Health and Fitness Articles

The leaner you are, the faster you go. Weight and body-fat percentage affect your finish time more than training variables. Why is that so?

Running Injuries are a part of participating in this awesome sport. When you are testing or pushing the limits, it can sometimes mean that you end up injured.

Blue zones are the five regions in the world where people live the healthiest and longest life (statistically). What makes them so unique?

Learn how to extend our healthspan or the number of years we live healthy, fully functional and fit. Read more.

Collagen makes up for around 75% of your skin, 95% of the organic compounds of your bones, and 90% of your gut lining, digestive tract, ligaments, tendons, connective tissue, fascia and spinal discs are made...

This year has been both a great one and, like most businesses, a challenging one for us at Chief. We've suffered some growing pains so I wanted to give you, our tribe, a proper update on...

Whether you're keen to start running for the first time, or a seasoned pro, we'd love for you to join us on Strava. 

We caught up with John to talk about his latest decision to switch from traditional carbohydrate fuelling to predominantly fat fuelling. This is what we discovered. Read more.

At Chief, we've been looking at fake meat for some time as we're always looking at new innovations that might make their way into our product range.