When you're time poor you make poor choices
If you had time to read all the small print on that ‘healthy’ snack you probably wouldn’t feel too good about it. At Chief, we deeply care about what we put in and what you get out of it.
No artificial thickeners, fillers, preservatives, sweeteners or sugar alcohols.
Low in sugar
You no longer have to choose between clean ingredients and great macros, we give you both.
Support gut health
Free from gluten and soy to avoid inflammation and promote your gut health.
Most snacks are made from cheap, highly processed ingredients your body struggles to recognise. We just use real food!
Packed with nutrients
One of the main reasons people overeat is low nutrient density. If you eat high nutrient density food, you'll eat less food.
Ever wondered why there's such a thing as "health" food? Shouldn't all food be good for you, even if it comes in a packet? We agree.
Trusted by the experts
Dr Naras Lapsys
Accredited Practicing Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really ticks all the boxes."
Accredited Practising Dietitian
"Chief beef bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious. Highly recommend!"
Nutritionist, Keto Researcher
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."
Thanks for supporting our farmers.
Every product you buy supports Thankful For Farmers, helping farmers be more economically and environmentally sustainable.
What's in the Starter Pack?
Four savoury and four sweet healthy snack options the whole family can enjoy for incredible value.
Clean, meaty snacks to satisfy your savoury cravings. Taste the difference with organic, grass-fed, grass-finished Aussie beef. Free from all the nasty stuff you usually find in dried and cured meats.
2x flavours of Beef Bars +
2x flavours 30g Biltong
A clean, biscuity, nut butter based snack to satisfy your sweet cravings. High in clean, grass-fed Collagen Protein to fill you up. Perfect pre or post workout or simply as a delicious treat to get you through to meal time.
4x flavours of Collagen Protein Bars
Tasty AND healthy.
Amazing and my whole family can't get enough!
I bought these originally for myself and my family started eating them also because they loved the taste. I can't get enough of the bars, they're very very tasty!
Sugar cravings - GONE.
Easy way to get quality protein, not much thought needed. Love the beef bars. Clinical Nutritionist approved! And they're delicious, need I say more?
Tasty, delicious, handy bars
I really feel like I’m putting something nutritious into my body by eating these bars over other store bought bars. They are tasty and full of protein instead of sugar.
Best bars on the market!
I have never tasted a better bar, and I've tried many as a health and fitness practitioner! I've tried all the bars, which are delicious but the peanut butter bars are my absolute fave!
Healthy and yummy
I loved all the bars so far. The texture is easy to eat and digest and the flavours are delicious. My favourite is the lemon so far. I love the jerky and the meat bars, more healthy than grabbing my usual couple of slices of salami when I fancy a meat snack.