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No ultra processed anything

We care deeply about what we put in, and what you get out of it. 

Made for people who give a damn

Real food, clean ingredients, nothing you donโ€™t need.

Chief
Other Brands

Real food, clean ingredients

Low sugar + no sugar alcohols

Gut friendly

No bloating or gas

Minimally processed

Suitable for the whole family

Customer Reviews

4.8
Rated 4.8 out of 5 stars
Based on 743 reviews
96%would recommend these products
Customers Talked About
743 reviews
  • Rated 3 out of 5 stars
    4 minutes ago
    3 Stars

    Not for me. I donโ€™t like the texture or taste.

    Karen
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 hour ago
    Delicious

    It wasn't until I tried the Chief protein bars, that I realised how much I did not like the texture of the usual store bought bars. As described, these are more like a shortbread consistency & the Lemon Tart one is my FAVOURITE. Have already ordered a box of those!

    Natalie H.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    3 hours ago
    Good mix

    I love these protein bars (but not all flavours).

    It is a good mix options to try the flavours, I would not say I like every flavour but this is the way to find what you like.

    Hazelnut and Double choc remain my top choices.

    Paul D.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    Yesterday
    Whey Protein

    Not overly sweet, smooth clean taste. No junk. Typical Chief fare.

    Thank you Chief.

    Hilary M.
    Verified Buyer
    Reviewing
    Grass-fed Whey Protein Powder - Smooth Chocolate
  • Rated 5 out of 5 stars
    Yesterday
    5 Stars

    Iโ€™ve been ordering these for over a year now and I am still obsessed. Such a great on the go healthy snack

    Sian
    Reviewing
    Organic Beef Bars - Mixed Box
  • Rated 5 out of 5 stars
    Yesterday
    Delicious!

    Absolutely perfect for morning smoothies for us. Keeping kids full & so tasty - will get this regularly.

    Tracey G.
    Verified Buyer
    Reviewing
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    2 days ago
    Muscle Recovery Magic

    The unflavoured Whey allows me to create my own flavour by adding cacao, banana or as I feel

    The whey helps my muscles recover and maintain after a a heavy session at the gym which is super important as a post menopause woman - strong muscles, strong bones!

    Artemis B.
    Verified Buyer
    Reviewing
    Grass-fed Whey Protein Powder - Unflavoured
  • Rated 5 out of 5 stars
    2 days ago
    5 Stars

    Love this stuff. Tastes great and mixes well. Especially with yoghurt. Doing more protein is helping stay away from junk.

    Margaret
    Reviewing
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    2 days ago
    Great quality!

    Love this protein powder! Has a nice taste and you can tell itโ€™s amazing quality product. I wonโ€™t go back to any other brand (and I tried heaps of them on the market!)

    Estera W.
    Verified Buyer
    Reviewing
    Grass-fed Whey Protein Powder - Smooth Chocolate
  • Rated 5 out of 5 stars
    2 days ago
    Whey protein

    Love the product

    Great service

    janine n.
    Verified Buyer
    Reviewing
    Grass-fed Whey Protein Powder - Creamy Vanilla
  • Rated 5 out of 5 stars
    2 days ago
    Taste test

    I bought all the flavours and had a taste test with my kids to see what they liked and would โ€œacceptโ€ in their lunch boxes on those days you need something quick from a packet to add for a snack - with no guilt.

    The winners were choc mint and double choc, and salted caramel second. It was a fun family activity which was a bonus.

    Samantha S.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    1 week ago
    Perfect Snack

    I bought a mixed box to give these a go. Iโ€™ll be honest it looked a bit hyped up.

    When they arrived they were packed very nicely, and the individual packaging was clear and easy to read

    The bars are delicious. I couldnโ€™t pick a favourite flavour. As a once a day snack they are great. Iโ€™m not a massive jerky fan as itโ€™s too chewy. These feel like actual meat. The cost is very reasonable too, considering how much meat there is.

    I bought another 3 mixed boxes. Iโ€™m not a fan of subscriptions but buying these in bulk works for me.

    Glen W.
    Verified Buyer
    Reviewing
    Organic Beef Bars - Mixed Box

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