[{"id":265816506416,"handle":"all","updated_at":"2023-03-25T08:15:51+11:00","published_at":"2022-03-01T14:29:39+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"ALL","body_html":""},{"id":269803388976,"handle":"ambassadors","updated_at":"2023-03-25T08:15:51+11:00","published_at":"2022-06-29T12:55:42+10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Ambassadors","body_html":"\u003cp style=\"text-align: center;\"\u003eWelcome back! Please choose any of the below products for your personal use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"},{"id":121137823808,"handle":"beef-bars-biltong","title":"Beef Bars and Biltong","updated_at":"2023-03-25T03:50:25+11:00","body_html":"","published_at":"2019-02-15T15:59:56+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Biltong"},{"column":"type","relation":"equals","condition":"Meat Bar"},{"column":"type","relation":"equals","condition":"Starter Pack"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:17:24+10:00","alt":null,"width":660,"height":440,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-meat-adventure.jpg?v=1602297418"}},{"id":129963360320,"handle":"adventure-snacks","updated_at":"2023-03-25T08:15:20+11:00","published_at":"2019-04-19T14:31:50+10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Best Adventure Snacks.","body_html":"\u003cp style=\"text-align: center;\"\u003eHealthy, convenient and tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods for climbing, rappelling, hiking, camping, or wherever you may enjoy nature.\u003c\/p\u003e","image":{"created_at":"2020-04-25T09:19:46+10:00","alt":null,"width":4032,"height":2688,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-lifestyle.jpg?v=1587770387"}},{"id":163774824496,"handle":"best-snacks-for-hunting","title":"Best Hunting Snacks.","updated_at":"2023-03-25T08:15:20+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003e\u003cspan\u003eHealthy, convenient and damn tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods packed full of protein and good fats to keep you going for the long haul. \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Biltong"},{"column":"type","relation":"equals","condition":"Meat Bar"},{"column":"type","relation":"equals","condition":"Collagen Bar"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:08:53+10:00","alt":null,"width":1980,"height":1320,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-hunting.jpg?v=1589414934"}},{"id":163774103600,"handle":"paleo-snacks","title":"Best Paleo Snacks.","updated_at":"2023-03-25T08:15:20+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003eOur beef bars are made with 100% organic grass-fed Aussie beef. They're very low in sugar, with no nasty preservatives. Our collagen bars are made on nut butter with collagen protein for anti-ageing and joint and tendon health. Designed by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"paleo"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:19:20+10:00","alt":null,"width":940,"height":788,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-meat-adventure_e42b66c7-4ef6-4f16-a1c9-ec80064deb5c.jpg?v=1602467092"}},{"id":153091473456,"handle":"best-protein-bar-for-athletes","updated_at":"2023-03-25T08:15:20+11:00","published_at":"2019-10-18T16:52:08+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Best Protein Bars For Athletes.","body_html":"\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Athletes are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post training when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","image":{"created_at":"2020-05-14T10:30:17+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-protein-bars-for-athletes.jpg?v=1589416218"}},{"id":129316847680,"handle":"best-protein-bars-for-runners","title":"Best Protein Bars For Runners.","updated_at":"2023-03-25T08:15:51+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Runners are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post training when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery.\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2019-04-12T12:00:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:18:54+10:00","alt":null,"width":640,"height":426,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero_20fcdba0-ddfa-4a1b-b86b-5bd633adedfe.jpg?v=1589415426"}},{"id":165247877168,"handle":"best-protein-bars-for-weight-loss","title":"Best Protein Bars For Weight Loss","updated_at":"2023-03-25T08:15:51+11:00","body_html":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"5ee1cc6f661a8f007d51a7a7\" data-shogun-site-id=\"fdc5812e-df6e-419c-83c2-0a4010ab857c\" data-shogun-page-id=\"5ee1cc6f661a8f007d51a7a7\" data-shogun-page-version-id=\"5ee1d08e661a8f00564fcfcd\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"5ee1d08e661a8f00564fd04f\" data-region=\"main\"\u003e\n \n\u003cscript type=\"text\/javascript\" src=\"https:\/\/lib.getshogun.com\/lazysizes\/2.0.0\/shogun-lazysizes.js\" async\u003e\u003c\/script\u003e\n\n\u003cdiv id=\"s-231808dd-e772-4d97-a5c0-3fc4145efb38\" class=\"shg-c \"\u003e\n \u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\u003cspan\u003eThese healthy and tasty protein snacks are great for weight loss. Low sugar, low calorie and made from real food which won't mess up your hormones like many bars made from artificial thickeners, fillers and sweeteners.\u003c\/span\u003e\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n","published_at":"2020-06-11T16:05:40+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"web"},{"id":163774988336,"handle":"best-snacks-for-cycling","title":"Best snacks for Cycling.","updated_at":"2023-03-25T08:15:51+11:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Cyclists are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post ride when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. Designed by athletes and health professionals. \u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:03:01+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-cycling.jpg?v=1589414582"}},{"id":163774332976,"handle":"best-snacks-for-mountain-biking","title":"Best Snacks for Mountain Biking.","updated_at":"2023-03-25T08:15:20+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Mountain Bikers are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post ride when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Biltong"},{"column":"type","relation":"equals","condition":"Meat Bar"},{"column":"type","relation":"equals","condition":"Collagen Bar"},{"column":"type","relation":"equals","condition":"Starter Pack"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:02:25+10:00","alt":null,"width":1920,"height":1281,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-mountain-biking.jpg?v=1589414546"}},{"id":163843407920,"handle":"best-snacks-for-rock-climbing","title":"Best Snacks For Rock Climbing","updated_at":"2023-03-25T08:15:51+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eHealthy, convenient and tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods for climbing, rappelling, hiking, camping, or wherever you may enjoy nature.\u003c\/span\u003e\u003c\/div\u003e","published_at":"2020-05-14T10:43:05+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:47:06+10:00","alt":null,"width":1920,"height":1247,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-rock-climbing.jpg?v=1589417227"}},{"id":163843375152,"handle":"best-snacks-for-surfing","title":"Best Snacks For Surfing","updated_at":"2023-03-25T08:15:51+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003eHealthy, convenient and damn tasty protein snacks that are perfect for pre and post surf. Convenient and nutrient dense foods packed full of protein and good fats to keep you going for the long haul. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-14T10:40:21+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:46:28+10:00","alt":null,"width":1920,"height":1172,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-surfers.jpg?v=1589417190"}},{"id":138914365504,"handle":"boxes","title":"Boxes.","updated_at":"2023-03-25T08:15:51+11:00","body_html":"","published_at":"2019-08-09T11:53:14+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"not_equals","condition":"Starter Pack"},{"column":"type","relation":"not_equals","condition":"Supplements"},{"column":"type","relation":"not_equals","condition":"Merchandise"},{"column":"type","relation":"not_equals","condition":"Dumbbell"},{"column":"type","relation":"not_equals","condition":"GIft Card"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:21:08+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-box.jpg?v=1589415670"}},{"id":274414338096,"handle":"carnivore-snacks","updated_at":"2023-03-25T03:50:25+11:00","published_at":"2023-02-16T11:17:12+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Carnivore Friendly Snacks","body_html":"\u003cdiv style=\"text-align: center;\"\u003eIf you're following a Carnivore Diet our Organic Grass-fed and Grass Finished Biltong and Beef Bars are great options.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e"},{"id":274409291824,"handle":"fitness","updated_at":"2023-03-25T08:15:20+11:00","published_at":"2023-02-15T16:20:44+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Fitness Snacks","body_html":"\u003cdiv style=\"text-align: center;\"\u003eChoose from our sweet Collagen Protein Bars or our savoury Beef Bars containing nature's original protein, red meat! They're easy to digest which makes them cretae pre or post workout. Our real food Supplements are also a great source of vitamins (particularly B12) and minerals to support your fitness goals.\u003c\/div\u003e"},{"id":274422530096,"handle":"gluten-free","title":"Gluten Free","updated_at":"2023-03-25T08:15:51+11:00","body_html":"\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003eOur entire range is gluten free! \u003cmeta charset=\"utf-8\"\u003eWith some coeliacs on our team we've made sure they're safe for other \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ecoeliacs too.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2023-02-17T13:50:29+11:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"-1"},{"column":"title","relation":"not_contains","condition":"t-shirt"},{"column":"title","relation":"not_contains","condition":"trucker"},{"column":"title","relation":"not_contains","condition":"backpack"}],"published_scope":"global"},{"id":274414272560,"handle":"high-protein","updated_at":"2023-03-25T08:15:20+11:00","published_at":"2023-02-16T11:09:33+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"High Protein Healthy Snacks","body_html":"\u003cdiv style=\"text-align: center;\"\u003eIf you're looking for clean ingredients and great macros including high protein, our Collagen Protein Bars have around 16g of protein per serve and our Organic Beef Bars around 18g. Our Organic Biltong \u003cmeta charset=\"utf-8\"\u003e90g has 40g of protein.\u003c\/div\u003e"},{"id":274409390128,"handle":"keto-friendly","updated_at":"2023-03-25T08:15:20+11:00","published_at":"2023-02-15T16:52:54+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Keto Friendly Snacks","body_html":"\u003cdiv style=\"text-align: center;\"\u003eOur Collagen Protein Bars are made from nuts which makes them a keto friendly option with our 16g protein, 14g fat, 6g carbs, 2g sugar and 4g of fibre. Our Organic Beef Bars have 18g protein, 4g fat, 5g carbs and 1g sugar which may make them a decent keto option depending on the rest of your diet.\u003c\/div\u003e"},{"id":274414141488,"handle":"meal-replacement","updated_at":"2023-03-25T03:50:25+11:00","published_at":"2023-02-16T10:34:19+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Meal Replacement","body_html":"\u003cdiv style=\"text-align: center;\"\u003eWhile we wouldn't recommend you replace all your meals with any of these products, they are a great wholefood snack to get you through. Our Beef Bars contain 80g of organic beef, dried down to a 40g bar. Our 90g Beef Biltong (similar to Jerky without the sugar) contains 222g of organic beef, dried down to a 90g serve. \u003c\/div\u003e"},{"id":274409127984,"handle":"organic-beef-bars","updated_at":"2023-03-25T03:50:25+11:00","published_at":"2023-02-15T16:02:51+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Organic Grass-Fed Australian Beef Bars","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eA clean, meaty snack to satisfy your savoury cravings. Each bar starts off as 80g of organic grass-fed beef brisket and topside. We slow dry the bars to create a tender and easy to eat snack that's packed full of flavour and nutrients. Free from all the nasty stuff you usually find in dried and cured meats, very low in sugar and and taste the difference with 100% organic grass-fed Aussie beef - they taste like a delicious roast!\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e"},{"id":274409488432,"handle":"savoury-snacks","updated_at":"2023-03-25T03:50:25+11:00","published_at":"2023-02-15T17:00:12+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Savoury Healthy Snacks","body_html":"\u003cdiv style=\"text-align: center;\"\u003eOur Beef Snacks are a great savoury option to replace less healthy snacks like potato chips. We use Organic, Grass-fed and Grass Finished Aussie beef and avoid all the usual nasty preservatives and additives you normally find in dried and cured meat snacks.\u003c\/div\u003e"},{"id":117894348864,"handle":"shop","title":"Shop","updated_at":"2023-03-25T08:15:51+11:00","body_html":"","published_at":"2019-01-31T22:37:36+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:53:04+10:00","alt":null,"width":1000,"height":667,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero-lowres.jpg?v=1589417584"}},{"id":274409226288,"handle":"energy","updated_at":"2023-03-25T03:50:25+11:00","published_at":"2023-02-15T16:17:51+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Snacks and Supplements for Energy","body_html":"\u003cdiv style=\"text-align: center;\"\u003eThe majority of supplements are made artificially which means they're not in a form your body can easily absorb. Our Liver capsules are very high in Vitamin B12 and other essential vitamins and minerals from real food, which makes them a great option if you're low in energy. Our beef bars and biltong are also high in Vitamin B12.\u003c\/div\u003e"},{"id":274414075952,"handle":"suitable-for-kids","updated_at":"2023-03-25T08:15:20+11:00","published_at":"2023-02-16T10:29:22+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Suitable for Kids","body_html":"\u003cdiv style=\"text-align: center;\"\u003eOur whole range is suitable for kids and our kids love them all! Our 30g Organic Grass-fed Biltong is a particularly great snack for the little ones as chewing promotes proper jaw development. You might find they're happy with half a collagen protein bar depending on their age and size. Please note the collagen protein bars contain nuts.\u003c\/div\u003e"}]
A clean, meaty snack to satisfy your savoury cravings. Each bar starts off as 80g of organic grass-fed beef brisket and topside, we just take out the water weight. We slow dry the bars to create a tender and easy to eat snack that's packed full of flavour and nutrients.
Organic Grass-fed Grass Finished Aussie beef
18g nature's original Protein
Low Carb, just 4.6g per bar
No added Sugar, just 1g per bar
Good source of Heme Iron (12% RDI)
Good source of Vitamin B12 (51% RDI)
No nasty Preservatives (no added Nitrates or Nitrites)
Gluten and Dairy Free
They taste like a delicious roast, with chilli!
How to use them:
A clean, high protein, low carb snack
Can replace a meal when you're stretched for time
Use as a prep free way to add protein to meals
Keep them in your glovebox (heat won't negatively affect them)
Great pre or post workout
Ingredients: Organic Grass-fed Beef (80%), amaranth flour (a gluten-free, protein-rich flour widely used by the Aztec and Inca civilizations), cranberries, coconut aminos, vinegar, salt, spices (paprika, cumin, onion powder, garlic powder, pepper, nut meg), lactic acid.
Our Beef & Chilli bars also contain cayenne chilli.
Made in Australia from at least 80% Australian ingredients
Avg Qty Per 40g Serve
Avg Qty Per 100g
Energy
618 kJ (146 Cal)
1550 kJ
Protein
18.2 g
45.6 g
- Gluten
Nil detected
Nil detected
Fat, total
3.9 g
9.8 g
- Saturated
1.4 g
3.6 g
Carbs
4.8 g
12.1 g
- Sugars
1.1 g
2.7 g
Sodium
541 mg
1350 mg
Vitamins & Minerals
Per 40g Serve
Iron
1.4 mg (12% RDI)
Riboflavin
0.2 mg (10% RDI)
Niacin
3.8 mg (38% RDI)
Vitamin B12
1.0 μg (51% RDI)
We love jerky, but most jerky uses cheap, factory farmed meat and loads of nasty carcinogenic preservatives. Add a stack of sugar (yep, some jerky is 25% sugar!), MSG, and emulsifiers into the mix for good measure too.
Our beef bars use the best meat you can get - 100% organic, grass-fed, grass-finished, regeneratively farmed, Aussie beef (brisket and topside, no cheap mince here!). They're also free from nasty preservatives, relatively low in salt, and low in carbs and sugar. Because these bars are slow dried rather than cooked, they're more tender than your average jerky. They're more like a kofta or a rissole in texture, but being dried they'll last without refrigeration for months which makes them a perfect healthy, high protein snack on the go.
One question we get asked a lot is “but isn't this processed meat?”. It’s important to recognise that every time we cook food we “process” it. A whole food product is defined as “a food that has been processed or refined as little as possible and is free from additives or other artificial substances”. Our products are whole foods, not “processed meats”, because they’re made with high quality meat, with a few herbs and natural ingredients. They’re dried using a traditional process (which is healthier than cooking it at high temperature) without the ingredients found in “processed meats”. It’s not just us saying this, our consulting dieticians and nutritionists agree.
Single Bar RRP: $5.95 per bar Box of 12: $4.99 per bar On Subscription: $4.50 per bar
No GST applies
Shipping for retail orders within Australia is free for subscriptions and orders over $99. Shipping for other international orders is calculated based on your address. Wholesale orders have different shipping rates and minimums.
Orders placed by 10am will usually be sent the same day, orders placed in the afternoon will be sent the following business day. Orders placed over the weekend will be processed the next business day. Depending on your location you can expect delivery within a few days.
If you're not happy with your order please contact us so we can make it right! We provide an unconditional return policy on all our products so if for any reason you're not completely satisfied, we will happily offer a free replacement or full refund.
Unlike most jerky, we naturally preserve our beef range just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG). Most jerky is surprisingly high in sugar (upwards of 25%!) but our products have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. Better is an understatement.
Trusted by the pros
Dr Naras Lapsys
Medical Doctor and Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really ticks all the boxes."
Jessica Turton
Accredited Practising Dietitian
"Chief beef bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious. Highly recommend!"
Penny Benjamin
Nutritionist, Engineer, Educator
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief Bars deliver on all accounts."
Better for you
Low sugar and made from 100% organic grass-fed Aussie beef which is up to five times higher in healthy omega-3s. Slow dried rather than cooked means they're higher in heat sensitive vitamins like B12.
Packed with nutrients
80g of beef goes into each 40g bar which is slow dried to remove the water weight. This means they're packed full of highly bioavailable protein, minerals and essential vitamins only found in animal products.
No nasty preservatives
We naturally preserve our beef just as our ancestors did, with no added nasties like nitrates or nitrites. They'll last at least 6 months on the shelf without refrigeration thanks to modern packaging.
Better for the planet
We source our beef from farmers following regenerative practices which are a critical part of creating a healthy planet. One study shows 50kg of carbon stored for every 1kg of beef produced in a regenerative system.
Real food, fills you up
Other snacks leave you craving more because they use artificial thickeners, fillers, sweeteners and sugar alcohols, or are too high in sugar. These are made from real food that squashes your hunger.
Better for the animals
Most beef comes from industrial feedlots where animals are kept in confined stalls and fattened with grains. We source our beef from family owned organic farms where cattle forage freely all year round.
Proudly supporting Aussie Farmers
Every product you buy supports Thankful For Farmers, helping farmers be more economically and environmentally sustainable.
Have your steak and eat it too
Most jerky, sausage rolls and meat pies are made from low quality meat. They're also surprisingly high in sugar and other fake crap including carcinogenic preservatives. We've cut the crap.
Taste the difference with organic beef
Each bar contains 80g of organic, grass-fed and finished beef brisket and topside, dried down to a very nutrient dense 40g bar. They're arguably healthier and less processed than meat you'd eat at home because we don't cook it, preserving heat-sensitive vitamins like B12.