ruin your next meal. Our beef bars (40g) are a dried product and designed more as a hunger buster that can replace a meal in a pinch.
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All our meat is organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised Aussie beef. Sourced directly from family owned farms following regenerative practices. Free from Bovaer and other feed additives as the cattle graze pasture their whole lives.
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Our beef sticks are for anyone looking for a high quality protein source on the move. They're great for lunchboxes and suitable for the whole family.
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Absolutely - that's when many women need more nutrition the most. Still, make sure you check with your healthcare provider first since they know your specific situation.
Some may warn you off fermented meat during pregnancy but there is nothing in our products that you would need to worry about while breastfeeding. They are very safe and we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is fantastic for mums who are growing human beings (and an important source of iron).
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Yes! Our kids love them and they're perfect for lunchboxes.
Still have questions?
Click the chat icon on the bottom right of the screen, or visit our support area.