The real food guide
Tired of sugary protein bars, processed snacks and feeling hungry an hour later? Here's why people are making the switch to real beef.
Why it matters
When hunger strikes, the convenient options are often loaded with refined carbohydrates, sugar, seed oils and unnecessary additives. So, we created Chief Beef Bars - organic grass-fed Australian beef, slow dried into a delicious, protein-rich savoury snack. It's like a steak, in your pocket.
Most protein bars are trying to be chocolate bars in disguise. Chief Beef Bars are different. Made from real beef brisket, they deliver a rich, savoury flavour and a satisfying, meaty texture. Perfect for those moments when you want something salty and substantial rather than another sweet snack. It's a steak, on the move.
We start with organic Australian beef from cattle raised on pasture their whole lives. Every 40g Chief Beef Bar starts with over 80g of beef brisket, we just remove the water weight. No need to settle for cheap, highly processed snack alternatives.
Getting enough protein can be challenging, especially when you're rushing between meals. Each Chief Beef Bar contains 3 eggs worth of protein. Whether you've finished a workout, are stuck between meetings or need something to get you through the afternoon, Chief makes adding more protein to your day simple.
Protein isn't the only reason to eat quality beef. Beef naturally provides important nutrients, including iron, vitamin B12 and zinc. These nutrients are part of what makes beef such a valuable addition to a balanced diet. And with Chief, you can enjoy the nutritional benefits of real beef in a convenient snack.
Ever turned over a snack and wondered why the ingredients list was so long? We believe food should be made from real food. That's why our Beef Bars are made without seed oils or synthetic preservatives, and are gluten-free, dairy-free and soy-free. Because convenient food shouldn't have to mean junk food.
A lot of snacks deliver a quick hit of energy without much substance. Chief Beef Bars are naturally protein-rich, low in carbohydrates and very low in sugar, making them a great alternative to conventional snack bars, crackers and chips. A beef bar can even serve as a meal on the move.
Eating well is easy when you've got a fully stocked kitchen and plenty of time. But what about the other 90% of life? Chief Beef Bars don't need refrigeration, making them ideal for your desk drawer, gym bag, car or backpack. You can even add one to a salad or meal when you need a convenient, prep free protein boost.
The best healthy habit is one you actually enjoy. That's why we've created a range of delicious savoury flavours, from classic Traditional Beef and Smokey BBQ to Cayenne Chilli and zesty Mexican. They're rich, meaty and full of flavour, without needing a sugary coating or a long list of unnecessary ingredients.
Your next step
Eating better doesn't have to mean spending hours in the kitchen, following a complicated diet or giving up the foods you enjoy. Sometimes, it's as simple as having a better snack within reach. Start with Chief Beef Bars and discover just how satisfying real food can be.
A tender, slow dried beef snack that's packed full of nutrients including iron, B12 and as much protein as 3 eggs! A clean and satisfying savoury option that'll help you stop eating junk.
Mind-blowing texture and flavours. Reminds me of a good beef brisket!
View full ingredients, nutrition information and purchase options on the product page.
Always read the product label. Protein and ingredient details vary between flavours and products.
