Health and Fitness Articles

Consumption of fresh lean beef has been found to increase cognitive function in children and young adults, such as learning tasks, memory, problem-solving and even motor control. The effects on learning and memory from red...

We're increasing the price of our beef bars shortly so we wanted to let you know in advance about why and what you can do about it.

Man-made trans fats are the single food group (if you can call them that) that we'd toss in the bin... for good. Read on to find out why.

Yosemite National Park is a trail runner’s dream... from epic scenery to wildlife that'll kill you. 

Our co-founder, Vee, offers up a simple explanation of the Paleo diet with a few Paleo recipes thrown in for inspiration!

  Chief works with the best, from regen farmers to distributors. We choose to stock our products in stores from people who share our vision and wish to positively impact you and the ones around...

Charles Poliquin is recognised as one of the World's most influential and respected strength and conditioning coaches. When asked for his single best dietary tip for optimal leanness, energy and sustained mental focus he said "it’s simple, try the...

What are the benefits of massage? What is the best massage technique? How often should you get a massage? 

Like most people, my journey into the mountains started with the basic tourist trails. The ones with plenty of signposts, well-worn tracks and man-made steps. It was great to be out there in nature, feeling...