Everyone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).

It's basically like jerky, dried strips of meat. Unlike jerky, biltong is generally more tender and easier to eat (and much lower in sugar). We cut our biltong quite thinly so it's more like a nice prosciutto.

The best way to describe the taste would be like a nut butter biscuit. They're sweet but they’re very low in sugar because we use a natural sweetener (monk fruit). We avoid stevia because it can have a lingering aftertaste.

Grass-fed beef is leaner and lower in calories, up to 5x higher in omega-3 fatty acids, up to 2x higher in conjugated linoleic acid (CLA), higher in vitamin A and vitamin E, and better for the animal and the planet.

Grain Fed beef is also potentially full of pesticide from the grains. 

Organic certification gives greater certainty that now chemicals or added hormones are used in the raising of cattle.

Our products aren’t in the same category as “processed meat”. Even if you're just cooking at home you're processing your food, but the term 'processed meat' refers to meat with harmful additives like added nitrates and nitrites. Ultra processed plant foods are just as bad. We avoid all the usual nasty stuff with all of our products, that’s why we exist. It's essentially just dried meat and arguably healthier and less processed than meat you'd cook at home (e.g. we don't cook it, which destroys heat-sensitive vitamins like B12 and usually means using oils). Here's a little more detail from an expert.

As Dr Naras said, "I for one, would find it very difficult to ever categorise the meat sourced in Chief Bars and Biltong as 'processed meat'. It just is not."

Collagen is an odourless, tasteless, dairy free protein source that's a co-product of beef. We like it because it's a great environmentally friendly option and easier on the gut than other proteins like whey. There's also a bunch of new research suggesting it's beneficial for gut health, joint and tendon health, recovery and hair, skin and nails.

Our whole range are very healthy and natural snacks that can be enjoyed daily by anyone. They're also great pre or post workout.

Yes! Our kids love them (ages 1 to 15) and our whole range is perfect for kids. They are quite filling though so half a bar will probably be more than enough for the younger ones. Please note the Collagen Bars do contain nuts.

We’re not allowed to give advice and you should always check with your doctor or health professional.

There is nothing in our products that you would need to worry about. Some doctors might flag the camu camu in the Collagen Bars which is a berry - the reason for this is it’s high in Vitamin C and you can have too much Vitamin C, hence the general advice on camu camu. We don’t use a lot, there’s 0.24g in each bar which is about 7mg of Vitamin C and the recommended daily intake of Vitamin C is 75mg for women.

Some may warn you off dried meat during pregnancy because it's not cooked but there is nothing in our products that you would need to worry about while breastfeeding.

In our view, all our products are very safe and from personal experience we've found them to be great for pregnancy and breast feeding. In fact, collagen and beef are fantastic for mums who are growing human beings.

Yes! Our collagen bars are particularly suitable. We don't market them as a "keto" product because strict ketosis followers might have an issue with the small amount of maple syrup in them (which is negligible, contributing <0.5g of sugar per bar) but we have designed the bars in consultation with nutritionists and keto experts who have confirmed they very much qualify as, and are recommended by those experts as, keto friendly.

Read more about keto

Our biltong is Low FODMAP.

Our beef bars contain garlic and onion which is not considered Low FODMAP.

Our collagen bars contain cashews which are not considered Low FODMAP.

Did you know low FODMAP is a short-term solution and not designed to be followed for months at a time? 

Read more about FODMAP

Our collagen range is Halal certified (we export to the Middle East). They're not Kosher, yet.

The beef we use in our Beef Bars and Biltong is Halal certified but our manufacturing is not Kosher or Halal certified yet. We are working on Halal certification for our export markets.

All products will last on the shelf for at least 12 months. The date on the product is a best before date, not an expiry date, which means it's a question of taste after that date.