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Gluten, soy & nut free

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Suitable for the whole family

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Clean ingredients

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Crush cravings

Why Chief Beef Sticks are different


It all comes down to what we don’t put in our sticks.

Most conventional beef sticks and salamis use dextrose - a highly refined sugar, typically derived from GM corn - along with additives like nitrites (E250), nitrates (E251), phosphates (E450, 451, 452), and sodium erythorbate (316) to achieve shelf life, colour, and texture. Dextrose is a fast-absorbing added sugar that can spike blood glucose and adds empty calories to what people expect to be a savoury protein food. Nitrites and nitrates are commonly used curing agents that can form nitrosamines when exposed to high heat and have been associated with increased health risk when processed meats are eaten frequently. Added phosphates are widely used to improve texture and water retention, but high intakes from processed foods have been linked to kidney and cardiovascular concerns. Sodium erythorbate is a synthetic processing aid. Chief Beef Sticks avoid these added sugars and synthetic curing and texture agents, using real food ingredients and more natural processing methods instead.

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Natural protein

As much protein as 1.5 large eggs per stick, to fill you up fast. A great source of protein for kids.

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Grass-fed and Finished

We source our beef from family owned organic farms where cattle forage freely their whole lives.

Low Carb Snacks

Next to no sugar

We use a tiny bit of honey to start the natural fermentation process, and that's it.

High Protein Snacks

Nutrient dense

40g of beef goes into each stick, we just remove the water leaving all the protein, minerals and essential vitamins.

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Easy to Eat and Digest

A one handed snack, perfect for driving. They're fermented which makes them tender, easy to chew, and easy to digest.

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No Antibiotics or Hormones

Free from antibiotics and growth hormones found in the majority of beef.

Made for Pack Flippers

If you ever flip the pack to check the back, you care about what you put into your body, and we do too.

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Avoid the hidden nasties in your meat snacks

You might be surprised by what’s really inside some of the “top-selling” meat snacks. Look closely and you'll find a cocktail of ultra-processed junk your body doesn’t need - and they're all things we leave out:

That's why we're

Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief really tick all the boxes."
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Jessica Turton, Dietitian
"Chief products give me the proteins, nutrients, and energy that I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
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Penny Benjamin, Nutritionist
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief delivers on all accounts."

Customer Reviews

Frequently Asked Questions

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