Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

Customers say these protein bars are convenient and flavorful for on-the-go snacking. Many reviews mention the bars' satisfying nature as a quick meal or snack option. While most enjoy the variety of flavors, particularly noting the chipotle lime and smoky BBQ options, some find the texture quite chewy. Common feedback includes praise for portability, with users carrying them in bags, vehicles, and desk drawers. The bars receive mixed reactions on texture - while many appreciate the tender meat quality, others find them too chewy or dry. Frequent comments address their convenience for outdoor activities, travel, and busy workdays.
4.4
Rated 4.4 out of 5 stars
Based on 263 reviews
Total 5 star reviews: 184 Total 4 star reviews: 36 Total 3 star reviews: 27 Total 2 star reviews: 6 Total 1 star reviews: 10
84%would recommend these products
263 reviews
  • Rated 5 out of 5 stars
    1 week ago
    Organic beef bars

    My son in law loves them!

    Heather B.
    Verified Buyer
  • Rated 3 out of 5 stars
    2 weeks ago
    Not for me

    Just not for me flavour or texture wise. I much prefer biltong.

    Brian M.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 weeks ago
    Nothing beats this... so good in every ways

    It's one thing for my snack

    Like and enjoy them so much

    Soft enough for my poorly aged teeth

    Trust and support local as well

    Need to buy more that's only problem 🤑

    Soobong H.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 weeks ago
    Incredible quality!

    The taste is savoury and satisfying, and I love knowing they’re made from grass-fed, organic ingredients. Great snack when I want something filling, wholesome, and different from the usual bars.

    Anastasia P.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 weeks ago
    Definitely 5 star protein snacks

    Love all the different flavours in this favourites box. So good to have a handy, healthy snack in the pantry.

    Linda C.
    Verified Buyer
  • Rated 4 out of 5 stars
    3 weeks ago
    4 Stars

    Flavours are good but bars are a lot chewier than I was expecting from the description. Its a bit like chewing tobacco!! Takes forever to chew, but I still reckon they are a great alternative to other protein bars with a lot of fibre and sugar

    Deborah
  • Rated 5 out of 5 stars
    1 month ago
    Great Protein Snack

    I purchased the sample pack to find out which ones my husband and I preferred. They were all terrific. A great healthy protein snack without the rubbish.

    Kylie P.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    Handy little beef bars

    Being a farmer, these beef bars are amazingly helpful when i'm running out of the house and need a quick grab and go snack

    Jessica P.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    5 Stars

    Amazing product, perfect for work travel, a tender option to jerky from servos, tastes beautiful

    Wendy
  • Rated 5 out of 5 stars
    1 month ago
    Delicious!

    This protein bar really works for me. Great for a snack on the go! Enjoyed the taste and the feel :)

    Monica B.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    Awesome mid morning meal

    I find these the perfect light meal mid morning as I don't normally eat breakfast. Always find i have smaller portion sizes for lunch when I have eaten one of these Beef bars.

    Michael Z.
    Verified Buyer
  • Rated 4 out of 5 stars
    1 month ago
    4 Stars

    Tasted good

    darren

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