Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

Customers say these protein bars offer a delicious and satisfying snack experience. Many reviews mention the unique, crumbly texture that melts in the mouth. The diverse flavor range receives praise, with peanut butter, chocolate mint, and hazelnut brownie emerging as popular choices. Users appreciate them as convenient on-the-go snacks that work well for afternoon energy slumps and post-workout refueling. The bars are particularly valued for their filling nature without causing digestive discomfort. While most love the texture, some note it can be crumbly. Many find them ideal for travel, work, and outdoor activities.
4.8
Rated 4.8 out of 5 stars
Based on 2,174 reviews
Total 5 star reviews: 1.9k Total 4 star reviews: 156 Total 3 star reviews: 62 Total 2 star reviews: 19 Total 1 star reviews: 10
96%would recommend these products
Customers Talked About
2,174 reviews
  • Rated 5 out of 5 stars
    17 hours ago
    Clean yummy snack!

    Such a delicious, healthy snack for when you’re too busy to sit down and eat! Perfect balance of flavour and texture, and it actually keeps you feeling full without that heavy, overly processed feel. A go-to for on-the-go days when you still want to make good choices.

    Stella A.
    Verified Buyer
    Collagen Protein Bar - Cashew Shortbread
  • Rated 5 out of 5 stars
    Yesterday
    Filling, delicious and healthy snack!

    I love these bars and keep them on me at all time. Work desk, car, home, gym bag. Excellent flavour and texture. Very natural ingredients and you can tell by the taste. Started off with the choc covered (also great) but changed to these for the foreseeable future. I have some food allergies too, so really happy with the ingredients!

    Matthew M.
    Verified Buyer
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    3 days ago
    So yum!

    Favourite flavour and has the least amount of ingredients, this one is extra good for your gut :)

    Brianna B.
    Verified Buyer
    Collagen Protein Bar - Lemon Tart
  • Rated 5 out of 5 stars
    3 days ago
    My favourite bars!

    These are the best protein bars . No bloating, no weird aftertaste, just clean, natural ingredients, and so delicious. I prefer the non-choc covered (choc gets a bit melty) and cashew shortbread is 10/10.

    Jessica M.
    Verified Buyer
    Collagen Protein Bars - Mixed Box
  • Rated 5 out of 5 stars
    3 days ago
    Delish

    Love these, great for rides where they don't melt in yr back pocket. Great afternoon treat without the guilt. Always on hand.

    Paul G.
    Verified Buyer
    Collagen Protein Bars - Mixed Box
  • Rated 4 out of 5 stars
    4 days ago
    Not a fan of the chocolate

    The overall taste is fine, the chocolate just makes a mess.

    Keran F.
    Verified Buyer
    Collagen Protein Bars - Choc Peanut
  • Rated 5 out of 5 stars
    4 days ago
    Good

    These are easy to eat and digest

    Keran F.
    Verified Buyer
    Collagen Protein Bars - Choc Salted Caramel
  • Rated 2 out of 5 stars
    4 days ago
    Choc mint no so nice

    Really dislike the flavour. It could be that I make such a mess eating it. The chocolate melts all over me and these is a slight after taste. I feel I should keep these in the fridge all the time. Not in my bag. I know these will be the last ones to be eaten, I told my partner they were the best. So he will eat them

    Keran F.
    Verified Buyer
    Collagen Protein Bars - Choc Mint
  • Rated 5 out of 5 stars
    4 days ago
    So far the best

    I probably enjoy the flavour and texture of these protein bars the most after training. They remained the most intact in my bag as well. Totally my fault that I am rough with them but they did their shape.

    Keran F.
    Verified Buyer
    Collagen Protein Bar - Hazelnut Brownie
  • Rated 5 out of 5 stars
    4 days ago
    Excellent bars

    Excellent bars that I have been cutting into two tooshare with my hubby - but sometimes if he isn’t quick enough he will miss out

    Gayle Y.
    Verified Buyer
    Collagen Protein Bars - Choc Peanut
  • Rated 5 out of 5 stars
    4 days ago
    Tasty

    Like a healthy ferreror rocher.

    Aieshya O.
    Verified Buyer
    Collagen Protein Bar - Hazelnut Brownie
  • Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Excellent product, great service.

    Lyndsay
    Collagen Protein Bars - Sample Pack

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