Chief works with the best, from regen farmers to distributors. We choose to stock our products in stores from people who share our vision and wish to positively impact you and the ones around you....

Charles Poliquin is recognised as one of the World's most influential and respected strength and conditioning coaches. When asked for his single best dietary tip for optimal leanness, energy and sustained mental focus he said "it’s simple, try the...

What are the benefits of massage? What is the best massage technique? How often should you get a massage? 

Like most people, my journey into the mountains started with the basic tourist trails. The ones with plenty of signposts, well-worn tracks and man-made steps. It was great to be out there in nature, feeling...

Coming into the new year, we know many of you will be looking to get your health and fitness back on track. Rodrigo Perez is one of our go-to experts, so we sat down with...

In our previous blog, you learnt why you need to tweak your exercise and nutrition as you enter your 40s and 50s. But what exactly do you need to do, and how do you get the...

You can be fit and healthy no matter what age, but what comes easy when you are in your 20s requires a little different approach and more consistency when you are in your 40s and...

Here's a quick and easy 10 min hip mobility workout from our friends at Strength In Motion that you can do at home. If you have tight hips or issues with lower back pain, this is a great...

Sarcopenia, a muscle loss associated with aging, immobility, and lack of exercise, involves degenerative loss of skeletal muscle mass, quality, and strength and increased fat-to-muscle ratio. This phenomenon is linked to falls, osteoporosis, fractures, and...