Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

Customers say this starter pack offers an excellent way to explore different snack options. Many reviews highlight the collagen bars' unique texture and flavors, with chocolate and peanut butter varieties receiving frequent praise. The brisket bars draw mixed reactions - while some enjoy their savory profile, others find the texture takes getting used to. The biltong emerges as a consistent favorite among reviewers. Many appreciate having these portable snacks for travel, work, and outdoor activities. While most enjoy the variety, some note the meat bars aren't to their taste. Reviews frequently mention the convenience of sampling different flavors before committing to larger purchases.
4.8
Rated 4.8 out of 5 stars
Based on 2,053 reviews
Total 5 star reviews: 1.8k Total 4 star reviews: 137 Total 3 star reviews: 57 Total 2 star reviews: 20 Total 1 star reviews: 22
95%would recommend these products
Customers Talked About
2,053 reviews
  • Rated 5 out of 5 stars
    4 minutes ago
    5 Stars

    Tastes amazing and great texture

    Heidi
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    3 days ago
    Clean yummy snack!

    Such a delicious, healthy snack for when you’re too busy to sit down and eat! Perfect balance of flavour and texture, and it actually keeps you feeling full without that heavy, overly processed feel. A go-to for on-the-go days when you still want to make good choices.

    Stella A.
    Verified Buyer
    Collagen Protein Bar - Cashew Shortbread
  • Rated 5 out of 5 stars
    4 days ago
    5 Stars

    Excellent healthy protein snack.

    Aaron
    Organic Beef Bars - Traditional
  • Rated 5 out of 5 stars
    4 days ago
    Organic protein bars

    The great taste and texture of these bars hard to surpass. They're delicious. For a small portion of shredded beef they are surprisingly filling.

    Vernon H.
    Verified Buyer
    Organic Beef Bars - Traditional
  • Rated 5 out of 5 stars
    4 days ago
    Filling, delicious and healthy snack!

    I love these bars and keep them on me at all time. Work desk, car, home, gym bag. Excellent flavour and texture. Very natural ingredients and you can tell by the taste. Started off with the choc covered (also great) but changed to these for the foreseeable future. I have some food allergies too, so really happy with the ingredients!

    Matthew M.
    Verified Buyer
    Collagen Protein Bars - Mixed Box
  • Rated 1 out of 5 stars
    4 days ago
    1 Star

    I honestly didn’t like their brisket bars. They were far too salty. I won’t be buying from them again

    Gregg
    Organic Beef Bars - Traditional
  • Rated 5 out of 5 stars
    6 days ago
    5 Stars

    Always the best, will forever buy these.

    Janelle
    Organic Beef Bars - Traditional
  • Rated 5 out of 5 stars
    6 days ago
    So yum!

    Favourite flavour and has the least amount of ingredients, this one is extra good for your gut :)

    Brianna B.
    Verified Buyer
    Collagen Protein Bar - Lemon Tart
  • Rated 5 out of 5 stars
    6 days ago
    Tastes Great

    I could do with a bit more Chili but I just add some Tabasco. Otherwise Perfect

    Peter P.
    Verified Buyer
    Organic Beef Bars - Cayenne Chilli
  • Rated 5 out of 5 stars
    6 days ago
    Great bars

    These bars are great, I use them as my mid day meal, for health reasons.

    Peter P.
    Verified Buyer
    Organic Beef Bars - Chipotle & Lime
  • Rated 5 out of 5 stars
    6 days ago
    My favourite bars!

    These are the best protein bars . No bloating, no weird aftertaste, just clean, natural ingredients, and so delicious. I prefer the non-choc covered (choc gets a bit melty) and cashew shortbread is 10/10.

    Jessica M.
    Verified Buyer
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    6 days ago
    Delish

    Love these, great for rides where they don't melt in yr back pocket. Great afternoon treat without the guilt. Always on hand.

    Paul G.
    Verified Buyer
    Collagen Protein Bars - Mixed Box

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