Avoid the junk
Naughty treats really do add up. Now it's an easy swap.
Rated 4.8 out of 5 stars
1,725 Reviews
Best Sellers Starter Pack
10 products
From $4.30 per product
"" - Grace W. (verified buyer)
High protein
Low carb
No preservatives
No seed oils
Gluten free
Free shipping over $99
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90-Day Guarantee
About the Beef Brisket Bars
Eat clean on the move with our steak bar - a clean, meaty snack bar to satisfy your savoury cravings. Each snack bar starts off as 80g of organic, grass-fed beef brisket and topside; we just take out the water weight. We slow dry the bars to create a tender and easy-to-eat snack bar that's packed full of flavour and nutrients. Whether you're embarking on a new adventure or simply need a quick, satisfying snack, our beef bars are the perfect choice.
About the Biltong
When you want a clean snack to satisfy your savoury cravings, you'll love our biltong. Just like slow cooking is better than zapping in a microwave, we slow air dry our beef which means it's naturally more tender and healthier than jerky. Free from all the nasty stuff you usually find in dried and cured meats, very low in sugar and taste the difference with organic, grass-fed and grass-finished Aussie beef.
About the Collagen Bars
Stop eating junk with this biscuity, nut butter based snack to satisfy your sweet cravings! It's easy to find bars with great macros, or with clean ingredients, but it's hard to find both. We've done it with these bars, incredible macros AND clean ingredients!
See the "What's in the box" tab below for flavour details. Suitable for the whole family.
Multiple products are in this pack so please refer to the product images and zoom for details.
- Savoury snacks to help you stop eating junk
- Real food, clean ingredients
- Made with organic, grass-fed Aussie beef (dried)
- High in protein
- Packed with essential vitamins and minerals including iron and B12
- Low carb, low sugar
- No nasty preservatives
- No MSG or seed oils
- Curbs cravings, stops you eating junk
- Sweet snack to help you stop eating junk
- Real food, clean ingredients
- Made with nut butter and collagen protein
- High in protein, fibre and good fats
- Low carb, low sugar, no sugar alcohols
- No thickeners, fillers or seed oils
- Collagen protein supports gut health, skin, hair, nails and recovery
- Curbs sugar cravings, stops you eating junk
More questions?
Read our FAQ or chat with us
Gluten & dairy free
Suitable for the whole family
Clean ingredients
About Chief Beef Bars
Like jerky, but better
Unlike most jerky, we naturally preserve our beef just as our ancestors did - without nasty preservatives which destroy gut health. A lot of jerky is also surprisingly high in sugar, but not these. And, they're slow dried which makes them much more tender than jerky. Better is an understatement.
High Protein
Packed full of nature's original protein, with as much protein as 3 eggs, to fill you up fast.
Low Sugar
Naturally low sugar. The beef bars have a little natural sugar from a small amount of dried fruit (added for taste and vitamins).
Better Skin, Hair, Nails
Supports healthy skin which in turn supports your nails and hair.
Nutrient Dense
Over 50% of the original weight of beef (water) is removed leaving all the protein, minerals and essential vitamins.
Easy to Eat and Digest
Our beef bars and biltong is slow dried which makes it tender, easy to chew, and easy to digest.
No Antibiotics or Hormones
Free from antibiotics and growth hormones found in the majority of beef.
About Chief Collagen Bars
High protein sweet treats, with benefits
Collagen protein contains a unique blend of amino acids that support:
Gut Health
Glycine, glutamine + proline support the health of your gut.
Muscle Recovery
Glycine, hydroxyproline + proline speed up recovery.
Better Skin, Hair, Nails
Supports healthy skin which in turn supports your nails and hair.
Joints and Tendons
Decreases joint pain and makes joints more flexible.
Better Absorption
Highly absorbable protein your body can actually use.
No Bloating
Easier on the gut than other proteins because it's easily absorbed.
We avoid all the usual nasty stuff
Always have, always will.
That's why we're
Trusted by the experts
Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."
Customer Reviews
Total 5 star reviews: 1.5k Total 4 star reviews: 131 Total 3 star reviews: 77 Total 2 star reviews: 17 Total 1 star reviews: 16
94%would recommend these products
Customers Talked About
- Taste
- Texture
- Convenience
- Nutrition
- Satisfaction
1,725 reviews
- Rated 5 out of 5 stars3 minutes agoYummiest snack!!
Chief did us all a favour by adding chocolate coating to an already delectable snack bar! I’ve been purchasing the OG bars for a few years but despite still loving them-these are definitely my new favourites.
A very chocolatey flavour. Absolutely topped off with a coating of chocolate. Now if you’re an 80s baby like me you will know the original Milo bars. Well they’re almost like the healthier version of this! Chief just need to add a malt ingredient to this one and we have it back!!)
Michelle e.Verified Buyer - Rated 5 out of 5 starsYesterday5 Stars
They taste great, they are extremely easy to carry with you for a snack or as part of lunch and great for my Carnivore regime
Deborah - Rated 5 out of 5 stars4 days ago5 Stars
Bought 4 packets to take back with us to Dubai as we don’t live in Aus anymore. There is nothing like these bars, so clean and so good.
Janelle - Rated 5 out of 5 stars1 week agoBest little snack box
Best little snack box ever.. Love all of them
Sharon J.Verified Buyer - Rated 5 out of 5 stars1 week agoAcquired Taste
Love these bars but it did take a couple of tries to get used to the taste.
Melanie N.Verified Buyer - Rated 5 out of 5 stars2 weeks agoAbsolutely Delicious
Delicious products, great flavour, no nasties and simple ingredients. Will definitely purchase again!
Jessica M.Verified Buyer - Rated 5 out of 5 stars2 weeks agoAbsolute favourite
I love the big packs to grab in a pinch for when the kids and I are out and about. Perfect flavour and texture. So good!
Laura M.Verified Buyer - Rated 5 out of 5 stars2 weeks agoHealthy decadence
These bars are a great snack if you want to increase your protein intake and avoid sugar and many of the strange chemicals often found in high protein snacks. As I head into my 60’s I want to avoid muscle wasting, keep strong and avoid falls from frailty. These bars are my secret weapon! I love the hazelnut one as any coated in chocolate end up melting in my hand or the packet which is messy.
Ruth M.Verified Buyer - Rated 5 out of 5 stars2 weeks agoLove these bars, perfect snack!
My favourite! Not too sweet, very yum. Our clients love these Collagen Protein Bars
Sophie N.Verified Buyer - Rated 5 out of 5 stars2 weeks agoVery popular for our clients!
Clients love these Collagen Protein Bars
Sophie N.Verified Buyer - Rated 5 out of 5 stars3 weeks agoTasty and filling
Such a good snack for my super active kids. My boys love having one of these in their lunchboxes. With all the sport they do, getting enough protein in is a challenge. I much prefer some quality meet over a sugary muesli bar :)
Cecilie M.Verified Buyer - Rated 5 out of 5 stars3 weeks agoDelicious
Super tasty and a delicious, healthy snack. Will be ordering more.
Keren W.Verified Buyer
Frequently Asked Questions
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Our beef bars and biltong are made from organic beef and are a healthy savoury snack.
Our collagen bars are made from cashew nuts and collagen protein and are a healthy sweet snack.
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Everyone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).
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The best way to describe the taste would be like a nut butter biscuit. They're sweet but they’re very low in sugar because we use a natural sweetener (monk fruit).
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All our meat is organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised Aussie beef. Sourced directly from family owned farms following regenerative practices. Free from Bovaer and other feed additives as the cattle graze pasture their whole lives.
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Yes! Our kids love them and our whole range is perfect for kids. They are quite filling though so half a bar will probably be more than enough for the younger ones. Please note our collagen bars contain nuts.
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Absolutely - that's when many women need more nutrition the most. Still, check with your healthcare provider first since they know your specific situation.
Some may warn you off dried meat during pregnancy because it's "not cooked" but there is nothing in our products that you would need to worry about while breastfeeding. They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).
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Yes! We have a money back guarantee so if you don't like them just contact us for a swap or a refund. Easy.
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We dispatch the same business day if you order by 11am and the next day if you order after 11am. If you're in Australia or New Zealand it'll take a day to a few days depending on where you're located. Internationally is a bit longer but usually 1 to 2 weeks.
Still have questions?
Click the chat icon on the bottom right of the screen, or visit our support area.