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When you lose weight fast, not all of it is fat. Up to 30% can be muscle. Muscle keeps you strong, keeps your metabolism ticking, helps with blood sugar and balance, and keeps you moving well as you age. Lose too much and weight is harder to keep off, and you feel weaker, not better.
The fix is simple. Eat enough protein, even when you don’t feel like eating much. That’s the whole game.
GLP-1s may change your appetite, but they don’t change what your body needs to thrive. Chief makes it easier to get high-quality protein, real-food nutrients, and everyday support while you eat less, lose weight, and work towards long-term results.
Weight loss isn’t always just fat loss. Up to 30% can come from lean mass — including muscle — which helps support metabolism, strength, balance, and everyday energy. That’s why every GLP journey should start with enough quality protein.
When your appetite drops, it can be hard to eat enough protein from whole meals alone. Chief Whey, Collagen Protein, and Meal Shake make it easier to get clean, convenient protein in — without forcing down a big meal.
GLP-1s may reduce how much you eat, but your body still needs protein, vitamins, minerals, fibre, and healthy fats. Chief Meal Shake is made with real-food nutrition to help fill the gaps when meals get smaller or skipped.
Rapid weight loss can put extra focus on skin, hair, joints, tendons, and ligaments. Collagen provides key amino acids that help support the structure of connective tissue, making it a smart addition alongside complete protein.
When your digestion feels slower or your appetite is unpredictable, simple nutrition matters. Chief products are made with real food ingredients, no artificial sweeteners, no sugar alcohols, and no unnecessary junk — so it’s easier to stay consistent.
More than just protein, it's a meal
Most meal shakes are built to be cheap. Chief is built to make you feel good, with real food ingredients your body will recognise and absorb. Nothing synthetic, no junk.
to protect your muscle while you lose fat
to keep things moving, a real issue on GLP-1s
from real food, not synthetic powders
and no sugar alcohols that upset sensitive stomachs
Complete protein for muscle support and stable blood sugars.
Collagen protein for loose skin, joints, tendons and connective tissue.
Real chocolate flavour, not artificial flavouring.
Real-food source of key micronutrients like iron and B vitamins.
Spinach and kale for whole-food vitamins and minerals.
A natural source of vitamin C, helping support immune function and iron absorption.
Functional food nutrition from mushrooms, helps make every serve more complete.
Prebiotic fibre for gut support and fullness.
High protein, real-food micronutrients, no synthetic vitamin premix.
| Quantity Per Serving |
Quantity Per 100g |
|
|---|---|---|
| Energy | 950 kJ | 1584 kJ |
| 227 Cal | 379 Cal | |
| Protein | 31g | 52g |
| - Gluten | 0mg | 0mg |
| Fat, Total | 5.0g | 8.3g |
| - Saturated Fat | 4.0g | 6.6g |
| Carbohydrate | 13g | 22g |
| - Sugars | 8.9g | 15g |
| Dietary Fibre | 6.1g | 10g |
| Sodium | 98mg | 163mg |
| Vitamin A | 237µg | 395µg |
| Vitamin B1 | 0.33mg | 0.55mg |
| Vitamin B2 | 0.44mg | 0.74mg |
| Vitamin B3 | 4.9mg | 8.2mg |
| Vitamin B5 | 1.8mg | 3.1mg |
| Vitamin B6 | 0.42mg | 0.7mg |
| Biotin | 15µg | 25µg |
| Vitamin B12 | 4.0µg | 6.7µg |
| Vitamin C | 14mg | 23mg |
| Vitamin D | 3.8µg | 6.3µg |
| Vitamin E | 9.7mg | 16mg |
| Calcium | 225mg | 376mg |
| Chromium | 1.3µg | 2.2µg |
| Copper | 0.027mg | 0.045mg |
| Iodine | 50µg | 83µg |
| Folate | 72µg | 119µg |
| Iron | 11mg | 18mg |
| Magnesium | 99mg | 165mg |
| Phosphorus | 275mg | 459mg |
| Selenium | 5.8µg | 9.7µg |
| Zinc | 3.9mg | 6.5mg |
| Potassium | 588mg | 981mg |
Ingredients: Whey Protein Concentrate [Milk] (25%), Hydrolysed Bovine Collagen Peptides (22%), Milk Powder, Organic Alkalised Cocoa Powder (10%), Raw Cacao Powder (8%), Coconut Sugar, Partially Hydrolysed Guar Gum (Prebiotic Fibre), Coconut MCT Powder, Organic Spinach Powder, Himalayan Salt, Organic Grass-Fed Beef Spleen Powder, Organic Kale Powder, Organic Grass-Fed Beef Liver Powder, Monk Fruit Extract, Buckwheat Seed Powder, Acerola Powder, Mushroom Powder, Kelp Extract.
Allergens: Contains: Milk
"A game changer for me, I often skip breakfast and get brain fog by mid morning. This is my new go-to breakfast." - Justin B. (staff review)
When life gets busy, meals are the first thing to slip — leading to hunger, low energy, and poor choices. This is a real food meal, made fast.
What’s inside (and what’s not):
Mix 1 serve (60 g) with 350 mL of cold water or milk of your choice. Shake well and enjoy (a Chief shaker is a good idea as it is a large serve).
To reduce plastic, we don’t include a scoop. Simply use 6 level tablespoons (based on a 15 mL tablespoon, the international standard. Grab a stainless steel measuring scoop if you'd like a more accurate measure).
Tip: Best enjoyed chilled - use cold water or add ice for optimal taste.
Protein powder is great when you just want extra protein, but it only gives you protein and not much else.Chief Meal Shake is different. It’s designed to be more like a complete, convenient meal - with protein, fibre, healthy fats, real food vitamins and minerals, and wholefood ingredients to help keep you full and nourished when life gets busy.So, use a protein powder when you need a protein top-up to the rest of your meal.Use Chief Meal Shake when you need something more filling, more nourishing, and a real meal by itself.
Most meal shakes are built with cheap protein isolates, synthetic vitamins, artificial sweeteners, gums, fillers and flavours.
Chief Meal Shake is different because it’s made with real food ingredients and no synthetic vitamins or minerals. Instead of relying on a synthetic vitamin premix, we use nutrient-dense ingredients like organic grass-fed beef liver, organic grass-fed beef spleen, spinach, kale, acerola, kelp, mushroom powder, cocoa, whey protein and collagen.
It’s designed to give you what most quick meals don’t: quality protein, real food nutrients, fibre, minerals and healthy fats - without sugar alcohols, artificial thickeners or synthetic fortification.
Yes, Chief Meal Shake can support weight loss when used as part of a healthy diet and active lifestyle.
It’s high in protein and fibre to help keep you full, with no artificial sweeteners or cheap fillers. That makes it a convenient option and far better than skipping meals because it won’t send you reaching for unhealthy snacks an hour later or bingeing when you eventually get to eat.
For best results, use it to replace a lower-quality meal or snack, not as a crash diet.
Our Meal Shake is made with real food ingredients like whey protein, collagen, milk powder, cocoa, prebiotic fibre, greens, liver, spleen, acerola and kelp. It also contains important nutrients including protein, iron, iodine, vitamin B12, vitamin A, vitamin C and vitamin D.
That said, it has not been specifically formulated as a prenatal or breastfeeding supplement, so we recommend checking with your doctor, midwife or dietitian before using it regularly during pregnancy or breastfeeding - especially if you are already taking a prenatal vitamin, iron supplement or iodine supplement.
It should be used as a convenient meal option to ensure you're getting enough nutrients, not as a replacement for a varied pregnancy or breastfeeding diet.
Yes, it can be suitable for kids as part of a balanced diet, especially for busy mornings, after sport, or when they need a more nourishing option than a sugary snack.
Because it is high in protein and contains added vitamins and minerals from whole food ingredients like liver, spleen, greens and kelp, we recommend starting with a smaller serve for children rather than a full adult serve.
For young children, children with allergies, or kids on supplements already, it’s best to check with a health professional first. Contains milk.
The Meal Shake is designed with gut health in mind:
The Chief Meal Shake is designed to replace a full meal. Common uses include:
Yes. The Meal Shake is suitable for daily use as part of a balanced diet. However, as the label states it's not intended as a total diet replacement. It should form part of a varied, healthy diet.
Yes, you can use Chief Meal Shake in simple recipes like smoothies, overnight oats, yoghurt bowls, protein balls, pancakes, muffins and healthy desserts.
Because it contains whey protein, collagen, fibre, cocoa and real food ingredients, it may change texture when heated - especially in baking. For best results, we recommend using it in recipes with enough moisture and avoiding very high heat for long periods. It works best as a nourishing add-in, not a direct 1:1 replacement for flour.
And, you can add it to hot drinks, but we recommend mixing it carefully.
For the smoothest result, first mix 1 serve with a small amount of cold water or milk to make a paste, then slowly add hot water or warm milk while stirring or frothing.
Avoid adding boiling water directly to the powder, as this can affect the texture and make it clump. It’s best enjoyed warm rather than boiling hot.
The 23 vitamins and minerals in the Chief Meal Shake come from real food ingredients rather than isolated synthetic vitamins and mineral premix. Sources include:
Beef organ meats are some of the most nutrient dense foods on the planet. Organic Grass-Fed Beef Liver and Spleen Powders are included as real food sources of heme iron (the most bioavailable form of iron), B vitamins (especially B12), and other micronutrients. This is how the Meal Shake delivers non-synthetic vitamins and minerals - sourced directly from whole foods in the form your body recognises, rather than isolated synthetic additives made in a lab.
It's an odourless, tasteless, dairy free protein source that's a co-product of beef. We like it because it's a great environmentally friendly option and easier on the gut than other proteins. There's now a large body of evidence showing it's beneficial for gut health, joint and tendon health, recovery and hair, skin and nails.
Whey protein concentrate is a natural protein powder made by filtering liquid whey to remove some of the water, lactose, and fat, leaving behind a protein-rich powder. It contains about 70–80% protein, along with beneficial fats, lactose, and bioactive compounds that support muscle growth, recovery, energy, and overall health.
When mixed with cold water it tastes like a chocolate milkshake!
Yes, only 2.8g comes from Coconut Sugar. The remainder is naturally occurring sugar from whole food ingredients - primarily from Milk Powder.
There is no refined cane sugar and no sugar alcohols.
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