Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

Customers say these protein bars offer a delicious and satisfying snack experience. Many reviews mention the unique, crumbly texture that melts in the mouth. The diverse flavor range receives praise, with peanut butter, chocolate mint, and hazelnut brownie emerging as popular choices. Users appreciate them as convenient on-the-go snacks that work well for afternoon energy slumps and post-workout refueling. The bars are particularly valued for their filling nature without causing digestive discomfort. While most love the texture, some note it can be crumbly. Many find them ideal for travel, work, and outdoor activities.
4.8
Rated 4.8 out of 5 stars
Based on 2,447 reviews
96%would recommend these products
Customers Talked About
2,447 reviews
  • Rated 5 out of 5 stars
    13 hours ago
    Ridiculously tasty

    The favourite!

    Sandra C.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Cashew Shortbread
  • Rated 5 out of 5 stars
    13 hours ago
    Peanut butter shortbread

    Texture of shortbread, tasty and delicious

    Sandra C.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Peanut Butter
  • Rated 5 out of 5 stars
    14 hours ago
    Collagen Protien Bar- lemon tart

    Afternoon snack with my Ginger and lemongrass tea. Curbs sugar gravings without the crash.

    Cristianne S.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Lemon Tart
  • Rated 5 out of 5 stars
    14 hours ago
    Collagen protien bars-choc mint.

    A nice snack between meals without the sugar crash.

    Cristianne S.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Choc Mint
  • Rated 4 out of 5 stars
    Yesterday
    Delicious and nutritious!!

    I just tried the mixed boxes (choc & no choc) and they’re all delicious!! I love that they’re not gooey, chewy texture.

    Natalie K.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    4 days ago
    My Favourite Guilt-Free Treat

    My go-to treat when I'm craving something sweet. Great choc mint flavour is definitely my favourite.

    Melanie M.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Choc Mint
  • Rated 5 out of 5 stars
    4 days ago
    Collagen Protein Bars

    All flavours are great

    Catherine M.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    5 days ago
    Surprising New Favourite

    My first bite of a Chief Collagen bar was met with a moment of readjustment of my palette. I had become accustomed to bars that had a solid crunch to it but were filled with far too much sugar. The texture of the Collagen bar is different to anything else on the market but I really enjoy it. I jump in between these bars and the Chief brisket bars when I crave a more savoury taste. Normally I'm a sucker for a chocolate flavour but the Cashew Shortbread is a new favourite for me. It's refreshing to have Chief come onto the market that actually has awesome ingredients and supports my workout routine between climbing and pilates.

    Krystle W.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Cashew Shortbread
  • Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Love the taste & consistency. Just the right amount to fill the gap when needed.

    Nina
    Reviewing
    Collagen Protein Bar - Hazelnut Brownie
  • Rated 5 out of 5 stars
    1 week ago
    The best!

    This brand was recommended to me by my IBCLC and I couldn’t be happier with the product or service! I have also just ordered the protein powder to try in my morning smoothies.

    Alanna B.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    Collagen bars

    All flavours are super tasty feels like your having a little naught treat but full of goodness

    Karlie F.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    Delicious!

    Love these healthy snacks, get them monthly and they always help those afternoon cravings!

    Bianca R.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box

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