Health and Fitness Articles

Fat Fuelled Ironman: From Energy Gels to Chief Bars - Chief Nutrition
Veronika Larisova Updated: Feb 21, 2025
We caught up with John to talk about his latest decision to switch from traditional carbohydrate fuelling to predominantly fat fuelling. This is what we discovered. Read more.
The Troublesome Truth Behind the Fake Meat Industry - Chief Nutrition
Veronika Larisova Updated: Feb 21, 2025
At Chief, we've been looking at fake meat for some time as we're always looking at new innovations that might make their way into our product range. 
Stories from our tribe: Kim's Antarctica adventure - Chief Nutrition
Veronika Larisova Updated: Feb 21, 2025
We were lucky enough to hear about an epic adventure to Antarctica from one of our tribe, Kim Ellis, who's the Director of the Australian Antarctic Division. 
Top 5 Triathlon Training Snack Hacks - Chief Nutrition
Veronika Larisova Updated: Feb 21, 2025
The old school triathlon diet of gels, lollies, sugary bars and white bread sandwiches is out! 
Top 5 Healthy Office Snacks - Chief Nutrition
Veronika Larisova Updated: Feb 21, 2025
"Three thirtyitis" = Your concentration drops, usually around the 3.30 pm mark in the afternoon, and you start craving sugar.
Can Ketogenic Diet Enhance Endurance Performance? - Chief Nutrition
Veronika Larisova Updated: Feb 21, 2025
Read about the research findings around keto and what questions it raised among endurance athletes, coaches and scientists.