Healthy people, healthy planet

We're in this for you

Let's all live a Chief life.

If you're like us, you want to live your best life. You don’t just want to survive, you want to thrive. You want to live long and strong. You want to live a life you're proud of and do what's right. We call this living your Chief Life. When you buy a Chief Nutrition product, you’re helping us help everyone live their Chief Life, by offering genuine alternatives to ultra processed snacks. You’re also helping us do our bit to ensure that regenerative farming and more sustainable farming practices become the norm.

Why we started

Made for #PackFlippers

Are you a Pack Flipper? You know, the person that looks at the back of the pack because they give a damn about what they put in their body. We’re pack flippers too, in fact, it was flipping packs that made us want to start a health food company that actually made healthy food.

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You're helping us support our farmers

Every product you buy supports Thankful For Farmers, helping farmers be more economically and environmentally sustainable.
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Supporting Regenerative Agriculture

With your help, we support Regenerative Agriculture because we believe it's the most important thing we can do for the planet our kids will inherit. Our beef comes from farmers who follow regenerative practices.

About Regen

Some of our passionate team

Like most kids from the bush this Wagga Wagga boy is passionate about sport and agriculture. He co-founded health food brand Nuzest and distributor This Natural Life which merged with Chief Nutrition in 2017.
He grew up in Sydney but Justin is no stranger to the country and is passionate about helping the world move to more sustainable practices to help create healthier food and a healthier planet. 
Originally from Brisbane, Libby is a mum of two, best selling author, speaker and entrepreneur. She's a former trainer for Channel 10's "The Biggest Loser" and fitness expert for Prevention Magazine.
Veronika grew up in Communist Czech Republic and is an ultra marathon runner. As a Nutritionist and Exercise Physiologist she's worked with pro sporting teams, Olympic athletes and Hollywood celebs.
Born and bred in Sydney, Jack has always been passionate about fitness and health, and has jumped ship from a decade in advertising and media into the world of health food.
Originally from Sweden and a father of four girls, Kalle isn't just a whizz behind a camera lens. He's a runner, outdoors enthusiast and passionate environmentalist living in the NSW Blue Mountains.
Originally from Myanmar, Dave moved to Australia to study a Bachelor of Science (Computer Science) at Sydney Uni. He became passionate about health and fitness after losing a lot of weight.

Laura Saunders, Marketing

Laura is a qualified Clinical Nutritionist (BHSc Nutrition & Dietetic Medicine), who is deeply passionate about helping people live a healthy and happy life, through holistic practices.

Why "Chief"?

adjective: chief
a. most important
b. having or denoting the highest rank

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Our Values

Living your Chief Life means making the most of your life. Getting outside to enjoy nature, and appreciating the simple things in life. To do that, we believe you need three things.

Chief Body

Health is your most valuable asset. Eat well and move to maximise your health span, as well as your life span.

Chief Mind

Life is about experiences, not things. Never stop exploring. Listen, learn, share, lead by example, provide value.

Chief Spirit

Live a life you're proud of. Take responsibility to do what's right for you, for others and the planet.