FAQ

About Chief Collagen Bars

We use collagen as a protein source because we love its clinically proven benefits for anti-ageing and recovery, and we like its environmental credentials too. But what really sets these bars apart is what's not in them.

We started Chief because we were sick of only being able to find 'healthy' snack bars full of artificial thickeners, fillers, emulsifiers, sweeteners and sugar alcohols.

Or, if they're not, they're full of dates because they're cheap and sweet. But dates and too much dried fruit also pushes the sugar up above 40%. Don't let anyone fool you that it's "natural sugar", it's sugar... and it's the worst kind of sugar, fructose. There's nothing wrong with dried fruit in moderation, but dumping 4+ teaspoons of sugar into your system with each snack is not something you want to do every day.

We wanted to make healthy, every day snacks, without any of this stuff - you know, made from real food. This left us two options to base them on. Nuts or meat.

These bars are based on nuts and being free from all the above mentioned artificial junk and dried fruit means they're not the chewy bar you might be used to, they're more of a delicious biscuity texture.

The best way to describe the taste would be like a nut butter biscuit. They're sweet but they’re very low in sugar because we use a natural sweetener (monk fruit). We avoid stevia because it can have a lingering aftertaste.

Collagen is an odourless, tasteless, dairy free protein source. We like it because it's a great environmentally friendly option and easier on the gut than other proteins like whey. There's also a bunch of new research suggesting it's beneficial for gut health, joint and tendon health, recovery and hair, skin and nails.

We use Australian made grass-fed bovine hydrolysed collagen peptides.

We don't use marine collagen because it is an allergen for many people, and most marine collagen available is from factory farmed fish or crustaceans which isn't particularly healthy and is inflammatory for most people which means it can cause more harm than good.

Yes! And much more environmentally friendly than other protein sources such as whey, soy and pea.

Collagen is a co-product of animal agriculture which means if we weren't using it for a health food product it'd be going to landfill.

While grass-fed collagen isn't any better nutritionally speaking than grain-fed collagen, grass-fed is much kinder to the planet.

Chief Collagen bars are an very healthy and natural snack that can be enjoyed daily by anyone. They're also great pre or post workout.

Yes! Our kids love them and our whole range is perfect for kids. They are quite filling though so half a bar will probably be more than enough for the younger ones. Please note they do contain nuts.

We’re not allowed to give advice and you should always check with your doctor or health professional.

There is nothing in our products that you would need to worry about. Some doctors might flag the camu camu which is a berry - the reason for this is it’s high in Vitamin C and you can have too much Vitamin C, hence the general advice on camu camu. We don’t use a lot, there’s 0.24g in each bar which is about 7mg of Vitamin C and the recommended daily intake of Vitamin C is 75mg for women.

In our view, all our products are very safe and from personal experience we've found them to be great for pregnancy and breast feeding. In fact, collagen is a fantastic supplement for mums who are growing human beings.

Yes! We don't market them as a "keto" product because strict ketosis followers might have an issue with the small amount of maple syrup in them (which is negligible, contributing <0.5g of sugar per bar) but we have designed the bars in consultation with nutritionists and keto experts who have confirmed they very much qualify as, and are recommended by those experts as, keto friendly.

Read more about keto

Yes! Our whole range is paleo friendly with the exception of our peanut butter collagen bars (peanuts and peanut butter are categorised as legumes, and are not considered Paleo).

Our collagen bars contain cashews which are not considered Low FODMAP.

Did you know low FODMAP is a short-term solution and not designed to be followed for months at a time? Read more about FODMAP

We can't give you that advice so you need to speak with your dietitian but we have had feedback from dietitians that all our products are suitable for diabetics.

Yep, 100%.

No, collagen comes from animal sources so collagen is not vegan. There are plant based "collagen" powders starting to appear which essentially mimic the same amino acid profile of natural collagen, but to date there's not a lot of research showing it's efficacy and the research that does exist suggests you'd need 6 times as much to get a similar effect.

There are also vegan “collagen” products out there that don’t contain any collagen but claim to increase the body's own collagen production.

We do have many customers following a plant based diet who consume our products as a way to get important nutrients without eating meat. Think of collagen as an odourless, tasteless white powdered form of bone broth.

Our collagen range is not Kosher but it is Halal certified (we export to the Middle East).

The collagen bars will last on the shelf for at least 12 months. The date on the product is a best before date, not an expiry date, which means it's a question of taste after that date.

About Chief Beef Bars and Biltong

We started Chief because we were sick of only being able to find 'healthy' snack bars that are full of artificial thickeners, fillers, emulsifiers, sweeteners and sugar alcohols.

Or, if they're not, they're full of dates because they're cheap and sweet. But dates and too much dried fruit also pushes the sugar up above 40%. Don't let anyone fool you that it's "natural sugar", it's sugar... and it's the worst kind of sugar, fructose. There's nothing wrong with dried fruit in moderation, but dumping 4+ teaspoons of sugar into your system with each snack is not something you want to do every day.

We also love jerky, but most jerky uses cheap, factory farmed meat and loads of nasty carcinogenic preservatives. Add a stack of sugar (yep, some jerky is 25% sugar!), MSG, and emulsifiers into the mix for good measure too.

We wanted to make healthy, every day snacks, without any of this stuff - you know, made from real food. This left us two options to base them on. Nuts or meat.

Our beef bars were our very first product, and we now have an amazing biltong too.

The range uses the very best meat you can get - 100% organic, grass-fed, grass-finished, regeneratively farmed, Aussie beef.

Everyone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).

Yes! In recent years, there have been claims that red meat is unhealthy, scaring many people into giving up their much-loved steak in an attempt to be healthier. Little do they know, this might not be the healthiest choice, especially given that Iron deficiency is one of the most widespread nutritional disorders in the world.

Iron and vitamin B12 insufficiency are on the rise, particularly affecting young women. Yes, plant sources can contain Iron (even though the bio-availability and absorption are not as strong), however vitamin B12 can only be found in foods derived from animal sources. Both Iron and Vitamin B12 are essential for your health, playing an important role in both your energy levels and metabolism. Furthermore, red meat is a complete and high source of protein that is easy to digest and contains all of the essential amino acids that you need for good health and physical performance.

The World Health Organisation has stated that the consumption of PROCESSED meat contributes to colon cancer. Processed meat includes things like sausages, bacon and deli meats. They are not talking about a good quality steak, or Chief beef products made from top quality grass-fed meat with no nitrites or harmful chemicals.

Most studies were conducted using people who may not be particularly health conscious or savvy. As Westerners, we tend to overeat red meat, averaging about four times per day! The average consumer buys their meat in a supermarket, because it’s cheaper, not realising that the steak is usually grain fed thus containing more inflammatory Omega 6 fatty acids! In Western society, a popular way to consume meat is to char-grill it, usually with the help of harmful hydrogenated vegetable oils, then add a dollop of sugary sauce, a side of fries and a schooner of beer. In this scenario, it’s hard to tell whether cancer is caused by the meat consumption specifically or by excessive consumption of alcohol, hydrogenated oils, chemicals and additives, a sedentary lifestyle or a combination of all these factors.

Red meat is healthy when enjoyed in small amounts. Similar to dark chocolate, one square a day is healthy; a whole block a day is a ‘nutritional disaster’.

With our products you can be certain you're getting the best quality meat you can - quality over quantity.

Despite what you might have heard from a very vocal anti-meat agenda, not all meat is bad for the planet.

Grass-fed, particularly regeneratively farmed beef, has been proven to improve soil health and actually remove carbon from the atmosphere. It has much better environment credentials than fake meat (made from industrially farmed GMO Soy) and industrially farmed crops.

It's not about meat versus plants, it's about industrial farming versus regenerative farming. We encourage you to look more into regenerative farming to understand just how important is for the health of the planet.

It’s important to recognise that every time we cook food we “process” it. A whole food product is defined as “a food that has been processed or refined as little as possible and is free from additives or other artificial substances”. Our products are whole foods, not “processed meats”, because they’re made with high quality meat, with a few herbs and natural ingredients. They’re dried using a traditional process (which is healthier than cooking it at high temperature) without the ingredients found in “processed meats”.

When referring to "processed meats" what the experts are talking about are sausages, bacon, deli meats, canned meats and dried meats that contain harmful vegetable oils, too much salt, added nitrites and nitrates and other harmful additives.

This is a quote from one of advisors, Dr Naras Lapsys:

"I for one, would find it very difficult to ever categorise the meat sourced in Chief as 'processed meat'. It just is not. The meat is grass fed and cured without using any harmful nitrates or other potentially toxic chemicals. Furthermore, the curing process does not involve cooking the meat at high temperatures, a process that has been well established as producing very toxic products called advanced glycation end products or AGEs. So processed meat, it is not."

If you'd like to delve deeper, please read this article.

All our meat is 100% organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised beef. We use brisket and topside sourced from family owned organic farms in QLD, Australia where cattle forage freely all year round.

Our beef range is designed for those looking for a high quality protein source on the move, but they're also a brilliant post workout recovery snack and great for those who just want a guilt free, savoury snack.

Yes! Our kids love the non chilli options which are perfect for kids and a great way to get some high quality protein into their diet. We have many customers tell us it's the only solid food they can get their kids to eat!

You should always check with your doctor. Some may warn you off dried meat during pregnancy because it's not cooked but there is nothing in our products that you would need to worry about while breastfeeding. They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).

Meat is a staple of a keto diet but we don’t call them "keto" because they’re high in protein versus fat and too much protein can kick you out of ketosis.

So, it’ll depend on what else you’re eating but besides the protein versus fat ratio the other macros and ingredients are spot on for keto.

Our collagen bars are more keto friendly as they’re high in good fats from nuts and MCT.

Yes! Our whole range is paleo friendly with the exception of our peanut butter collagen bars (peanuts and peanut butter are categorised as legumes, and are not considered Paleo).

Our beef bars contain onion and garlic powder. Our biltong is your best bet as it's onion and garlic free.

Did you know low FODMAP is a short-term solution and not designed to be followed for months at a time? Read more about FODMAP

They vary per product, we list the spices on the ingredients but if you can't see them or you're not sure please contact us.

Yes! Our beef range is now entirely nut free.

We can't give you that advice so you need to speak with your dietitian but we have had feedback from dietitians that all our products are suitable for diabetics.

Yep, 100%

No, they're made from real beef, not a plant based meat. We would highly recommend avoiding plant based meats which are ultra processed foods made with vegetable and seed oils.

The beef we use is Halal certified but our manufacturing is not Kosher or Halal certified yet. We are working on Halal certification as we already export other products to the Middle East.

The beef bars and biltong will last on the shelf for at least6 months without refrigeration. The date on the product is a best before date, not an expiry date, which means it's a question of taste after that date. If you want them to last longer, they can be refrigerated or frozen.

Refrigerate once opened and consume within 3 days.

General questions

Yes, absolutely. Note that there are higher minimum orders, shipping rates and free shipping thresholds.

To get started, please click on the wholesale link in the main menu and you can sign yourself up. Just make sure to click the Activate Account button you'll see in the system generated email you should receive. Any issues, please contact us.

We just wanted to make subscriptions easy and simple. If you choose the subscription option then you can choose from a 1, 2 or 3 month recurring order. There is no minimum term so you can pause, edit or cancel at any time via your account (or you can ask us to make any changes for you).