[{"id":269803388976,"handle":"ambassadors","updated_at":"2023-11-29T01:41:25+11:00","published_at":"2022-06-29T12:55:42+10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Ambassadors","body_html":"\u003cp style=\"text-align: left;\"\u003eWelcome back! Please choose any of the below products for your personal use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"},{"id":274753585200,"handle":"beef-bar-and-biltong-boxes","updated_at":"2023-11-28T23:46:32+11:00","published_at":"2023-08-15T11:39:29+10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Beef Bar and Biltong Boxes","body_html":""},{"id":121137823808,"handle":"beef-bars-biltong","title":"Beef Bars and Beef Biltong","updated_at":"2023-11-29T01:41:25+11:00","body_html":"","published_at":"2019-02-15T15:59:56+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Biltong"},{"column":"type","relation":"equals","condition":"Meat Bar"},{"column":"type","relation":"equals","condition":"Starter Pack"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:17:24+10:00","alt":null,"width":660,"height":440,"src":"\/\/wearechief.com\/cdn\/shop\/collections\/chief-meat-adventure.jpg?v=1602297418"}},{"id":129963360320,"handle":"adventure-snacks","updated_at":"2023-11-29T01:41:25+11:00","published_at":"2023-08-15T11:39:29+10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Best Adventure Snacks.","body_html":"\u003cp style=\"text-align: left;\"\u003eHealthy, convenient and tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods for climbing, rappelling, hiking, camping, or wherever you may enjoy nature.\u003c\/p\u003e","image":{"created_at":"2020-04-25T09:19:46+10:00","alt":null,"width":4032,"height":2688,"src":"\/\/wearechief.com\/cdn\/shop\/collections\/chief-collagen-lifestyle.jpg?v=1587770387"}},{"id":163774824496,"handle":"best-snacks-for-hunting","title":"Best Hunting Snacks.","updated_at":"2023-11-28T23:55:13+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cspan\u003e\u003cspan\u003eHealthy, convenient and damn tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods packed full of protein and good fats to keep you going for the long haul. \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2023-08-15T11:39:29+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Biltong"},{"column":"type","relation":"equals","condition":"Meat Bar"},{"column":"type","relation":"equals","condition":"Collagen Bar"},{"column":"title","relation":"contains","condition":"road"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:08:53+10:00","alt":null,"width":1980,"height":1320,"src":"\/\/wearechief.com\/cdn\/shop\/collections\/best-snacks-for-hunting.jpg?v=1589414934"}},{"id":163774103600,"handle":"paleo-snacks","title":"Best Paleo Snacks.","updated_at":"2023-11-29T01:41:25+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cspan\u003eOur beef bars are made with 100% organic grass-fed Aussie beef. They're very low in sugar, with no nasty preservatives. Our collagen bars are made on nut butter with collagen protein for anti-ageing and joint and tendon health. Designed by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2023-08-15T11:39:28+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"paleo"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:19:20+10:00","alt":null,"width":940,"height":788,"src":"\/\/wearechief.com\/cdn\/shop\/collections\/chief-meat-adventure_e42b66c7-4ef6-4f16-a1c9-ec80064deb5c.jpg?v=1602467092"}},{"id":153091473456,"handle":"best-protein-bar-for-athletes","updated_at":"2023-11-29T01:41:25+11:00","published_at":"2023-08-15T11:39:27+10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Best Protein Bars For Athletes.","body_html":"\u003cdiv style=\"text-align: left;\"\u003eThe 3 most common injuries for Athletes are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post training when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","image":{"created_at":"2020-05-14T10:30:17+10:00","alt":null,"width":1920,"height":1280,"src":"\/\/wearechief.com\/cdn\/shop\/collections\/best-protein-bars-for-athletes.jpg?v=1589416218"}},{"id":129316847680,"handle":"best-protein-bars-for-runners","title":"Best Protein Bars For Runners.","updated_at":"2023-11-29T01:41:25+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003eThe 3 most common injuries for Runners are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post training when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery.\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2023-08-15T11:39:27+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:18:54+10:00","alt":null,"width":640,"height":426,"src":"\/\/wearechief.com\/cdn\/shop\/collections\/chief-collagen-hero_20fcdba0-ddfa-4a1b-b86b-5bd633adedfe.jpg?v=1589415426"}},{"id":165247877168,"handle":"best-protein-bars-for-weight-loss","title":"Best Protein Bars For Weight Loss","updated_at":"2023-11-29T01:41:25+11:00","body_html":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"5ee1cc6f661a8f007d51a7a7\" data-shogun-site-id=\"fdc5812e-df6e-419c-83c2-0a4010ab857c\" data-shogun-page-id=\"5ee1cc6f661a8f007d51a7a7\" data-shogun-page-version-id=\"5ee1d08e661a8f00564fcfcd\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"5ee1d08e661a8f00564fd04f\" data-region=\"main\"\u003e\n \n\u003cscript type=\"text\/javascript\" src=\"https:\/\/lib.getshogun.com\/lazysizes\/2.0.0\/shogun-lazysizes.js\" async\u003e\u003c\/script\u003e\n\n\u003cdiv id=\"s-231808dd-e772-4d97-a5c0-3fc4145efb38\" class=\"shg-c \"\u003e\n \u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\u003cspan\u003eThese healthy and tasty protein snacks are great for weight loss. Low sugar, low calorie and made from real food which won't mess up your hormones like many bars made from artificial thickeners, fillers and sweeteners.\u003c\/span\u003e\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n","published_at":"2023-08-15T11:39:26+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global"},{"id":163774988336,"handle":"best-snacks-for-cycling","title":"Best snacks for Cycling.","updated_at":"2023-11-29T01:41:25+11:00","body_html":"\u003cdiv style=\"text-align: left;\"\u003eThe 3 most common injuries for Cyclists are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post ride when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. Designed by athletes and health professionals. \u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2023-08-15T11:39:26+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:03:01+10:00","alt":null,"width":1920,"height":1280,"src":"\/\/wearechief.com\/cdn\/shop\/collections\/best-snacks-for-cycling.jpg?v=1589414582"}},{"id":163774332976,"handle":"best-snacks-for-mountain-biking","title":"Best Snacks for Mountain Biking.","updated_at":"2023-11-29T01:41:25+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003eThe 3 most common injuries for Mountain Bikers are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post ride when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2023-08-15T11:39:25+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Biltong"},{"column":"type","relation":"equals","condition":"Meat Bar"},{"column":"type","relation":"equals","condition":"Collagen Bar"},{"column":"type","relation":"equals","condition":"Starter Pack"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:02:25+10:00","alt":null,"width":1920,"height":1281,"src":"\/\/wearechief.com\/cdn\/shop\/collections\/best-snacks-for-mountain-biking.jpg?v=1589414546"}},{"id":163843407920,"handle":"best-snacks-for-rock-climbing","title":"Best Snacks For Rock Climbing","updated_at":"2023-11-29T01:41:25+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003eHealthy, convenient and tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods for climbing, rappelling, hiking, camping, or wherever you may enjoy nature.\u003c\/span\u003e\u003c\/div\u003e","published_at":"2023-08-15T11:39:25+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:47:06+10:00","alt":null,"width":1920,"height":1247,"src":"\/\/wearechief.com\/cdn\/shop\/collections\/best-snacks-for-rock-climbing.jpg?v=1589417227"}},{"id":163843375152,"handle":"best-snacks-for-surfing","title":"Best Snacks For Surfing","updated_at":"2023-11-29T01:41:25+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cspan\u003eHealthy, convenient and damn tasty protein snacks that are perfect for pre and post surf. Convenient and nutrient dense foods packed full of protein and good fats to keep you going for the long haul. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2023-08-15T11:39:25+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:46:28+10:00","alt":null,"width":1920,"height":1172,"src":"\/\/wearechief.com\/cdn\/shop\/collections\/best-snacks-for-surfers.jpg?v=1589417190"}},{"id":138914365504,"handle":"boxes","title":"Boxes.","updated_at":"2023-11-28T23:55:13+11:00","body_html":"","published_at":"2023-08-15T11:39:24+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"12 bars"},{"column":"title","relation":"contains","condition":"12 x"},{"column":"title","relation":"contains","condition":"9 x"},{"column":"title","relation":"contains","condition":"6 x"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:21:08+10:00","alt":null,"width":1920,"height":1280,"src":"\/\/wearechief.com\/cdn\/shop\/collections\/chief-box.jpg?v=1589415670"}},{"id":274414338096,"handle":"carnivore-snacks","updated_at":"2023-11-28T23:46:32+11:00","published_at":"2023-02-16T11:17:12+11:00","sort_order":"manual","template_suffix":"beef-range","published_scope":"global","title":"Carnivore Friendly Snacks","body_html":"\u003cdiv style=\"text-align: left;\"\u003eIf you're following a Carnivore Diet our Organic Grass-fed and Grass Finished Biltong and Beef Bars are great options.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e"},{"id":274409291824,"handle":"fitness","updated_at":"2023-11-29T01:41:25+11:00","published_at":"2023-02-15T16:20:44+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Fitness Snacks","body_html":"\u003cdiv style=\"text-align: left;\"\u003eChoose from our sweet Collagen Protein Bars or our savoury Beef Bars containing nature's original protein, red meat! They're easy to digest which makes them cretae pre or post workout. Our real food Supplements are also a great source of vitamins (particularly B12) and minerals to support your fitness goals.\u003c\/div\u003e"},{"id":274422530096,"handle":"gluten-free","title":"Gluten Free","updated_at":"2023-11-29T01:41:25+11:00","body_html":"\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: center;\"\u003eOur entire range is gluten free! \u003cmeta charset=\"utf-8\"\u003eWith some coeliacs on our team we've made sure they're safe for other \u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003ecoeliacs too.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2023-02-17T13:50:29+11:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"gluten free"}],"published_scope":"global"},{"id":274414272560,"handle":"high-protein","updated_at":"2023-11-29T01:41:25+11:00","published_at":"2023-02-16T11:09:33+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"High Protein Healthy Snacks","body_html":"\u003cdiv style=\"text-align: left;\"\u003eIf you're looking for clean ingredients and great macros including high protein, our Collagen Protein Bars have around 16g of protein per serve and our Organic Beef Bars around 18g. Our Organic Biltong \u003cmeta charset=\"utf-8\"\u003e90g has 40g of protein.\u003c\/div\u003e"},{"id":274409390128,"handle":"keto-friendly","updated_at":"2023-11-29T01:41:25+11:00","published_at":"2023-02-15T16:52:54+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Keto Friendly Snacks and Supps","body_html":"\u003cdiv style=\"text-align: left;\"\u003eOur Collagen Protein Bars are made from nuts which makes them a keto friendly option with our 16g protein, 14g fat, 6g carbs, 2g sugar and 4g of fibre. Our Organic Beef Bars have 18g protein, 4g fat, 5g carbs and 1g sugar which may make them a decent keto option depending on the rest of your diet.\u003c\/div\u003e"},{"id":274414141488,"handle":"meal-replacement","updated_at":"2023-11-28T23:46:32+11:00","published_at":"2023-02-16T10:34:19+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Meal Replacement","body_html":"\u003cdiv style=\"text-align: left;\"\u003eWhile we wouldn't recommend you replace all your meals with any of these products, they are a great wholefood snack to get you through. Our Beef Bars contain 80g of organic beef, dried down to a 40g bar. Our 90g Beef Biltong (similar to Jerky without the sugar) contains 222g of organic beef, dried down to a 90g serve. \u003c\/div\u003e"},{"id":274409127984,"handle":"organic-beef-bars","updated_at":"2023-11-29T01:41:25+11:00","published_at":"2023-02-15T16:02:51+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Organic Grass-Fed Beef Bars","body_html":"\u003cdiv style=\"text-align: left;\"\u003eOrganic Grass-fed and Grass Finished Australian Beef Bars. Like jerky or biltong, in a bar. \u003cspan data-mce-fragment=\"1\"\u003eA clean, meaty snack to satisfy your savoury cravings. \u003c\/span\u003e\n\u003c\/div\u003e","image":{"created_at":"2023-04-04T12:13:28+10:00","alt":"Beef Bar | Made in Australia | Chief Nutrition","width":4472,"height":4472,"src":"\/\/wearechief.com\/cdn\/shop\/collections\/Beef_Bar___Made_in_Australia___Chief_Nutrition.jpg?v=1680574436"}},{"id":274409488432,"handle":"savoury-snacks","updated_at":"2023-11-28T23:46:32+11:00","published_at":"2023-02-15T17:00:12+11:00","sort_order":"manual","template_suffix":"beef-range","published_scope":"global","title":"Savoury Healthy Snacks","body_html":"\u003cdiv style=\"text-align: left;\"\u003eOur Beef Snacks are a great savoury option to replace less healthy snacks like potato chips. We use Organic, Grass-fed and Grass Finished Aussie beef and avoid all the usual nasty preservatives and additives you normally find in dried and cured meat snacks.\u003c\/div\u003e"},{"id":117894348864,"handle":"shop","title":"Shop","updated_at":"2023-11-29T01:41:25+11:00","body_html":"","published_at":"2019-01-31T22:37:36+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":true,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"},{"column":"vendor","relation":"equals","condition":"By Beauty Food"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:53:04+10:00","alt":null,"width":1000,"height":667,"src":"\/\/wearechief.com\/cdn\/shop\/collections\/chief-collagen-hero-lowres.jpg?v=1589417584"}},{"id":274409226288,"handle":"energy","updated_at":"2023-11-28T23:46:32+11:00","published_at":"2023-02-15T16:17:51+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Snacks and Supplements for Energy","body_html":"\u003cdiv style=\"text-align: left;\"\u003eThe majority of supplements are made artificially which means they're not in a form your body can easily absorb. Our Liver capsules are very high in Vitamin B12 and other essential vitamins and minerals from real food, which makes them a great option if you're low in energy. Our beef bars and biltong are also high in Vitamin B12.\u003c\/div\u003e"},{"id":277949153328,"handle":"subscription-products","updated_at":"2023-11-28T23:55:13+11:00","published_at":"2023-11-17T15:31:27+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Subscription Products","body_html":"Products available on subscription"},{"id":275592478768,"handle":"suggestions-starter-pack","updated_at":"2023-11-28T23:46:38+11:00","published_at":"2023-08-15T11:39:16+10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Suggestions - Starter Pack","body_html":""},{"id":274414075952,"handle":"suitable-for-kids","updated_at":"2023-11-29T01:41:25+11:00","published_at":"2023-02-16T10:29:22+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Suitable for Kids","body_html":"\u003cdiv style=\"text-align: left;\"\u003eOur whole range is suitable for kids, and our kids love them all! Our 30g Organic Grass-fed Biltong is a particularly great protein snack for kids as chewing promotes proper jaw development. You might find they're happy with half a collagen protein bar depending on their age and size. Please note the collagen protein bars contain nuts.\u003c\/div\u003e"}]
"Perfect texture and taste, so glad I found out about this bar. An optimal solution for people who like savoury snacks." - Michele S.
$64.95
Checking local availability
Title
$64.95
Introducing our new adventure snack bar – a clean, meaty snack bar to satisfy your savoury cravings. Each snack bar starts off as 80g of organic grass-fed beef brisket and topside; we just take out the water weight. We slow dry the bars to create a tender and easy-to-eat snack bar that's packed full of flavour and nutrients. Whether you're embarking on a new adventure or simply need a quick, satisfying snack, our beef bars are the perfect choice. If you're in the mood for something different, don't forget to check out our delicious fish andchips option as well.
How they're different
Organic Grass-fed Grass Finished Aussie beef
Incredibly nutrient dense, 80g of beef goes into every 40g bar, we just take out the water weight
18g nature's original Protein
Low Carb, just 4.6g per bar
No added Sugar, just 1g per bar
Good source of Heme Iron (12% RDI)
Good source of Vitamin B12 (51% RDI)
No nasty Preservatives (no added Nitrates or Nitrites)
Gluten and Dairy Free
They taste like a delicious roast!
How to use them
A clean, high protein, low carb snack that can replace a meal if you're stretched for time.
Keep them in your glovebox (heat won't affect them).
Keep them in your pantry as a prep free way to add protein to meals.
Will last up to 10 months without refrigeration. Keep in the fridge or freezer for longer storage.
Great pre or post workout.
Combine with the collagen bars for a more complete meal.
"Love the texture, the taste and the satiety it provides. It's so practical!! Like a meal in a bar."
- Ligia C.
A delicious traditional flavour
Made using a traditional biltong recipe with a modern twist for a mild salt and vinegar taste. We use coconut aminos instead of soy, and add flavour with vinegar, paprika, cumin, onion powder, garlic powder, pepper and nut meg. We also add a touch of dried cranberry for a little sweetness and fibre.
High Protein
Packed full of nature's original protein, with over 18g of protein per bar to fill you up fast.
Grass-fed
We source our beef from family owned organic farms where cattle forage freely their whole lives.
Low Carb
Naturally low carb, with some complex carbs in the form of a small amount of dried fruit for vitamins.
No Nasties
We naturally preserve our beef just as our ancestors did, with no added nasties like nitrates or nitrites.
Nutrient Dense
Packed full of highly bioavailable protein, minerals and essential vitamins only found in animal products.
Real food
80g of beef goes into each 40g bar which is slow dried to remove the water weight. They're basically a steak.
Easy to Digest
Slow dried which makes them tender and easy to chew. This makes them easy to digest too.
No Antibiotics or Hormones
Free from antibiotics and growth hormones found in the majority of beef.
Like jerky, but better!
Unlike most jerky, we naturally preserve our beef just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG). A lot of jerky is surprisingly high in sugar (upwards of 20%!) but our products have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. Better is an understatement.
Made for Pack Flippers
Beef is a superfood but most meat snacks are ultra processed. You care about what goes into your food, and we do too. It's all about clean ingredients your body will recognise as real food.
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
Jessica Turton, Dietitian
"Chief Bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious."
Cliff Harvey, Nutritionist, Keto Researcher
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."
Penny Benjamin, Nutritionist
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief delivers on all accounts."
I finally found a coeliac-friendly, partner friendly snack low in sugar and that tastes great. My partner says these taste like a hearty beef stew in a bar! Winner, winner, beef dinner! He’s even wearing his happy shirt to prove it
Dominic M.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
Best post workout snack
Love the flavor, great ingredients, good bang for your buck. Love these 🤙💪
Niall O.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
Love them!!!
Trying to switch to a higher Protein based diet, and took a punt on these bars to compliment the rest of the changes in my diet. I'll regularly now just have one of these bars as a lunch/snack on the go, and have been really enjoying them. Keeping myself full on healthy high protein options like this, is preventing me from craving the carbs/sugars that got me in a dangerously overweight condition. Dropping weight easily with this change in diet, and not finding it too much of a struggle when I get to eat tasty food like these Chief Beef Bars. Bought 12 to test them out, but have just signed up for the monthly subscription now instead. Keen to see if you develop any other flavours, other than Chilli (I'm not into spicy!!)
CN
Chief Nutrition
3 months ago
Thanks so much Niall and congrats on your weight loss! Yep we have some epic new flavours in the works, stay tuned!
Diana A.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
So good !!
Delicious and a perfect snack when I’m on the go. They actually fill me and stave of the Hangy- ness !
The photo I’m posting with this review is my last empty bar wrapper I just gobbled up 😂
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Frequently asked question
What do the Beef Bars taste like?
Everyone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).
What type of beef do you use?
All our meat is 100% organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised beef. We use brisket and topside sourced from family owned organic farms in QLD, Australia where cattle forage freely all year round.
Is this "processed meat"?
It’s important to recognise that every time we cook food we “process” it. A whole food product is defined as “a food that has been processed or refined as little as possible and is free from additives or other artificial substances”. Our products are whole foods, not “processed meats”, because they’re made with high quality meat, with a few herbs and natural ingredients. They’re dried using a traditional process (which is healthier than cooking it at high temperature) without the ingredients found in “processed meats”.
When referring to "processed meats" what the experts are talking about are sausages, bacon, deli meats, canned meats and dried meats that contain harmful vegetable oils, too much salt, added nitrites and nitrates and other harmful additives.
"I for one, would find it very difficult to ever categorise the meat sourced in Chief as 'processed meat'. It just is not. The meat is grass fed and cured without using any harmful nitrates or other potentially toxic chemicals. Furthermore, the curing process does not involve cooking the meat at high temperatures, a process that has been well established as producing very toxic products called advanced glycation end products or AGEs. So processed meat, it is not."
There's about 500mg of sea salt per bar, a twist of a salt shaker. They’re lower in salt than most dried meat products, and it’s important to remember beef has natural levels of salt which are effectively doubled when you dry it (i.e. take out the water).
If your Dr has told you to limit salt due to hypertension, then you should probably avoid these. It’s important to understand, though, that hypertension is a metabolic problem causing salt retention, not a salt intake problem. Ultra processed foods are the root of metabolic problems. These bars are minimally processed and free from all the ingredients that make other foods “ultra processed”.
For those not suffering from hypertension, salt has had a bit of an unfair bad rap and recent science is calling this into question. Here’s a good book on the topic.
Or for a shorter read, our Chief Nutritionist has written about salt here.
Who are they designed for?
Our beef range is designed for those looking for a high quality protein source on the move, but they're also a brilliant post workout recovery snack and great for those who just want a guilt free, savoury snack.
Are they suitable for kids?
Yes! Our kids love the non chilli options which are perfect for kids and a great way to get some high quality protein into their diet. We have many customers tell us it's the only solid food they can get their kids to eat!
Are they suitable for pregnancy and breastfeeding?
You should always check with your doctor. Some may warn you off dried meat during pregnancy because it's not cooked but there is nothing in our products that you would need to worry about while breastfeeding. They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).
Are they keto friendly?
Meat is a staple of a keto diet but it’ll depend on what else you’re eating.
Our collagen bars are even more keto friendly as they’re high in good fats from nuts and MCT.
Are they suitable for Diabetics?
We can't give you that advice so you need to speak with your dietitian but we have had feedback from dietitians that all our products are suitable for diabetics.
Are they vegan?
No, they're made from real beef, not a plant based meat. We would highly recommend avoiding plant based meats which are ultra processed foods made with vegetable and seed oils.
Are they Kosher or Halal?
The beef we use is Halal certified but our manufacturing is not Kosher or Halal certified yet. We are working on Halal certification as we already export other products to the Middle East.
How long do the beef bars keep on the shelf?
The beef bars and biltong will last on the shelf for at least 9 months without refrigeration. The date on the product is a best before date, not an expiry date, which means it's a question of taste after that date. If you want them to last longer, they can be refrigerated or frozen.
Refrigerate once opened and consume within 3 days.