Tasty and healthy.
★★★★★Amazing and my whole family can't get enough!
I bought these originally for myself and my family started eating them also because they loved the taste. I can't get enough of the bars, they're very very tasty!
★★★★★Tasty, delicious, handy bars
I really feel like I’m putting something nutritious into my body by eating these bars over other store bought bars. They are tasty and full of protein instead of sugar.
Made and recommended by health experts.

Dr Naras Lapsys
Medical Doctor and Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really ticks all the boxes."

Penny Benjamin
Nutritionist, Engineer, Educator
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief delivers on all accounts."

Cliff Harvey
PhD, Nutritionist, Keto Researcher
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Nothing fake.
No artificial thickeners, fillers, emulsifiers, preservatives, sweeteners or sugar alcohols.

No added sugar.
And we've ditched the dates and too much dried fruit to keep carbs and sugar low.

Gut friendly.
Free from gluten, dairy, soy and vegetable oils to avoid inflammation and promote gut health.

Real food
Most snacks are made from highly processed ingredients your body will struggle to recognise. Real food can taste great too!

Nutrient dense
One of the main reasons people overeat is nutrient density. If you eat high nutrient density food, you end up eating less food.

Health promoting
Why is there such a thing as "health" food? Shouldn't all food be good for you, even if it comes in a packet? It can be.
They help support Aussie farmers.
Every product you buy supports Thankful For Farmers, helping farmers be more economically and environmentally sustainable.
Packaged snacks can be good for you.
Nut butter, in a bar
Sweet tasting treats you'll feel good about.
A clean, biscuity, nut butter based snack to satisfy your sweet cravings. High in Collagen for anti-aging, injury prevention and better recovery. Keto and Paleo friendly. Perfect pre or post workout or simply as a delicious treat to get you through to meal time.
Have your steak, eat it too
Savoury, meaty, hunger busters.
Clean, meaty snacks to satisfy your savoury cravings. Taste the difference with organic, grass-fed, grass-finished and regeneratively farmed beef brisket and topside. Slow dried for extra tenderness and free from all the nasty stuff you usually find in dried and cured meats.
Try the full range!
Nutrition Information

Collagen Bars

Beef Bars

Beef Biltong