About our collagen bars
Collagen is an odourless, tasteless, dairy free protein source. We like it because it's a great environmentally friendly option and easier on the gut than other proteins like whey. There's also a bunch of new research suggesting it's beneficial for gut health, joint and tendon health, recovery and hair, skin and nails.
Trusted by the pros
Designed by health experts
Chief was co-founded by health and fitness specialists Libby Babet (former trainer on The Biggest Loser) and Veronika Larisova (Nutritionist).
Most snack and protein bars are basically candy cars, filled full of artificial thickeners, fillers, emulsifiers, sweeteners and sugar alcohols. The 'healthier' ones contain way too much sugar, usually from dates. We've cut the crap.
Do you always look at the back of the pack? You'll like what you see, clean ingredients and great macros. Designed in consultation with experts to be suitable for keto and paleo diets.