Traditional Beef Bars (12 bars) - New Adventure Snack Bar

Rated 4.8 out of 5 stars
97 Reviews

"Perfect texture and taste, so glad I found out about this bar. An optimal solution for people who like savoury snacks."
- Michele S.

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Introducing our new adventure snack bar – a clean, meaty snack bar to satisfy your savoury cravings. Each snack bar starts off as 80g of organic grass-fed beef brisket and topside; we just take out the water weight. We slow dry the bars to create a tender and easy-to-eat snack bar that's packed full of flavour and nutrients. Whether you're embarking on a new adventure or simply need a quick, satisfying snack, our beef bars are the perfect choice. If you're in the mood for something different, don't forget to check out our delicious fish and chips option as well.

  • Organic Grass-fed Grass Finished Aussie beef
  • Incredibly nutrient dense, 80g of beef goes into every 40g bar, we just take out the water weight
  • 18g nature's original Protein
  • Low Carb, just 4.6g per bar
  • No added Sugar, just 1g per bar
  • Good source of Heme Iron (12% RDI)
  • Good source of Vitamin B12 (51% RDI)
  • No nasty Preservatives (no added Nitrates or Nitrites)
  • Gluten and Dairy Free
  • They taste like a delicious roast!
A clean, high protein, low carb snack that can replace a meal if you're stretched for time.
  • Keep them in your glovebox (heat won't affect them).
  • Keep them in your pantry as a prep free way to add protein to meals.
  • Will last up to 10 months without refrigeration. Keep in the fridge or freezer for longer storage.
  • Great pre or post workout.
  • Combine with the collagen bars for a more complete meal.
  • Kids love them too!

12 Bars of Traditional Beef Bars (40g)

Energy, 610 kJ / 146 Cal
Protein, 18.4g
Gluten, Nil detected
Fat, 3.8g
- - Saturated Fat, 1.4g
Carbohydrate, 4.6g
- - Sugars, 1.0g
Sodium, 529mg
Iron, 1.4mg (12% RDI)
Riboflavin, 0.2mg (10% RDI)
Niacin, 3.8mg (38% RDI)
Vitamin B12, 1.0μg (51% RDI)

Ingredients: Organic Grass-fed Beef (80%), amaranth flour, cranberries, coconut aminos, vinegar, salt, spices (paprika, cumin, onion powder, garlic powder, pepper, nut meg), lactic acid.

Gluten FreeNut FreeDairy FreeSoy FreeNo Vegetable OilsNo Nasty Preservatives

"Love the texture, the taste and the satiety it provides. It's so practical!! Like a meal in a bar."

- Ligia C.

A delicious traditional flavour

Made using a traditional biltong recipe with a modern twist for a mild salt and vinegar taste. We use coconut aminos instead of soy, and add flavour with vinegar, paprika, cumin, onion powder, garlic powder, pepper and nut meg. We also add a touch of dried cranberry for a little sweetness and fibre.

High Protein

Packed full of nature's original protein, with over 18g of protein per bar to fill you up fast.


We source our beef from family owned organic farms where cattle forage freely their whole lives.
Low Carb Snacks

Low Carb

Naturally low carb, with some complex carbs in the form of a small amount of dried fruit for vitamins.
Preservative Free Beef Snacks

No Nasties

We naturally preserve our beef just as our ancestors did, with no added nasties like nitrates or nitrites.
High Protein Snacks

Nutrient Dense

Packed full of highly bioavailable protein, minerals and essential vitamins only found in animal products.

Real food

80g of beef goes into each 40g bar which is slow dried to remove the water weight. They're basically a steak.

Easy to Digest

Slow dried which makes them tender and easy to chew. This makes them easy to digest too.

No Antibiotics or Hormones

Free from antibiotics and growth hormones found in the majority of beef.

Like jerky, but better!

Unlike most jerky, we naturally preserve our beef just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG). A lot of jerky is surprisingly high in sugar (upwards of 20%!) but our products have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. Better is an understatement.

Made for Pack Flippers

Beef is a superfood but most meat snacks are ultra processed. You care about what goes into your food, and we do too. It's all about clean ingredients your body will recognise as real food.

Trusted by the pros

Dr Naras Lapsys, Dietitian

"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."

Jessica Turton, Dietitian

"Chief Bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious."

Cliff Harvey, Nutritionist, Keto Researcher

"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Penny Benjamin, Nutritionist

"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief delivers on all accounts."

Frequently bought with

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Rated 4.8 out of 5 stars
Based on 97 reviews
Total 5 star reviews: 84 Total 4 star reviews: 5 Total 3 star reviews: 7 Total 2 star reviews: 0 Total 1 star reviews: 1
92%would recommend this product
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97 reviews
  • Dominic M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Best post workout snack

    Love the flavor, great ingredients, good bang for your buck. Love these 🤙💪

  • Niall O.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Love them!!!

    Trying to switch to a higher Protein based diet, and took a punt on these bars to compliment the rest of the changes in my diet. I'll regularly now just have one of these bars as a lunch/snack on the go, and have been really enjoying them. Keeping myself full on healthy high protein options like this, is preventing me from craving the carbs/sugars that got me in a dangerously overweight condition. Dropping weight easily with this change in diet, and not finding it too much of a struggle when I get to eat tasty food like these Chief Beef Bars. Bought 12 to test them out, but have just signed up for the monthly subscription now instead. Keen to see if you develop any other flavours, other than Chilli (I'm not into spicy!!)

    CN Profile picture for Chief Nutrition
    Chief Nutrition
    3 weeks ago

    Thanks so much Niall and congrats on your weight loss! Yep we have some epic new flavours in the works, stay tuned!

  • Diana A.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    So good !!

    Delicious and a perfect snack when I’m on the go. They actually fill me and stave of the Hangy- ness !

    The photo I’m posting with this review is my last empty bar wrapper I just gobbled up 😂

  • Ligia C.
    Flag of Australia
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Tasty and filling

    Love the texture, the taste and the satiety it provides. It's so practical!! Like a meal in a bar. 😋

  • Lincoln T.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Fantastic guilt free snack

    The bars taste fantastic and are great for snaking when on a carnivore diet. Just wish they were 50% bigger!

    CN Profile picture for Chief Nutrition
    Chief Nutrition
    1 week ago

    Thanks so much Lincoln! We do plan on doing a bigger version. FYI the current version contains 80g of beef, dried down to a 40g bar (we just remove the water weight) so they're much bigger / more nutrient dense than they look!

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Frequently asked question

Everyone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).

All our meat is 100% organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised beef. We use brisket and topside sourced from family owned organic farms in QLD, Australia where cattle forage freely all year round.

It’s important to recognise that every time we cook food we “process” it. A whole food product is defined as “a food that has been processed or refined as little as possible and is free from additives or other artificial substances”. Our products are whole foods, not “processed meats”, because they’re made with high quality meat, with a few herbs and natural ingredients. They’re dried using a traditional process (which is healthier than cooking it at high temperature) without the ingredients found in “processed meats”.

When referring to "processed meats" what the experts are talking about are sausages, bacon, deli meats, canned meats and dried meats that contain harmful vegetable oils, too much salt, added nitrites and nitrates and other harmful additives.

This is a quote from one of advisors, Dr Naras Lapsys:

"I for one, would find it very difficult to ever categorise the meat sourced in Chief as 'processed meat'. It just is not. The meat is grass fed and cured without using any harmful nitrates or other potentially toxic chemicals. Furthermore, the curing process does not involve cooking the meat at high temperatures, a process that has been well established as producing very toxic products called advanced glycation end products or AGEs. So processed meat, it is not."

If you'd like to delve deeper, please read this article.

There's about 500mg of sea salt per bar, a twist of a salt shaker. They’re lower in salt than most dried meat products, and it’s important to remember beef has natural levels of salt which are effectively doubled when you dry it (i.e. take out the water).

If your Dr has told you to limit salt due to hypertension, then you should probably avoid these. It’s important to understand, though, that hypertension is a metabolic problem causing salt retention, not a salt intake problem. Ultra processed foods are the root of metabolic problems. These bars are minimally processed and free from all the ingredients that make other foods “ultra processed”.

For those not suffering from hypertension, salt has had a bit of an unfair bad rap and recent science is calling this into question. Here’s a good book on the topic.

Or for a shorter read, our Chief Nutritionist has written about salt here.

Our beef range is designed for those looking for a high quality protein source on the move, but they're also a brilliant post workout recovery snack and great for those who just want a guilt free, savoury snack.

Yes! Our kids love the non chilli options which are perfect for kids and a great way to get some high quality protein into their diet. We have many customers tell us it's the only solid food they can get their kids to eat!

You should always check with your doctor. Some may warn you off dried meat during pregnancy because it's not cooked but there is nothing in our products that you would need to worry about while breastfeeding. They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).

Meat is a staple of a keto diet but it’ll depend on what else you’re eating.

Our collagen bars are even more keto friendly as they’re high in good fats from nuts and MCT.

We can't give you that advice so you need to speak with your dietitian but we have had feedback from dietitians that all our products are suitable for diabetics.

No, they're made from real beef, not a plant based meat. We would highly recommend avoiding plant based meats which are ultra processed foods made with vegetable and seed oils.

The beef we use is Halal certified but our manufacturing is not Kosher or Halal certified yet. We are working on Halal certification as we already export other products to the Middle East.

The beef bars and biltong will last on the shelf for at least 9 months without refrigeration. The date on the product is a best before date, not an expiry date, which means it's a question of taste after that date. If you want them to last longer, they can be refrigerated or frozen.

Refrigerate once opened and consume within 3 days.