Are you a Pack Flipper? You know, the person that looks at the back of the pack because they give a damn about what they put in their body. We’re pack flippers too, in fact, it was flipping packs that made us want to start a health food company that actually made healthy food. You see, if you had time to read all the fine print on that ‘healthy snack' you probably wouldn’t feel too good about it. You don't have to settle for ultra processed junk - at Chief Nutrition we're uncompromising on taste, health and sustainably sourced ingredients. It has taken us years (yes, literally years) to perfect our products through continuous experimentation and plenty of failures along the way. We'll admit, at times it was hard to resist the temptation to take the shortcuts we see all the time in our industry - whether it's cheap, artificial thickeners, fillers, sweeteners and more - but we always come back to the fact we're making products WE want to eat, products we want to be able to feed to our kids. And holding that hard line of "no nasties" has paid off with the range you see today which is both delicious and incredibly nutritious. These products are some of the only packaged snacks (and supplements) you'll find that are actually eaten and recommended by nutritionists, dietitians, naturopaths, functional doctors and more.