What's collagen?
Collagen is an odourless, tastless protein source. We've chosen collagen because it's an environmentally friendly option and easier on the gut than other proteins.
Where our beef comes from
Chief is proud to partner with OBE Organic, Australia’s oldest organic beef company, started and owned by farmers.
Why we support Regen Ag
We support Regenerative Agriculture because it has some of the best solutions to our environmental challenges, and our escalating health crisis.