Chief Starter Pack

Nothing fake.

No artificial thickeners, fillers, emulsifiers, preservatives, sweeteners or sugar alcohols.

No added sugar.

And we've ditched the dates and too much dried fruit to keep carbs and sugar low.

Support gut health.

Free from gluten, dairy, soy and vegetable oils to avoid inflammation and promote gut health.

Real food.

Most snacks are made from highly processed ingredients your body will struggle to recognise. Real food tastes better!

Packed with nutrients.

One of the main reasons people overeat is nutrient density. If you eat high nutrient density food, you end up eating less food.

Health promoting.

Why is there such a thing as "health" food? Shouldn't all food be good for you, even if it comes in a packet? It can be.

Made and recommended by health experts.

Dr Naras Lapsys

Medical Doctor and Dietitian

"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really ticks all the boxes."

Jessica Turton

Accredited Practising Dietitian

"Chief beef bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious. Highly recommend!"

Cliff Harvey

Nutritionist, Keto Researcher

"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

They help support Aussie farmers.

Every product you buy supports Thankful For Farmers, helping farmers be more economically and environmentally sustainable.

Grab our starter pack

Packaged snacks can be good for you!

NUT BUTTER, IN A BAR

Sweet tasting treats you'll feel good about.

A clean, biscuity, nut butter based snack to satisfy your sweet cravings. High in Collagen for anti-aging, injury prevention and better recovery. Keto and Paleo friendly. Perfect pre or post workout or simply as a delicious treat to get you through to meal time.

Grab our Starter Pack

HAVE YOUR STEAK, EAT IT TOO

Savoury, meaty, hunger busters.

Clean, meaty snacks to satisfy your savoury cravings. Taste the difference with organic, grass-fed, grass-finished and regeneratively farmed beef brisket and topside. Slow dried for extra tenderness and free from all the nasty stuff you usually find in dried and cured meats.

Grab our Starter Pack

Tasty AND healthy.

★★★★★
Amazing and my whole family can't get enough!
I bought these originally for myself and my family started eating them also because they loved the taste. I can't get enough of the bars, they're very very tasty!
George G.

★★★★★
Sugar cravings - GONE.
Easy way to get quality protein, not much thought needed. Love the beef bars. Clinical Nutritionist approved! And they're delicious, need I say more?
Bethany H.
Clinical Nutritionist

★★★★★
Tasty, delicious, handy bars
I really feel like I’m putting something nutritious into my body by eating these bars over other store bought bars. They are tasty and full of protein instead of sugar.
Alys F.H.

★★★★★
Best bars on the market!
I have never tasted a better bar, and I've tried many as a health and fitness practitioner! I've tried all the bars, which are delicious but the peanut butter bars are my absolute fave!
Louise B.

★★★★★
Healthy and yummy
I loved all the bars so far. The texture is easy to eat and digest and the flavours are delicious. My favourite is the lemon so far. I love the jerky and the meat bars, more healthy than grabbing my usual couple of slices of salami when I fancy a meat snack.
Tanya W.