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Gluten & dairy free

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Suitable for the whole family

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Clean ingredients

Why we love Collagen Protein

Collagen protein contains a unique blend of amino acids that support:

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Gut Health

Glycine, glutamine + proline support the health of your gut.

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Muscle Recovery

Glycine, hydroxyproline + proline speed up recovery.

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Better Skin, Hair, Nails

Supports healthy skin which in turn supports your nails and hair.

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Joints and Tendons

Decreases joint pain and makes joints more flexible.

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Better Absorption

Highly absorbable protein your body can actually use.

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No Bloating

Easier on the gut than other proteins because it's easily absorbed.

Real food ingredients

Simple, clean, functional ingredients.

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Nut Butter

Nature's vitamins

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Collagen Protein

Strength, repair and glow

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Cacao

Energising and mood-boosting

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MCT Oil

Brain fuel

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Monk Fruit

Natural sweetener, no Erythritol

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Camu Camu

Immunity and antioxidants

Avoid the junk

Naughty treats really do add up. Now it's an easy swap.

We avoid all the usual nasty stuff

Always have, always will.

That's why we're

Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

Customers say this snack bar has a shortbread-like taste and texture. Many reviews mention enjoying it with coffee or tea as a between-meal option. While some note the texture can be crumbly or sticky depending on temperature, most appreciate its satisfying nature. Common feedback includes its convenience for busy days and travel. Some prefer other flavors in the range, though many describe this as their favorite. Reviews frequently mention its role as an afternoon pick-me-up. A few customers note texture inconsistencies, but most enjoy the overall eating experience.
4.8
Rated 4.8 out of 5 stars
Based on 161 reviews
Total 5 star reviews: 144 Total 4 star reviews: 9 Total 3 star reviews: 4 Total 2 star reviews: 1 Total 1 star reviews: 3
95%would recommend this product
161 reviews
  • Rated 5 out of 5 stars
    4 minutes ago
    5 Stars

    They are my favourite bars

    Vickii
  • Rated 2 out of 5 stars
    2 weeks ago
    Don't love them

    I love the hazelnut protein bars - they are my absolute favourite, but I got a bit bored of them so decided to branch out. Unfortunately, I do not like the cashew shortbread at all.

    Candace
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    These are excellent our favourite!

    Great texture and flavour.. I always eat one before the gym and its perfect for an early morning bar!

    Michelle O.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    Cashew bars

    Again absolutely love them

    Vickii M.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    It's our favourite

    He works at home and these bars are part of the morning tea snack plate every workday. Perfect blend of flavour and just pleasantly sweet.

    Wanda M.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 months ago
    Best protein bars around

    These are hands down the best protein bars on the market. They are clean and I love the texture compared with other protein bars that are oily and chewy. They are also not overly sweet and have a natural flavour. Love them and have them on subscription.

    Jen D.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 months ago
    So yum!

    Love these bars. They are so delicious it’s hard to believe they are filled with all the good things!

    Tanya F.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 months ago
    Shortbread flavoured Bars

    Love the bars. So portable which means I can have one in my gym bag (or handbag). I took both the shortbread and the lemon with me to a conference recently. I ate them each day at morning tea rather than the hotel offering, delightful as they looked. I have a condition which means I under produce collagen so these are a super addition to my diet.

    Helen M.
    Verified Buyer
  • Rated 1 out of 5 stars
    3 months ago
    1 Star

    I returned them because I don’t like them; they are too sweet for my liking.

    Tom
  • Rated 5 out of 5 stars
    3 months ago
    The best

    Love them

    Zoe P.
    Verified Buyer
  • Rated 4 out of 5 stars
    4 months ago
    A non chocolate tasting delight

    This bar is so delicious. Hints of vanilla, cashew pieces and biscuity goodness! Yum!

    Tara W.
    Verified Buyer
  • Rated 5 out of 5 stars
    4 months ago
    Collagen Protein Cashew Shortbread Bar

    Very yummy. Delicious!

    Jan M.
    Verified Buyer

Frequently Asked Questions

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