[{"id":265816506416,"handle":"all","updated_at":"2023-06-02T07:26:05+10:00","published_at":"2022-03-01T14:29:39+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"ALL","body_html":""},{"id":274271567920,"handle":"new-ambassador","updated_at":"2023-06-02T02:31:02+10:00","published_at":"2023-02-02T11:43:50+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Ambassador Onboarding","body_html":"\u003cp style=\"text-align: center;\"\u003eWelcome! Please grab any of the below products that appeal to you using your unique Ambassador code and start living the Chief life.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"},{"id":121137823808,"handle":"beef-bars-biltong","title":"Beef Bars and Biltong","updated_at":"2023-06-02T02:31:02+10:00","body_html":"","published_at":"2019-02-15T15:59:56+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Biltong"},{"column":"type","relation":"equals","condition":"Meat Bar"},{"column":"type","relation":"equals","condition":"Starter Pack"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:17:24+10:00","alt":null,"width":660,"height":440,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-meat-adventure.jpg?v=1602297418"}},{"id":129316847680,"handle":"best-protein-bars-for-runners","title":"Best Protein Bars For Runners.","updated_at":"2023-06-02T07:26:05+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Runners are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post training when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery.\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2019-04-12T12:00:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:18:54+10:00","alt":null,"width":640,"height":426,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero_20fcdba0-ddfa-4a1b-b86b-5bd633adedfe.jpg?v=1589415426"}},{"id":165247877168,"handle":"best-protein-bars-for-weight-loss","title":"Best Protein Bars For Weight Loss","updated_at":"2023-06-02T07:26:05+10:00","body_html":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"5ee1cc6f661a8f007d51a7a7\" data-shogun-site-id=\"fdc5812e-df6e-419c-83c2-0a4010ab857c\" data-shogun-page-id=\"5ee1cc6f661a8f007d51a7a7\" data-shogun-page-version-id=\"5ee1d08e661a8f00564fcfcd\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"5ee1d08e661a8f00564fd04f\" data-region=\"main\"\u003e\n \n\u003cscript type=\"text\/javascript\" src=\"https:\/\/lib.getshogun.com\/lazysizes\/2.0.0\/shogun-lazysizes.js\" async\u003e\u003c\/script\u003e\n\n\u003cdiv id=\"s-231808dd-e772-4d97-a5c0-3fc4145efb38\" class=\"shg-c \"\u003e\n \u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\u003cspan\u003eThese healthy and tasty protein snacks are great for weight loss. Low sugar, low calorie and made from real food which won't mess up your hormones like many bars made from artificial thickeners, fillers and sweeteners.\u003c\/span\u003e\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n","published_at":"2020-06-11T16:05:40+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"web"},{"id":163774988336,"handle":"best-snacks-for-cycling","title":"Best snacks for Cycling.","updated_at":"2023-06-02T07:26:05+10:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Cyclists are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post ride when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. Designed by athletes and health professionals. \u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:03:01+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-cycling.jpg?v=1589414582"}},{"id":163774332976,"handle":"best-snacks-for-mountain-biking","title":"Best Snacks for Mountain Biking.","updated_at":"2023-06-02T07:26:05+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Mountain Bikers are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post ride when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Biltong"},{"column":"type","relation":"equals","condition":"Meat Bar"},{"column":"type","relation":"equals","condition":"Collagen Bar"},{"column":"type","relation":"equals","condition":"Starter Pack"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:02:25+10:00","alt":null,"width":1920,"height":1281,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-mountain-biking.jpg?v=1589414546"}},{"id":163843407920,"handle":"best-snacks-for-rock-climbing","title":"Best Snacks For Rock Climbing","updated_at":"2023-06-02T07:26:05+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eHealthy, convenient and tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods for climbing, rappelling, hiking, camping, or wherever you may enjoy nature.\u003c\/span\u003e\u003c\/div\u003e","published_at":"2020-05-14T10:43:05+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:47:06+10:00","alt":null,"width":1920,"height":1247,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-rock-climbing.jpg?v=1589417227"}},{"id":163843375152,"handle":"best-snacks-for-surfing","title":"Best Snacks For Surfing","updated_at":"2023-06-02T07:26:05+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003eHealthy, convenient and damn tasty protein snacks that are perfect for pre and post surf. Convenient and nutrient dense foods packed full of protein and good fats to keep you going for the long haul. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-14T10:40:21+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:46:28+10:00","alt":null,"width":1920,"height":1172,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-surfers.jpg?v=1589417190"}},{"id":121118490688,"handle":"collagen-bars","title":"Collagen Protein Bars","updated_at":"2023-06-02T07:26:05+10:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e5 Star Health Rated Collagen Protein Bar! High Protein, Low Carb, No Added Sugar, Gluten Free, Dairy Free, Nothing Artificial, Paleo and Keto Friendly, Nothing Artificial, No Sugar Alcohols, Gut Friendly, Halal Certified. Based on nut butter, these collagen protein bars taste like a naughty, biscuity treat. Australian made.\u003c\/div\u003e","published_at":"2019-02-15T12:20:20+11:00","sort_order":"manual","template_suffix":"collagen-bars","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"collagen"},{"column":"title","relation":"contains","condition":"collagen"},{"column":"title","relation":"contains","condition":"starter"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:18:03+10:00","alt":"Collagen Protein Bar | Made in Australia | Chief Nutrition","width":4472,"height":4472,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero.jpg?v=1680574436"}},{"id":274422530096,"handle":"gluten-free","title":"Gluten Free","updated_at":"2023-06-02T07:26:05+10:00","body_html":"\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003eOur entire range is gluten free! \u003cmeta charset=\"utf-8\"\u003eWith some coeliacs on our team we've made sure they're safe for other \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ecoeliacs too.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2023-02-17T13:50:29+11:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"-1"},{"column":"title","relation":"not_contains","condition":"t-shirt"},{"column":"title","relation":"not_contains","condition":"trucker"},{"column":"title","relation":"not_contains","condition":"backpack"}],"published_scope":"global"},{"id":274409390128,"handle":"keto-friendly","updated_at":"2023-06-02T05:00:49+10:00","published_at":"2023-02-15T16:52:54+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Keto Friendly Snacks","body_html":"\u003cdiv style=\"text-align: center;\"\u003eOur Collagen Protein Bars are made from nuts which makes them a keto friendly option with our 16g protein, 14g fat, 6g carbs, 2g sugar and 4g of fibre. Our Organic Beef Bars have 18g protein, 4g fat, 5g carbs and 1g sugar which may make them a decent keto option depending on the rest of your diet.\u003c\/div\u003e"},{"id":125161963584,"handle":"sample-packs","title":"Sample Pack","updated_at":"2023-06-02T02:31:02+10:00","body_html":"","published_at":"2019-03-11T21:24:31+11:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"sampler"},{"column":"title","relation":"contains","condition":"starter"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:26:12+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-bar-sample-box.jpg?v=1589415973"}},{"id":274759450672,"handle":"samplers-aftersell","updated_at":"2023-06-02T02:31:02+10:00","published_at":"2023-03-28T14:17:45+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Samplers Aftersell","body_html":""},{"id":117894348864,"handle":"shop","title":"Shop","updated_at":"2023-06-02T07:26:05+10:00","body_html":"","published_at":"2019-01-31T22:37:36+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:53:04+10:00","alt":null,"width":1000,"height":667,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero-lowres.jpg?v=1589417584"}},{"id":274414075952,"handle":"suitable-for-kids","updated_at":"2023-06-02T07:26:05+10:00","published_at":"2023-02-16T10:29:22+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Suitable for Kids","body_html":"\u003cdiv style=\"text-align: center;\"\u003eOur whole range is suitable for kids and our kids love them all! Our 30g Organic Grass-fed Biltong is a particularly great snack for the little ones as chewing promotes proper jaw development. You might find they're happy with half a collagen protein bar depending on their age and size. Please note the collagen protein bars contain nuts.\u003c\/div\u003e"},{"id":261577310256,"handle":"value-packs","title":"Value Packs","updated_at":"2023-06-02T02:31:02+10:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eBuy bulk healthy snacks. Buying for your team \/ a business? You might qualify for \u003ca href=\"\/pages\/wholesale\"\u003ewholesale\u003c\/a\u003e.\u003c\/div\u003e","published_at":"2021-08-09T13:08:46+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"value"}],"published_scope":"global"}]
Our starter pack contains 4x sweet and 4x savoury snack options the whole family can enjoy for incredible value. Flip the pack to check the back of any product in our range and you'll love what you see.
Collagen Protein Bars x 4
Satisfy your sweet cravings without compromising on nutrition with these biscuity nut butter based treats! Great macros (high protein, high fibre, low carb and low sugar) AND clean ingredients (no sugar alcohols or artificial thickeners and fillers). Perfect pre/post workout or just as a sweet treat to get you through to meal time. Includes fourdelicious flavours (Hazelnut Brownie, Peanut Butter, Cashew Shortbread and Lemon Tart)
Beef Bars x 2 and Biltong x 2
When you want a clean snack to satisfy your savoury cravings, you'll love our beef bars and biltong. Taste the difference withorganic, grass-fed, grass-finished, regeneratively farmedAussie beef. Great as a savoury treat to get you through to meal time, and the beef bars can replace a meal if you're on the move. Easy to digest so they're great pre or post exercise. Includestwo flavours of Beef Bars and two flavours of Biltong (Traditional and Chilli - a medium chilli, not too hot)
You care about what you put in your body and we do too. Please refer to the product images for a full breakdown of ingredients and macros.
Shipping for retail orders within Australia is free for subscriptions and orders over $99. Shipping for other international orders is calculated based on your address. Wholesale orders have different shipping rates and minimums.
Orders placed by 10am will usually be sent the same day, orders placed in the afternoon will be sent the following business day. Orders placed over the weekend will be processed the next business day. Depending on your location you can expect delivery within a few days.
If you're not happy with your order please contact us so we can make it right! We provide an unconditional return policy on all our products so if for any reason you're not completely satisfied, we will happily offer a free replacement or full refund.
Made for pack flippers
You care about what goes into your food, and we do too.
Nothing fake
No artificial thickeners, fillers, emulsifiers, preservatives, sweeteners or sugar alcohols.
No added sugar
And we've ditched the dates and too much dried fruit to keep carbs and sugar low.
Allergen free
Free from gluten, dairy, soy and vegetable oils to avoid inflammation and promote gut health.
Real food
Most snacks are made from ultra processed ingredients your body will struggle to recognise. All our range is minimally processed, real food.
Packed with nutrients
One of the main reasons people overeat is nutrient density. If you eat high nutrient density food, you end up eating less food.
Health promoting
Why is there such a thing as "health" food? Shouldn't all food be good for you, even if it comes in a packet? It can be.
You're helping support Aussie Farmers
Every product you buy supports Thankful For Farmers, helping farmers be more economically and environmentally sustainable.
Collagen Protein Bars
A clean, biscuity, nut butter based snack to satisfy your sweet cravings. High in Collagen for anti-aging, injury prevention and better recovery. Keto and Paleo friendly. Perfect pre or post workout or simply as a delicious treat to get you through to meal time.
Organic Beef Bars and Biltong
Clean, meaty snacks to satisfy your savoury cravings. Taste the difference with organic, grass-fed, grass-finished and regeneratively farmed beef brisket and topside. Slow dried for extra tenderness and free from all the nasty stuff you usually find in dried and cured meats.
Trusted by the pros
Dr Naras Lapsys
Accredited Practicing Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really ticks all the boxes."
Jessica Turton
Accredited Practising Dietitian
"Chief beef bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious. Highly recommend!"
Cliff Harvey
Nutritionist, Keto Researcher
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."
