Made for Pack Flippers
If you ever flip the pack to check the back, you care about what you put into your body, and we do too.
Organic Beef Bars - Traditional (12 bars)
$66.95
$5.58 per bar
Rated 4.6 out of 5 stars
270 Reviews
Michele S.
Best for
High protein, savoury snack that can serve as a meal on the move. Clean ingredients, no preservatives, stops you eating junk.
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Money Back Guarantee
A clean, satisfying savoury meat snack on the go that'll keep you powering all day.
A delicious salt and vinegar flavour with a touch of paprika.
- High in Protein, vitamins and minerals: Packed with protein and nutrient-dense ingredients to fuel your day. Over 80g of organic beef in every 40g bar! We just remove the water weight.
- Clean Ingredients: Made with no preservatives or artificial additives for a guilt-free snack.
- Craving Crusher: Curb cravings and ditch the junk food for good!
Make the healthy choice today and enjoy a delicious, savoury snack that keeps you on track!
Being organic and grass-fed means our beef is free from things you might be trying to avoid like added hormones, pesticides and herbicides like glyphosate, mRNA and Bovaer feed.
- Keep in your bag or glove compartment (heat won't affect it) to smash your hunger fast
- Keep it in your pantry to use as a prep free way to add protein to meals and salads
- Will last up to 12 months without refrigeration. Keep in the fridge or freezer for longer storage. Use within 3 days of opening.
- Great post workout for a serve of high quality protein
- Kids love them too!
Gluten, soy & nut free
Suitable for the whole family
Clean ingredients
Crush cravings
About Chief Beef Bars
Like jerky in a bar, but better
Unlike most jerky, we naturally preserve our beef bars just as our ancestors did - without nasty preservatives which destroy gut health. A lot of jerky is also surprisingly high in sugar, but not these bars, and they're slow dried which makes them much more tender than jerky. Better is an understatement.
High protein
Packed full of nature's original protein, with as much protein as 3 eggs per bar, to fill you up fast.
Grass-fed and Finished
We source our beef from family owned organic farms where cattle forage freely their whole lives.
Low sugar
Naturally low sugar, with some natural sugars from a small amount of dried fruit (added for taste and vitamins).
Steak in a bar
80g of beef goes into each bar, we just remove the water leaving all the protein, minerals and essential vitamins.
Easy to Eat and Digest
A one handed snack, perfect for driving. They're slow dried which makes them tender, easy to chew, and easy to digest.
No Antibiotics or Hormones
Free from antibiotics and growth hormones found in the majority of beef.
Avoid the hidden nasties in your meat snacks
You might be surprised by what’s really inside some of the “top-selling” meat snacks. Look closely and you'll find a cocktail of ultra-processed junk your body doesn’t need - and they're all things we leave out:
Often added to "sweeten the taste" – but it turns a protein-rich snack into a blood-sugar-spiking treat.
Linked to potential cancer risks, especially when used in processed meats. Banned in some countries.
Preservatives that extend shelf life but may disrupt gut health and contribute to inflammation. And not always disclosed on the label.
Used to boost flavour unnaturally. It's a processed additive that can cause headaches and other sensitivities in some people.
A flavour enhancer that's highly processed and can be a hidden source of MSG.
Sometimes used as a cheap protein filler – it’s ultra-processed, hard to digest, and often genetically modified.
Like canola or soybean oil used in marinades. These are industrial seed oils that are inflammatory and prone to oxidation.
That's why we're
Trusted by the experts
Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
Penny Benjamin, Nutritionist
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief delivers on all accounts."
Customer Reviews
Total 5 star reviews: 222 Total 4 star reviews: 19 Total 3 star reviews: 17 Total 2 star reviews: 2 Total 1 star reviews: 10
89%would recommend these products
270 reviews
- Rated 5 out of 5 stars5 minutes ago5 Stars
Fast delivery of an excellent product
Tan - Rated 5 out of 5 stars21 hours agoI likes
I likes slot, nice flavour and texture.
Andrew W.Verified Buyer - Rated 5 out of 5 stars2 weeks agoTraditional beef bars
A while ago I purchased a sample pack to try, honestly, I was really suprised, in a good way! I then purchased a box of the traditional and just lovee them. I enjoy the flavour and they help sustain me through the day, a good and easy 'go-to'... I can recommend these for sure.
Somenah B.Verified Buyer - Rated 5 out of 5 stars2 weeks ago5 Stars
Yum !
Kylie - Rated 5 out of 5 stars1 month agoAwesome Beef Bars
These bars taste fantastic and are really good for you. If you want a snack that’s high protein and good for you buy these.
Kim P.Verified Buyer - Rated 5 out of 5 stars1 month agoOrganic beef bars
Amazing - like eating steak on the go - get amongst it dudes
Jason L.Verified Buyer - Rated 5 out of 5 stars1 month agoBeef bar
My pick, love the simple original flavour. Winner.
Jon C.Verified Buyer - Rated 3 out of 5 stars1 month agoWeird texture
The texture is weird compared to other healthy jerky/salami products I've tried. The taste is not bad, but the texture is strange — kind of like a paste after chewing.
Diana D.Verified Buyer - Rated 5 out of 5 stars2 months agoLove these!!!
A great quick savoury protein hit after the gym! I usually put one in my bag of I know I'm not going straight home. I think I'll need to buy all the flavours though, they ALL taste good!
Virginia S.Verified Buyer - Rated 5 out of 5 stars2 months agoVery nice and tasty
Great tasting with no nasties . Easy delivery and fast.
Recommended as a quick on the go snack.
Paul Z.Verified Buyer - Rated 5 out of 5 stars2 months agoBeef Bars - Traditional
The name says it all. Beef Bars. These help me add to my daily protein intake.
Helps in recovery and they taste great and are very fresh and they're BEEF -
INCREDIBLE. I love them and a real convert. Gus
Agustin T.Verified Buyer - Rated 5 out of 5 stars2 months agoStarter pack
I was recommended to try the beef bars by a friend so decided I'd try the range through the Starter pack.
After my order had not arrived (and later confirmed "lost" I the mail) I started to get sceptical and regretting buying these.
I was given some great communication (Thanks Cris) and confirmed my order would get to me, which it eventually did.
Well I wasn't disappointing when I tried the brisket bars or jerky. I was thrilled! To have a "protein" bar made of meat was a game changer (in my eyes). Im yet to try the collegen bars but am sure they'll be just as good.
I recommend buying and trying these for a different "protein" bar with flavour.
Matthew R.
Frequently Asked Questions
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Everyone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).
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They're similar but jerky is usually cooked (~70°C) or smoked for several hours, whereas biltong is soaked in a salt-and-vinegar brine before being hung to slowly air-dry over a number of days. Drying is better for the nutrient profile of the beef because more heat sensitive vitamins, like Vitamin B12, are retained. Traditionally, biltong is made with a simple combination of salt, vinegar, and spices. Jerky, on the other hand, does not contain vinegar and is more likely to contain secondary ingredients like sugar, soy sauce, and Worcestershire sauce.
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All our meat is organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised Aussie beef. Sourced directly from family owned farms following regenerative practices. Free from Bovaer and other feed additives as the cattle graze pasture their whole lives.
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Our beef range is designed for those looking for a high quality protein source on the move, but they're also a brilliant post workout recovery snack and great for those who just want a guilt free, savoury snack. Suitable for the whole family.
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Absolutely - that's when many women need more nutrition the most. Still, check with your healthcare provider first since they know your specific situation.
Some may warn you off dried meat during pregnancy because it's "not cooked" but there is nothing in our products that you would need to worry about while breastfeeding. They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).
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Yes! Our kids love the non chilli options which are perfect for kids and a great way to get some high quality protein into their diet. We have many customers tell us it's the only solid food they can get their kids to eat!
Still have questions?
Click the chat icon on the bottom right of the screen, or visit our support area.