Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

Customers say this starter pack offers an excellent way to explore different snack options. Many reviews highlight the collagen bars' unique texture and flavors, with chocolate and peanut butter varieties receiving frequent praise. The brisket bars draw mixed reactions - while some enjoy their savory profile, others find the texture takes getting used to. The biltong emerges as a consistent favorite among reviewers. Many appreciate having these portable snacks for travel, work, and outdoor activities. While most enjoy the variety, some note the meat bars aren't to their taste. Reviews frequently mention the convenience of sampling different flavors before committing to larger purchases.
4.8
Rated 4.8 out of 5 stars
Based on 2,081 reviews
Total 5 star reviews: 1.8k Total 4 star reviews: 140 Total 3 star reviews: 60 Total 2 star reviews: 20 Total 1 star reviews: 22
95%would recommend these products
Customers Talked About
2,081 reviews
  • Rated 4 out of 5 stars
    4 hours ago
    A guilt-free snack

    These are a great snack to have in my bag for those times when I'm out and about and don't want to eat junk. Or sometimes I will have one before a workout when I don't want a large meal, but need some fuel. The texture takes a little getting used to but the flavour is great. I will also try some other flavours in the range.

    Jessica C.
    Verified Buyer
    Collagen Protein Bar - Cashew Shortbread
  • Rated 3 out of 5 stars
    6 hours ago
    Not amazing

    Honestly don’t get the hype. Love that they’re not full of junk but they don’t taste very nice and leave a weird aftertaste.

    C A. L.
    Verified Buyer
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    19 hours ago
    Acquired Taste

    Love these bars but it did take a couple of tries to get used to the taste.

    Melanie N.
    Verified Buyer
    Organic Beef Bars - Traditional
  • Rated 5 out of 5 stars
    Yesterday
    Enjoy

    Really love the taste

    Joalee K.
    Verified Buyer
    Collagen Protein Bar - Lemon Tart
  • Rated 3 out of 5 stars
    5 days ago
    Protein bars

    Texture a bit interesting. Not sure would re purchase

    Tanya W.
    Verified Buyer
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    6 days ago
    Perfect snack

    Our clients love these Collagen Protein Bars

    Sophie N.
    Verified Buyer
    Collagen Protein Bar - Cashew Shortbread
  • Rated 5 out of 5 stars
    6 days ago
    Popular choice! Very yummy

    Our clients love these Collagen Protein Bars

    Sophie N.
    Verified Buyer
    Collagen Protein Bars - Choc Peanut
  • Rated 5 out of 5 stars
    6 days ago
    Great mix of bars

    Our clients love these Collagen Protein Bars

    Sophie N.
    Verified Buyer
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    6 days ago
    Very popular for our clients!

    Clients love these Collagen Protein Bars

    Sophie N.
    Verified Buyer
    Collagen Protein Bars - Choc Mint
  • Rated 5 out of 5 stars
    1 week ago
    Yummy snacks

    I like the bars. I got a mixed box to try a few flavours. Every flavour has been yummy and guilt free!

    Megan D.
    Verified Buyer
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    Lemon tart

    These are my absolute favourite 😍 they are delicious and and keep me going for a whole 5 hour shift at work. No more hunger pains before I finish and no cravings for anything sweet. Perfect for on the run snacking

    Bridgett T.
    Verified Buyer
    Collagen Protein Bar - Lemon Tart
  • Rated 5 out of 5 stars
    1 week ago
    Healthy and delicious

    These are my favourite bars for a snack or quick breakfast or even desert! I love that I don't have to feel guilty eating these as I know they are good for my health without all the artificial ingredients that others bars have. They also taste great and have a pleasant texture.

    Heidi L.
    Verified Buyer
    Collagen Protein Bars - Choc Peanut

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