Best Sellers Starter Pack
"So delicious. Feels like you’re spoiling yourself but it’s packed with nutrition."
Try our best sellers and save! Our starter pack contains 3 x beef bar flavours, 3 x 30g biltong flavours and 4 x collagen bar flavours (10 snacks total). A Single Pack is one box of 10 products, a Double Pack is two boxes (total of 20 products), a Family Pack is three boxes (total of 30 products). See "What's in the box" tab for details. Suitable for the whole family.
Please refer to the product images for all product information (you can zoom in) but here's an indicative sample (per serve):
Traditional Beef Bar (40g)
Energy, 610 kJ / 146 Cal
Protein, 18.4g
Gluten, Nil detected
Fat, 3.8g
- - Saturated Fat, 1.4g
Carbohydrate, 4.6g
- - Sugars, 1.0g
Sodium, 529mg
Iron, 1.4mg (12% RDI)
Riboflavin, 0.2mg (10% RDI)
Niacin, 3.8mg (38% RDI)
Vitamin B12, 1.0μg (51% RDI)
Traditional Biltong (30g)
Energy, 339 kJ / 81 Cal
Protein, 13.6g
Gluten, Nil detected
Fat, 2.4g
- - Saturated Fat, 0.9g
Carbohydrate, 0.9g
- - Sugars, 0.8g
Sodium, 623mg
Iron, 1.2mg (10% RDI)
Riboflavin, 0.2mg (9% RDI)
Niacin, 3.3mg (33% RDI)
Vitamin B12, 0.9μg (44% RDI)
Hazelnut Brownie Collagen Bar (45g)
Energy, 902 kJ / 216 Cal
Protein, 15.6g
Gluten, Nil detected
Fat, 13.5g
- - Saturated Fat, 2.2g
Carbohydrate, 5.7g
- - Sugars, 2.4g
Sodium, 110mg
Dietary Fibre, 3.6g
Vitamin C, 30mg
Traditional Beef Bar Ingredients: Organic Grass-fed Beef (80%), amaranth flour, dried currants, coconut aminos, vinegar, salt, spices (paprika, cumin, onion powder, garlic powder, pepper, nut meg), lactic acid.
Traditional Biltong Ingredients: Organic Grass-fed Beef (93%), coconut aminos, vinegar, salt, spices (cumin, nutmeg and black pepper). No garlic or onions.
Hazelnut Brownie Ingredients: Nuts (cashews [46%] and hazelnuts [11%]), halal grass-fed bovine collagen [25%], tapioca starch, raw organic cacao, pure organic maple syrup, MCT oil powder (MCT oil, acacia fibre), camu camu, Himalayan salt, vanilla bean powder, monk fruit.
Collagen Protein Bars x 4 (sweet)
Satisfy your sweet cravings without compromising on nutrition with these biscuity nut butter based treats! Great macros (high protein, high fibre, low carb and low sugar) AND clean ingredients (no sugar alcohols or artificial thickeners and fillers). Perfect pre/post workout or just as a sweet treat to get you through to meal time.
Beef Bars x 3 and Biltong x 3 (savoury)
When you want a clean snack to satisfy your savoury cravings, you'll love our beef bars and biltong. Taste the difference with organic, grass-fed, grass-finished, regeneratively farmed Aussie beef. Great as a savoury treat to get you through to meal time, and the beef bars can replace a meal if you're on the move. Easy to digest so they're great pre or post exercise.
A heads up: The beef bars and biltong may contain a small bit of collagenous tissue that can become hard during the preparation process. It's perfectly normal (and healthy to eat).
- A clean, high protein, low carb snack that can replace a meal if you're stretched for time.
- Keep them in your glovebox (heat won't affect them).
- Keep them in your pantry as a prep free way to add protein to meals.
- Will last up to 12 months without refrigeration. Keep in the fridge or freezer for longer storage.
- Great pre or post workout.
- Combine with the collagen bars for a more complete meal.
- Kids love them too!
How they're different
- Organic Grass-fed Grass Finished Aussie beef
- Incredibly nutrient dense, 80g of beef goes into every 40g bar, we just take out the water weight
- 18g nature's original Protein
- Low Carb
- Good source of Heme Iron (12% RDI)
- Good source of Vitamin B12 (51% RDI)
- No nasty Preservatives (no added Nitrates or Nitrites)
- Gluten and Dairy Free
- They taste like a delicious roast!
- A clean, high protein, low carb snack to replace high carb savoury snacks (like chips).
- Keep them in your glovebox (heat won't affect them).
- Keep them in your pantry to use as a prep free way to add protein to meals.
- Will last up to 12 months without refrigeration. Keep in the fridge or freezer for longer storage.
- Great pre or post workout.
- Kids love them too!
How they're different
- Organic Grass-fed Grass Finished Aussie beef
- Incredibly nutrient dense, 72g of beef goes into every 30g serve, we just take out the water weight
- 14g nature's original Protein
- Low Carb
- Good source of Heme Iron (10% RDI)
- Good source of Vitamin B12 (44% RDI)
- No nasty Preservatives (no added Nitrates or Nitrites)
- Gluten and Dairy Free
- FODMAP friendly
- Halal certified
- A clean treat that'll beat sugar cravings and get you through to meal time.
- Use as a protein source for your smoothies (blends well!)
- Crumble on top of your breakfast (e.g. yoghurt, oats, etc)
- Can be kept in your glovebox (heat resistant - does not apply to chocolate covered flavours)
- Will last up to 16 months without refrigeration. Keep in the fridge or freezer for longer storage.
- Great pre or post workout.
- Great to have with the beef bars for a more complete meal.
- Kids love them too!
How they're different
- High in dairy free protein and healthy fats to keep you full for longer
- High in fibre for gut health
- No added sugar, artificial sweeteners or sugar alcohols
- No artificial thickeners and fillers
- No dried fruit means they're low sugar
- Get friendly, no bloating or gas
- Keto and Paleo friendly
- 5 Star Health Rated!
Over 2,000 Five Star Reviews!
Provides me with longer lasting energy on those long rides
Honestly the most delicious bars I have ever tasted
Highly recommend to anyone looking to switch to a healthy option
Very tasty, easy to carry for a quick snack
Made for Pack Flippers
You care about what goes into your food, and we do too. Because it's not just about great macros, it's also about clean ingredients your body will recognise as real food.
High Protein
Grass-fed
Low Carb
No Nasties
Nutrient Dense
Real food
Easy to Digest
No Antibiotics or Hormones
Our Organic Beef Bars and Biltong are like jerky, but better!
Unlike most jerky, we naturally preserve our beef just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG). A lot of jerky is surprisingly high in sugar (upwards of 20%!) but our products have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. Better is an understatement.
Clean, meaty hunger busters
Beef is a superfood but most meat snacks (jerky, sausage rolls and meat pies) are ultra processed. With Chief, you get all of the goodness with none of the nasties.
Our Collagen Bars are so tasty you won't believe they're good for you!
Incredibly tasty snack bars packed with high-quality ingredients that make them a perfect snack for any time of day. They're made with a biscuity cashew nut butter base, plus the power of Collagen Protein. Collagen is a dairy free protein source that's easier on the gut than other proteins like whey, and supports glowing skin, stronger nails, muscle recovery, joint and gut health.
Clean treats you'll feel good about
Most snack and protein bars are basically candy cars, filled full of syrups, artificial thickeners, fillers, emulsifiers, sweeteners and sugar alcohols. With Chief, you can treat your taste buds and your body.
The experts eat and recommend Chief
Dr Naras Lapsys, Dietitian
Jessica Turton, Dietitian
Cliff Harvey, Nutritionist, Keto Researcher
Penny Benjamin, Nutritionist
- David C.Verified BuyerReviewingBest Sellers Starter PackI recommend this productRated 5 out of 5 stars7 minutes agoGreat products
Protein bars were amazing ! Loved the biltong also
- Dave F.Verified BuyerReviewingBest Sellers Starter PackI recommend this productRated 4 out of 5 stars23 hours agoSooo tasty, kids LOVE them!
Can not fault the products themselves! Amazing packaging, best tasting we have had (and our boys eat alot of jerky), especially the briskey bars.
The only downside was the postage. Took over a week for them to arrive, so its a tough ask to convince mum to change the shopping habits when we have a woolies across the road :-(
No doubt the kids (and me) would rather these to snack on, but unfortunately it takes too long to get here (Brisbane).
Your map shows that there is supposed to be some at the Ampol next to our house, but that has changed brands now and there isnt any in the Bracken Ridge Woollies.
- Lisa T.Verified BuyerReviewingBest Sellers Starter PackI recommend this productRated 5 out of 5 stars3 days agoStarter Pack
I really love the Collagen bars, they really do stop me from reaching for sugary snacks, the Collagen is fantastic for your hair, skin and nails and they definitely do give you a boost of energy and the flavoured and unflavoured Brisket bars and the other packs are very yummy, I would definitely recommend them if you are looking for an all natural product with no nasty chemicals and they are also great to pop into your bag or pocket, I definitely look forward to buying more products again soon, thankyou for all that you do for your customers 😀 🥰😀😀
- AlisonReviewingBest Sellers Starter PackRated 3 out of 5 stars4 days ago3 Stars
I found the collagen bars ok but way too dry. Although the mint chocolate was better. I may get that again.
The brisket bars take some getting used to but grew on me so I’ll probably get some of the smoked ones again. Not enough flavours and I hate the Chipotle & lime flavour (plus it’s too U.S.A. In my opinion. Why not a more Aussie type flavour?)
Wasn’t too crazy about the Biltong overall.
- Chris H.Verified BuyerReviewingBest Sellers Starter PackI recommend this productRated 5 out of 5 stars4 days agoYummo!
This pack gives you a great example of how top quality the Chiefs products are!! They are great!
Frequently asked questions
The best description we've heard of the beef bars is they're like a roast! If you like meat, you'll love these savoury bars (and our biltong too).
The best way to describe the taste of our collagen bars would be like a nut butter biscuit. They're sweet but they’re very low in sugar because we use a natural sweetener (monk fruit).
All our meat is 100% organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised beef. We use brisket and topside sourced from family owned organic farms in QLD, Australia where cattle forage freely all year round.
We use grass-fed bovine (beef) hydrolysed collagen peptides from Argentina. We will be moving to Australian Collagen as soon as possible.
Everything we make is healthy and natural, designed to be enjoyed daily by anyone. Great for pre or post workout, or as a snack when you're on the move or trying to get through the 3pm hump.
Yes! Our kids love them and our whole range is perfect for kids. They are quite filling though so half a bar will probably be more than enough for the younger ones. Please note our collagen bars contain nuts.
There is nothing in our products that you would need to worry about but we’re not allowed to give advice so you should always check with your doctor or health professional.
Some may warn you off dried meat during pregnancy because it's not cooked but there is nothing in our products that you would need to worry about while breastfeeding. They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).
Some doctors might flag the camu camu in our collagen bars which is a berry - the reason for this is it’s high in Vitamin C and you can have too much Vitamin C, hence the general advice on camu camu. We don’t use a lot, there’s 0.24g in each bar which is about 7mg of Vitamin C and the recommended daily intake of Vitamin C is 75mg for women.
In our view, all our products are very safe and, again, from personal experience we've found them all to be great options.
We can't give you that advice so you need to speak with your dietitian but we have had feedback from dietitians that all our products are suitable for diabetics.
No, none of our products are vegan including our collagen products.
Collagen comes from animal sources. There are plant based "collagen" powders starting to appear which essentially mimic the same amino acid profile of natural collagen, but to date there's not a lot of research showing it's efficacy and the research that does exist suggests you'd need 6 times as much to get a similar effect.
There are also vegan “collagen” products out there that don’t contain any collagen but claim to increase the body's own collagen production.
We do have many customers following a plant based diet who consume our products as a way to get important nutrients without eating meat. Think of collagen as an odourless, tasteless white powdered form of bone broth.
Our collagen range is Halal certified (we export to the Middle East).
The beef we use in our Beef Bars and Biltong is Halal certified but our manufacturing is not, yet (we're working on it).
We don't have Kosher certification yet.
The beef bars and biltong will last on the shelf for up to 10 months, and the collagen bars will last up to 14 months. The date on the product is a best before date, not an expiry date, which means it's a question of taste after that date. You can pop them all in the fridge or freezer to extend their shelf life.