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No ultra processed anything

We care deeply about what we put in, and what you get out of it. 

Made for people who give a damn

Real food, clean ingredients, nothing you don’t need.

Chief
Other Brands

Real food, clean ingredients

Low sugar + no sugar alcohols

Gut friendly

No bloating or gas

Minimally processed

Suitable for the whole family

Customer Reviews

Customers say this starter pack offers an excellent way to explore different snack options. Many reviews highlight the collagen bars' unique texture and flavors, with chocolate and peanut butter varieties receiving frequent praise. The brisket bars draw mixed reactions - while some enjoy their savory profile, others find the texture takes getting used to. The biltong emerges as a consistent favorite among reviewers. Many appreciate having these portable snacks for travel, work, and outdoor activities. While most enjoy the variety, some note the meat bars aren't to their taste. Reviews frequently mention the convenience of sampling different flavors before committing to larger purchases.
4.8
Rated 4.8 out of 5 stars
Based on 2,310 reviews
95%would recommend these products
Customers Talked About
2,310 reviews
  • Rated 5 out of 5 stars
    13 hours ago
    Ridiculously tasty

    The favourite!

    Sandra C.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Cashew Shortbread
  • Rated 5 out of 5 stars
    13 hours ago
    Peanut butter shortbread

    Texture of shortbread, tasty and delicious

    Sandra C.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Peanut Butter
  • Rated 5 out of 5 stars
    14 hours ago
    Collagen Protien Bar- lemon tart

    Afternoon snack with my Ginger and lemongrass tea. Curbs sugar gravings without the crash.

    Cristianne S.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Lemon Tart
  • Rated 5 out of 5 stars
    14 hours ago
    Collagen protien bars-choc mint.

    A nice snack between meals without the sugar crash.

    Cristianne S.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Choc Mint
  • Rated 4 out of 5 stars
    Yesterday
    Delicious and nutritious!!

    I just tried the mixed boxes (choc & no choc) and they’re all delicious!! I love that they’re not gooey, chewy texture.

    Natalie K.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    Yesterday
    Beef bars

    Theses were yummy. Very filling. Great for lunch

    Brenda E.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    Yesterday
    Delicious on the go food

    The Organic Beef Bars are very tasty and filling. What a great alternative to fast food, love all of the flavours, well done

    Christine C.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    2 days ago
    5 Stars

    Great handy snack. unfortunately the kids didn't like them. good packaging.

    Mia
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    4 days ago
    My Favourite Guilt-Free Treat

    My go-to treat when I'm craving something sweet. Great choc mint flavour is definitely my favourite.

    Melanie M.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Choc Mint
  • Rated 5 out of 5 stars
    4 days ago
    Collagen Protein Bars

    All flavours are great

    Catherine M.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    5 days ago
    Surprising New Favourite

    My first bite of a Chief Collagen bar was met with a moment of readjustment of my palette. I had become accustomed to bars that had a solid crunch to it but were filled with far too much sugar. The texture of the Collagen bar is different to anything else on the market but I really enjoy it. I jump in between these bars and the Chief brisket bars when I crave a more savoury taste. Normally I'm a sucker for a chocolate flavour but the Cashew Shortbread is a new favourite for me. It's refreshing to have Chief come onto the market that actually has awesome ingredients and supports my workout routine between climbing and pilates.

    Krystle W.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Cashew Shortbread
  • Rated 5 out of 5 stars
    6 days ago
    Sooooooo much better than Jerky or Biltong!

    I grew sick of cracked teeth, weird dry chunks of what might be shoe leather and more salt and preservatives than my kidneys know what to do with. Along comes Chief with a shelf stable alternative that tastes like pulled beef in a bar. Organic as well! I have bars stashed everywhere -car, work, handbag - so I can hit cravings hard and fast.

    Deidre R.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Traditional

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