My name is Kristan Kershaw, and I'm the Director of Supporting Balance. We teach people how minerals work in the body, and how to balance those minerals for optimal health. In this article, we're talking...

For all our biltong fans out there, we're sad to say we've had a fire our one of our manufacturing plants. Luckily, we have two plants so we will be okay but there will be some...

Sleep is currently the best physiological and psychological recovery tool we have available to us.

Consumption of fresh lean beef has been found to increase cognitive function in children and young adults, such as learning tasks, memory, problem-solving and even motor control. The effects on learning and memory from red...

We're increasing the price of our beef bars shortly so we wanted to let you know in advance about why and what you can do about it.

Man-made trans fats are the single food group (if you can call them that) that we'd toss in the bin... for good. Read on to find out why.

Yosemite National Park is a trail runner’s dream... from epic scenery to wildlife that'll kill you. 

Our co-founder, Vee, offers up a simple explanation of the Paleo diet with a few Paleo recipes thrown in for inspiration!

Chief works with the best, from regen farmers to distributors. We choose to stock our products in stores from people who share our vision and wish to positively impact you and the ones around you....