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You’re Losing 1% of Your Collagen Every Year. And Most Supplements Can’t Fix It.

September 17, 2025 
by Veronika Larisova, Nutritionist

If you're over 35, you're losing 1% of your collagen every year. By 50, you've lost HALF your collagen stores. 

 

But here's what's worse...

 

Even if you're already taking expensive collagen supplements, there's a hidden reason they might not be working.

 

And it has everything to do with what ELSE is in your protein powder.

You've been doing everything right.

Taking your collagen religiously. Spending $50+ a month on premium supplements. Maybe even forcing down collagen products that taste like chalk because "beauty requires sacrifice."

 

Yet somehow...

 

Your hair’s everywhere… except your head. The drain. Your pillow. The car seat. Every time you run your fingers through it, more strands gone.

 

Those fine lines that appeared "overnight"? You notice they're getting deeper.

 

And that tired, dull look stares back at you no matter how much concealer you apply.

You've started avoiding things you never thought you would:

  • Photos with younger colleagues
  • Bright dressing room lights that reveal every flaw
  • Leaving the house without "putting your face on" first

Are you in the 69%?

According to ConsumerLab's survey of over 10,000 supplement users, 69.1% of protein powder users reported gastrointestinal side effects

 

And when your stomach is constantly bloated, gassy, and inflamed...

 

Your gut literally CAN'T absorb the collagen you're desperately trying to give it.

 

So why does this happen?

The problem in your collagen

Think about your current protein powder for a moment.

 

Check the ingredients. See any of these problematic additives?

  • Artificial sweeteners (sucralose, acesulfame K) - A 2022 study found these alter gut bacteria in just 2 weeks, potentially disrupting digestion
     
  • Maltodextrin - With a glycemic index of 110 (compared to sugar at 65), this cheap filler spikes blood sugar nearly twice as fast
     
  • Synthetic emulsifiers - Often unnecessary ultra-processed additives
     
  • "Natural flavours" - Can legally contain over 100 different chemicals

When your gut lining is constantly inflamed from these ingredients, it's like trying to fill a bucket with holes in it.

 

Doesn't matter how expensive your collagen is. Doesn't matter how much you take.

 

If your gut can't absorb it, you might as well be flushing your money down the toilet.

 

But what if you could change everything with one simple switch?

So what makes Chief different?

While other brands destroy your gut with artificial junk, Chief takes the opposite approach.

 

Just 5 Clean Ingredients:

  • Grass-fed collagen peptides (glycine, proline, glutamine for gut health)
  • Raw cacao (real chocolate, not "flavouring")
  • Monk fruit (natural sweetness without gut disruption)
  • Actually Natural flavours (from real food, not the 100+ chemical cocktail kind)
     

That's it. No fillers. No ingredients you need a chemistry degree to pronounce.

 

When your gut is happy and healthy, it can actually ABSORB the collagen. Novel concept, right?

Buy 2, get 15% off!

500+ Verified Reviews!

Best Choice

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Radiant skin, stronger hair & nails

Muscle recovery and joint support

Easy to absorb and kind to your gut

Clean Australian grass-fed collagen

My favourite product on the market!

 

I’m in love with Chief’s Collagen Protein Dark Chocolate! Mixed with some Greek Yogurt it’s the fastest, tastiest, healthiest, cleanest breakfast I make! Occasionally I add in some nuts, seeds or blueberries for added texture! Yum!

 

This product is a game changer that helps me stay on track with eating right without feeling deprived! I’m so grateful for such a wonderful product!!!

Verified Buyer

Liz T.

As a 40 something female trying hard to get enough protein and get a grip on my increasing sweet tooth, this delicious powder has surpassed expectations! It’s so easy to boost my protein intake and since taking this, I have not craved anything sweet and my mood is thanking me for it! I love the chocolate flavour as a hot chocolate with a drop of cream. It’s tastes all things indulgent without setting me up for a sugar crash!

I’ll be buying more 😍

Verified Buyer

Emma M.

Taste is incredible. No protein powder type taste like every other product I've tried! Love how clean this product is. And I'm a label FLIPPER....read the back of everything. And this is a good one. I'm hooked on the Creamy Vanilla!

Verified Buyer

Hayley S.

The true cost of aging (and the simple solution)

Let's be honest about what you're really spending:

  • Injectable fillers: $600-800 per syringe (need 2-3 for real results)
  • Quality face creams: $200-300 per jar (lasting 2 months if you're lucky)
  • Professional treatments: $300+ per session
  • Hair growth treatments: $150+ monthly

Total: Easily $3,000+ per year chasing symptoms

 

Or...

 

Chief Collagen: $1.66 per day to support your body from within.

 

By giving your body the collagen you’re losing, in a form that doesn’t upset your gut, you treat the problem at its source, without paying $$$$ to treat the symptoms.

 

When Emma M. says "I have not craved anything sweet and my mood is thanking me for it!" - that's not just about saving money on treatments. It's about feeling like yourself again.

From the Founder's desk

Hi, I'm Libby, one of the co-founders of Chief Nutrition.

 

In my early 20s, I was diagnosed with chronic hypertension - blood pressure more than double safe levels. Doctors said I'd be on medication forever, which would harm my liver and make having children nearly impossible. It also gave me terrible skin and destroyed my confidence. 

 

That wasn’t good enough for me so I decided to take control and started researching how to improve things through the right kind of nutrition.

 

Along the way I learned that ultra-processed foods were causing inflammation my body couldn't handle. My body was struggling and that manifested in high blood pressure and terrible skin.

 

By clearing out all that processed food, everything started to improve. My skin cleared up and I was off ALL medication within a few years (much to the surprise of my doctors.)

 

That experience taught me that what we leave OUT of our food matters as much as what we put in.

So when I couldn't find a protein powder that didn't leave me bloated and miserable, my husband Justin and I decided to make our own. We kept it simple - just clean ingredients.

 

No artificial sweeteners. No fillers. No inflammatory junk.

 

The result? Women tell us their hairdressers are asking what they're doing differently. Their joints feel better. Their cravings disappear.

 

If you're frustrated with protein powders that make you feel worse, I get it. That's exactly where I was. Chief was made to make giving your body what it needs easier.

 

Because when you remove the junk, your body knows what to do.

 

- Libby

 

P.S. We test every batch for heavy metals, pesticides, and glyphosate. Because what's NOT in your collagen matters just as much as what is.

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Frequently asked questions:

1. Will this actually taste good?
Unlike chalky collagen powders, Chief tastes like rich dark chocolate - like the Milo you grew up with. Mix it in coffee for a mocha, or with hot water for the best hot chocolate you've had.


2. Will it upset my stomach like other proteins? 
Chief is specifically designed to be gentle. No artificial sweeteners, no fillers, no ingredients that cause bloating. Check our reviews - "gentle on the tummy" is what we hear most.


3. How quickly will I see results?
Everyone's different, but most customers notice better digestion within days. Hair, skin and nail changes typically show after 4-8 weeks of consistent use.

4. Is it worth the price? 
At $1.66 per day, it's less than your morning coffee. Compare that to the $3,000+ many women spend yearly on treatments that only mask the symptoms.
 

5. What if I don't like it?
We offer a money-back guarantee. Simply email hello@wearechief.com - no questions asked.


6. Is it safe during pregnancy? 
Many pregnant and breastfeeding mothers love Chief for the extra protein and collagen support. Always check with your healthcare provider first as they know your specific situation.

 

100% Money-Back

Don't love it? Return it for a full refund.

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