Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

Customers say this starter pack offers an excellent way to explore different snack options. Many reviews highlight the collagen bars' unique texture and flavors, with chocolate and peanut butter varieties receiving frequent praise. The brisket bars draw mixed reactions - while some enjoy their savory profile, others find the texture takes getting used to. The biltong emerges as a consistent favorite among reviewers. Many appreciate having these portable snacks for travel, work, and outdoor activities. While most enjoy the variety, some note the meat bars aren't to their taste. Reviews frequently mention the convenience of sampling different flavors before committing to larger purchases.
4.6
Rated 4.6 out of 5 stars
Based on 456 reviews
Total 5 star reviews: 348 Total 4 star reviews: 61 Total 3 star reviews: 36 Total 2 star reviews: 9 Total 1 star reviews: 2
90%would recommend these products
456 reviews
  • Rated 5 out of 5 stars
    3 minutes ago
    Starter

    Love all the flavours. Really helped when you have to have a snack.

    Anneleen V.
    Verified Buyer
  • Rated 5 out of 5 stars
    19 hours ago
    Great pack to find the flavours you like the most.

    All of the bars were delicious and I'm not a fan of beef. We ordered the pack so we could work out which flavour we liked the best to reorder.

    Kylie P.
    Verified Buyer
  • Rated 5 out of 5 stars
    4 days ago
    Starter Pack

    These are great you get a bit of everything.

    Damo F.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 weeks ago
    A great way to get to know Chief.

    I ordered 2 starter packs to take on our family camping trip, and they were a definite hit! We all quickly discovered our favourite flavours and the boxes emptied fast. A great way to get to know Chief.

    Nicole B.
    Verified Buyer
  • Rated 5 out of 5 stars
    3 weeks ago
    Nice surprise

    After buying the biltong and brisket bars I thought I'd try the starter pack as even though I don't really have a sweet tooth, I thought I'd try the collagen bars. I was very pleasantly surprised how great they taste, and I will be including them in my purchases in future.

    Clare M.
    Verified Buyer
  • Rated 5 out of 5 stars
    3 weeks ago
    So so so yummy.

    Not sure what to order but want to try a few different things. This pack is for you!

    Gina J.
    Verified Buyer
  • Rated 5 out of 5 stars
    3 weeks ago
    Great sample box

    This was a great way to try the mix of products available. The Beef Brisket bars are a little different and I enjoyed the flavours. Good way to find out what products to buy again!

    Selena T.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    5 Stars

    Great products. Very high quality and great tasting

    Chris
  • Rated 5 out of 5 stars
    1 month ago
    Really good

    My husband massive biltong fan really enjoyed it.

    Collegan bars were sensational! Liked all the flavours.

    Beef bars- look it wasn’t our thing but seem like they’d be good if that’s what you into.

    Elizabeth M.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    Noice!

    Very very nice!

    I'll choose non choc coated next box as I tend to keep them in my (hot) car as snacks.

    Pete H.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    Delicious!

    Love them! Very tasty

    Adam Z.
    Verified Buyer
  • Rated 4 out of 5 stars
    1 month ago
    4 Stars

    Quick delivery well packaged and as advertised.

    Phil

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