We launched our first product in 2015 and always wondered if we’d ever make it beyond a little niche health food business. Well, we’re very happy to say Woolies has given us our shot and you can now find 2 of our Chief Collagen Bars (Hazelnut Brownie and Cashew Shortbread) in hundreds of Woolies stores around the country! And our entire range is available at Woolworths Double Bay (which is why you can see our beef range in the pic!).
Thanks so much to everyone who helped us get to this milestone, it’s been a journey!
Be sure to tag us in when you discover our products in stores! @chief.nutrition #wearechief