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Gluten & dairy free

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Suitable for the whole family

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Clean ingredients

Like jerky, but better

Unlike most jerky, we naturally preserve our beef just as our ancestors did - without nasty preservatives which destroy gut health. A lot of jerky is also surprisingly high in sugar, but not these. And, they're slow dried which makes them much more tender than jerky. Better is an understatement.

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High Protein

Packed full of nature's original protein, with as much protein as 3 eggs, to fill you up fast.

Low Carb Snacks

Low Sugar

Naturally low sugar. The beef bars have a little natural sugar from a small amount of dried fruit (added for taste and vitamins).

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Better Skin, Hair, Nails

Supports healthy skin which in turn supports your nails and hair.

High Protein Snacks

Nutrient Dense

Over 50% of the original weight of beef (water) is removed leaving all the protein, minerals and essential vitamins.

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Easy to Eat and Digest

Our beef bars and biltong is slow dried which makes it tender, easy to chew, and easy to digest.

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No Antibiotics or Hormones

Free from antibiotics and growth hormones found in the majority of beef.

High protein sweet treats, with benefits

Collagen protein contains a unique blend of amino acids that support:

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Gut Health

Glycine, glutamine + proline support the health of your gut.

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Muscle Recovery

Glycine, hydroxyproline + proline speed up recovery.

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Better Skin, Hair, Nails

Supports healthy skin which in turn supports your nails and hair.

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Joints and Tendons

Decreases joint pain and makes joints more flexible.

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Better Absorption

Highly absorbable protein your body can actually use.

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No Bloating

Easier on the gut than other proteins because it's easily absorbed.

Avoid the junk

Naughty treats really do add up. Now it's an easy swap.

Chief Snacks
Other Snacks

Real food, clean ingredients

Low sugar + no sugar alcohols

Gut friendly

No bloating or gas

Minimally processed

Suitable for the whole family

We avoid all the usual nasty stuff

Always have, always will.

That's why we're

Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Chief Customer Reviews

Customers say these bars taste delicious and satisfying, with rich chocolate flavours and interesting varieties like hazelnut and mint. Many appreciate the convenient, portable format perfect for work, travel, and active lifestyles. Reviewers frequently mention appreciating the clean ingredient list and high protein content. Common feedback notes the bars are filling and help manage hunger between meals. Some mention texture preferences—a few find them slightly rubbery or crumbly, while others enjoy the dense, mousse-like quality. A small number report the chocolate-coated varieties can melt in warm conditions. Overall, customers value these as a tasty alternative to typical sugary snacks.
4.8
Rated 4.8 out of 5 stars
Based on 1,868 reviews
94%would recommend these products
Customers Talked About
1,868 reviews
  • Rated 5 out of 5 stars
    3 minutes ago
    Delight at night

    Perfect after meal finisher for me. Something sweet tasting but not bad for you. I needed chocolate or lollies before being introduced to Chief bars, now I don't eat anything sugary at night. Thanks for making such good products.

    Matthew E.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Double Choc
  • Rated 5 out of 5 stars
    Yesterday
    great snack

    easy healthy snack, do keep cool tho as the choccy does melt.

    Aex W.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Double Choc
  • Rated 5 out of 5 stars
    Yesterday
    Obsessed !

    Try these in the freezer and thank me later 😍😍😍

    Bronte B.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Choc Mint
  • Rated 5 out of 5 stars
    Yesterday
    Yummy satisfaction

    My first batch was a taste test. No this delicious bar is part of my daily routine. Very yummy.

    Ronald R.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Double Choc
  • Rated 5 out of 5 stars
    Yesterday
    OMG

    Trying all the flavours and so far this one is in front. I loved the chunks of hazelnut throughout the bar. I wanted another one!

    Silvana R.
    Verified Reviewer
    Reviewing
    Collagen Protein Bar - Hazelnut Brownie
  • Rated 5 out of 5 stars
    Yesterday
    Absolutely delicious!

    These are my favourite protein bars which I love so much they are on subscription!! They are especially delicious after being refrigerated 😊

    Candace M.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Double Choc
  • Rated 5 out of 5 stars
    2 days ago
    Great

    Great for on the go snack for busy times

    Meg R.
    Verified Buyer
    Reviewing
    Organic Biltong – Traditional
  • Rated 5 out of 5 stars
    2 days ago
    Best Protein bar ever tasted

    I was blown away by the purity and goodness of these bars

    Julie G.
    Verified Buyer
    Reviewing
    Collagen Protein Bars - Double Choc
  • Rated 5 out of 5 stars
    5 days ago
    Pretty good

    Brought the sample box for choc coated and non choc coated cause couldn’t decide. This tastes really good, satisfying , no tummy issues. Had for my afternoon snack and kept me full to dinner time. I have tried this and the cashew shortbread which also was delicious. I’m so looking forward to trying them all to pick my favorite for my subscription. Good work Chief!

    Silvana R.
    Verified Reviewer
    Reviewing
    Collagen Protein Bar - Peanut Butter
  • Rated 5 out of 5 stars
    5 days ago
    5 Stars

    Choc mint is amazing

    Scott
    Reviewing
    Collagen Protein Bars - Choc Mint
  • Rated 1 out of 5 stars
    5 days ago
    1 Star

    These bars are absolutely disgusting, they are like a dog treat.

    Love their protein and biltong, but these bars are horrendous

    Megan
    Reviewing
    Organic Beef Bars - Traditional
  • Rated 5 out of 5 stars
    6 days ago
    Delicious!

    The perfect mid afternoon snack that is so good for you and filled with only natural ingredients. Perfect protein and collagen hit too

    Monique L.
    Verified Buyer
    Reviewing
    Collagen Protein Bar - Peanut Butter

Frequently Asked Questions

Still have questions?

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