Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

Customers say this starter pack offers an excellent way to explore different snack options. Many reviews highlight the collagen bars' unique texture and flavors, with chocolate and peanut butter varieties receiving frequent praise. The brisket bars draw mixed reactions - while some enjoy their savory profile, others find the texture takes getting used to. The biltong emerges as a consistent favorite among reviewers. Many appreciate having these portable snacks for travel, work, and outdoor activities. While most enjoy the variety, some note the meat bars aren't to their taste. Reviews frequently mention the convenience of sampling different flavors before committing to larger purchases.
4.8
Rated 4.8 out of 5 stars
Based on 2,170 reviews
Total 5 star reviews: 1.9k
Total 4 star reviews: 145
Total 3 star reviews: 60
Total 2 star reviews: 21
Total 1 star reviews: 24
95%would recommend these products
Customers Talked About
2,170 reviews
  • Rated 5 out of 5 stars
    4 minutes ago
    good

    yummy and filling

    Megan G.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Double Choc - Chief Nutrition
  • Rated 5 out of 5 stars
    9 hours ago
    5 Stars

    Great product, clean, delicious and quick service.

    Gordon
    Reviewing
    Collagen Protein Bar - Peanut Butter - Chief Nutrition
  • Rated 5 out of 5 stars
    2 days ago
    Feels like a treat!

    Love these. Feels like you're having a treat but with much better macros!

    Byron B.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Peanut Butter - Chief Nutrition
  • Rated 5 out of 5 stars
    2 days ago
    ?

    We love them !

    Leonie c. H.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box - Chief Nutrition
  • Rated 5 out of 5 stars
    4 days ago
    Best protein bars

    I eat these bars along with the meat bars for lunch when playing golf. I’m allergic to chocolate so these bars are perfect for me, also the collagen makes them a great choice as I’m over 60 and need a collagen supplement. They’re an excellent product

    Daryl P.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Peanut Butter - Chief Nutrition
  • Rated 5 out of 5 stars
    4 days ago
    Great bars

    It’s so hard to find protein bars that aren’t full of auger or coated with chocolate so these bars are my 1st choice as a meal replacement or snack. I eat them for lunch when playing golf, they’re easy to carry as they don’t need to be kept cold and they taste great

    Daryl P.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Traditional - Chief Nutrition
  • Rated 5 out of 5 stars
    4 days ago
    Protein bars

    Ordered the choc mint and love them , so filling and delicious, great bonus they are clean.

    Tracy O.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Choc Mint - Chief Nutrition
  • Rated 5 out of 5 stars
    4 days ago
    Protein bars

    Good clean ingredients

    Anne H.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box - Chief Nutrition
  • Rated 5 out of 5 stars
    6 days ago
    Love these Beef Bars

    Great for a snack and to boost the protein.

    Rachel J.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Traditional - Chief Nutrition
  • Rated 5 out of 5 stars
    1 week ago
    Beef Bars Traditional

    Love the unprocessed taste and structure of these beef bars. A great way to get to your daily protein level.

    George O.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Traditional - Chief Nutrition
  • Rated 5 out of 5 stars
    1 week ago
    Best protein bars ever!!

    15/10, I have 1 a day and just love how they taste and how clean the ingredients are!! They are by far the best bars out there and don’t have that sinking chalky taste, they are light and filling! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️

    Cassie M.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Peanut Butter - Chief Nutrition
  • Rated 5 out of 5 stars
    1 week ago
    Best on the market

    I’ve done my research and these are hands down the cleanest and yummiest protein bars, and so many flavours so you don’t get tired of eating the same thing.

    Andrea Q.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box - Chief Nutrition

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