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Gluten, soy & nut free

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Suitable for the whole family

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Clean ingredients

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Crush cravings

Like jerky in a bar, but better

Unlike most jerky, we naturally preserve our beef bars just as our ancestors did - without nasty preservatives which destroy gut health. A lot of jerky is also surprisingly high in sugar, but not these bars, and they're slow dried which makes them much more tender than jerky. Better is an understatement.

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High protein

Packed full of nature's original protein, with as much protein as 3 eggs per bar, to fill you up fast.

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Grass-fed and Finished

We source our beef from family owned organic farms where cattle forage freely their whole lives.

Low Carb Snacks

Low sugar

Naturally low sugar, with some natural sugars from a small amount of dried fruit (added for taste and vitamins).

High Protein Snacks

Steak in a bar

80g of beef goes into each bar, we just remove the water leaving all the protein, minerals and essential vitamins.

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Easy to Eat and Digest

A one handed snack, perfect for driving. They're slow dried which makes them tender, easy to chew, and easy to digest.

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No Antibiotics or Hormones

Free from antibiotics and growth hormones found in the majority of beef.

Made for Pack Flippers

If you ever flip the pack to check the back, you care about what you put into your body, and we do too.

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Avoid the hidden nasties in your meat snacks

You might be surprised by what’s really inside some of the “top-selling” meat snacks. Look closely and you'll find a cocktail of ultra-processed junk your body doesn’t need - and they're all things we leave out:

That's why we're

Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Penny Benjamin, Nutritionist
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief delivers on all accounts."

Customer Reviews

4.4
Rated 4.4 out of 5 stars
Based on 257 reviews
Total 5 star reviews: 180 Total 4 star reviews: 35 Total 3 star reviews: 26 Total 2 star reviews: 6 Total 1 star reviews: 10
84%would recommend these products
257 reviews
  • Rated 5 out of 5 stars
    3 minutes ago
    Great Protein Snack

    I purchased the sample pack to find out which ones my husband and I preferred. They were all terrific. A great healthy protein snack without the rubbish.

    Kylie P.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 week ago
    Handy little beef bars

    Being a farmer, these beef bars are amazingly helpful when i'm running out of the house and need a quick grab and go snack

    Jessica P.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Amazing product, perfect for work travel, a tender option to jerky from servos, tastes beautiful

    Wendy
  • Rated 5 out of 5 stars
    2 weeks ago
    Delicious!

    This protein bar really works for me. Great for a snack on the go! Enjoyed the taste and the feel :)

    Monica B.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 weeks ago
    Awesome mid morning meal

    I find these the perfect light meal mid morning as I don't normally eat breakfast. Always find i have smaller portion sizes for lunch when I have eaten one of these Beef bars.

    Michael Z.
    Verified Buyer
  • Rated 4 out of 5 stars
    3 weeks ago
    4 Stars

    Tasted good

    darren
  • Rated 5 out of 5 stars
    1 month ago
    Thumbs up

    Son loved them. His request is 1 per day for school / study / exam days

    Pocket factor huge positive for him

    Cindy D.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    Awesome product

    Great to try the different flavours . Awesome product

    Gary F.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    5 Stars

    Super flavoursome i love the smokey bbq

    Sarah
  • Rated 3 out of 5 stars
    1 month ago
    3 Stars

    Healthy and tasty but i found them a bit chewy

    Becky
  • Rated 5 out of 5 stars
    1 month ago
    Great way to try the flavors

    We all thought these were delicious. Standard type protein bars can upset my stomach, but had no issues with these as they don’t have all of the artificial additives.

    Danielle D.
    Verified Buyer
  • Rated 2 out of 5 stars
    1 month ago
    2 Stars

    My wife and I have eaten a lot of Jerky and Biltong before but regardless of the price these had to be the worst; and these are expensive when you realise you are paying >$130/kg for the bars. My wife's direct quotes were "doesn't look appetising" and "is it meant to taste sour and cardboard" for the Cayenne Chilli bar. I have now tried every flavour in the mixed box and none of them are very nice. Bottom line I would not recommend these bars. Only good thing was they are individually wrapped and have a reasonable shelf life.

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    Chief Nutrition
    1 month ago

    Sorry to hear they didn't suit you John but thanks so much for giving them a try and for your feedback. I've asked the customer service team to get in touch to over a replacement for our biltong or a refund

    John

Frequently Asked Questions

Still have questions?

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