Eat different

A smarter way to snack
Get started with our Starter Pack
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)

Starter Pack (8 products)

$39.95
/
Tax included. Shipping calculated at checkout.
Pack Quantity

Try the full range and save!

Our starter pack contains 4x sweet and 4x savoury snack options the whole family can enjoy for incredible value. Flip the pack to check the back of any product in our range and you'll love what you see.

Collagen Protein Bars x 4

Satisfy your sweet cravings without compromising on nutrition with these biscuity nut butter based treats! Great macros (high protein, high fibre, low carb and low sugar) AND clean ingredients (no sugar alcohols or artificial thickeners and fillers). Perfect pre/post workout or just as a sweet treat to get you through to meal time. Includes four delicious flavours (Hazelnut Brownie, Peanut Butter, Cashew Shortbread and Lemon Tart)

Beef Bars x 2 and Biltong x 2

When you want a clean snack to satisfy your savoury cravings, you'll love our beef bars and biltong. Taste the difference with organic, grass-fed, grass-finished, regeneratively farmed Aussie beef. Great as a savoury treat to get you through to meal time, and the beef bars can replace a meal if you're on the move. Easy to digest so they're great pre or post exercise. Includes two flavours of Beef Bars and two flavours of Biltong (Traditional and Chilli - a medium chilli, not too hot)

When you're time poor you make poor choices

If you had time to read all the small print on that ‘healthy’ snack you probably wouldn’t feel too good about it. At Chief, we deeply care about what we put in and what you get out of it.

Nothing fake

No artificial thickeners, fillers, preservatives, sweeteners or sugar alcohols. 

Low in sugar

You no longer have to choose between clean ingredients and great macros, we give you both.

Support gut health

Free from gluten and soy to avoid inflammation and promote your gut health.

Real food

Most snacks are made from cheap, highly processed ingredients your body struggles to recognise. We just use real food!

Packed with nutrients

One of the main reasons people overeat is low nutrient density. If you eat high nutrient density food, you'll eat less food.

Health promoting

Ever wondered why there's such a thing as "health" food? Shouldn't all food be good for you, even if it comes in a packet? We agree.

You care what you
put in your body

And we do too
Try the full range

Trusted by the experts

Dr Naras Lapsys

Dr Naras Lapsys

Accredited Practicing Dietitian

"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really ticks all the boxes."

Jessica Turton Dietitian

Jessica Turton

Accredited Practising Dietitian

"Chief beef bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious. Highly recommend!"

Cliff Harvey

Nutritionist, Keto Researcher

"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Thanks for supporting our farmers.

Every product you buy supports Thankful For Farmers, helping farmers be more economically and environmentally sustainable.

Grab our starter pack

What's in the Starter Pack?

Four savoury and four sweet healthy snack options the whole family can enjoy for incredible value.

Savoury, meaty, hunger busters

Clean, meaty snacks to satisfy your savoury cravings. Taste the difference with organic, grass-fed, grass-finished Aussie beef. Free from all the nasty stuff you usually find in dried and cured meats.

2x flavours of Beef Bars +
2x flavours 30g Biltong

Grab our Starter Pack
Sweet tasting treats you'll feel good about

A clean, biscuity, nut butter based snack to satisfy your sweet cravings. High in clean, grass-fed Collagen Protein to fill you up. Perfect pre or post workout or simply as a delicious treat to get you through to meal time.

4x flavours of Collagen Protein Bars

Grab our Starter Pack

Tasty AND healthy.

★★★★★

Amazing and my whole family can't get enough!

I bought these originally for myself and my family started eating them also because they loved the taste. I can't get enough of the bars, they're very very tasty!

George G.
★★★★★

Sugar cravings - GONE.

Easy way to get quality protein, not much thought needed. Love the beef bars. Clinical Nutritionist approved! And they're delicious, need I say more?

Bethany H.

Clinical Nutritionist

★★★★★

Tasty, delicious, handy bars

I really feel like I’m putting something nutritious into my body by eating these bars over other store bought bars. They are tasty and full of protein instead of sugar.

Alys F.H.
★★★★★

Best bars on the market!

I have never tasted a better bar, and I've tried many as a health and fitness practitioner! I've tried all the bars, which are delicious but the peanut butter bars are my absolute fave!

Louise B.
★★★★★

Healthy and yummy

I loved all the bars so far. The texture is easy to eat and digest and the flavours are delicious. My favourite is the lemon so far. I love the jerky and the meat bars, more healthy than grabbing my usual couple of slices of salami when I fancy a meat snack.

Tanya W.
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)
Starter Pack (8 products)

Starter Pack (8 products)

$39.95
/
Tax included. Shipping calculated at checkout.
Pack Quantity
  • In stock, ready to ship
  • Inventory on the way

Try the full range and save!

Our starter pack contains 4x sweet and 4x savoury snack options the whole family can enjoy for incredible value. Flip the pack to check the back of any product in our range and you'll love what you see.

Collagen Protein Bars x 4

Satisfy your sweet cravings without compromising on nutrition with these biscuity nut butter based treats! Great macros (high protein, high fibre, low carb and low sugar) AND clean ingredients (no sugar alcohols or artificial thickeners and fillers). Perfect pre/post workout or just as a sweet treat to get you through to meal time. Includes four delicious flavours (Hazelnut Brownie, Peanut Butter, Cashew Shortbread and Lemon Tart)

Beef Bars x 2 and Biltong x 2

When you want a clean snack to satisfy your savoury cravings, you'll love our beef bars and biltong. Taste the difference with organic, grass-fed, grass-finished, regeneratively farmed Aussie beef. Great as a savoury treat to get you through to meal time, and the beef bars can replace a meal if you're on the move. Easy to digest so they're great pre or post exercise. Includes two flavours of Beef Bars and two flavours of Biltong (Traditional and Chilli - a medium chilli, not too hot)

Don't want to try the full range? Grab a sampler or two. View all

Collagen Protein Bar Sampler (4 bars)
$17.95
Beef Bar Sampler (4 bars)
$20.95
Sold Out
Biltong Sampler (3 x 30g bags)
$19.95
View all
3 products